Renowned Design Executive with 19 years experience in Product Design, Holistic Customer Experience Design, Cross-Cultural Team Leadership, Change Management & Brand Activation. 12 years at Continuum with residence in 3 global offices. As a Design Innovation Specialist served over 50 global brands (e.g. AMEX, Fidelity, P&G, SCJohnson, Ford, TetraPak, Sony, Samsung, Sun Microsystems, Lenovo, Haier, Midea, Bosch Siemens, EF, Lane Crawford, etc.) and delivered market-leading and award-winning products. As an ethnographer conducted research across 3 continents in practically every consumer category.Moved to China in 2011 to establish Continuum China localization. Promoted to Managing Director in 2015, responsible for business in Greater China and South East Asia. In 2015, worked alongside UCAR as a venture acceleration partner and propelled UCAR from zero to IPO in 18 months. Received a Chief Product Officer offer when UCAR was $1B valuation, however, remained as Continuum’s MD to continue building its APAC business.Joined frog design in 2018 to rebuild the entire APAC business. Retooled the offering to focus on Venture Design and Brand Activation with a particular orientation to corporate venture and startups in China. Turned around frog APAC business with unparalleled success, exceeding all marks on UT, EBITDA, Revenue, Pipeline, etc.Recruited by FITURE as CDO in 2020 at the dawn of the first product launch. Built the in-house design innovation capability, responsible for fast iteration of our Smart Fitness product experience, and deliver holistic branded experience across product, digital, retail, service, and brand touch points. As a team, we closed $300M of B round funding and became the fastest growing Fitness Tech startup in the world.Entrepreneurial Spirit: Recognized for change leadership and growth mindset. I thrive in ambiguity, love establishing team-based culture and creating shared vision. Operational Excellence: Proven organization builder & leader, delivering end-to-end business results (from R&D, sales & marketing to owning regional P&L). Distinguished thought Leader: Exceptional track record of accelerating growth through design. I blend analytical rigor with insight-based innovation to tell fresh stories and inspire breakthroughs, delivering delightful, brand-building customer experiences.Bicultural and Bilingual: Meaningful understanding & success bridging Chinese and U.S. cultures, HQ & Regional expectations, establishing/building products in the world's two biggest markets. I embrace diversity and cross-cultural vibes.