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Brian Wen Email & Phone Number

Award-winning design executive, tech unicorn CDO, ex-frog executive, ex-Continuum executive, expert in Venture Design at AURA VENTURES LIMITED
Location: Rancho Santa Fe, California, United States 13 work roles 2 schools
1 work email found @auraventures.llc LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Role
Award-winning design executive, tech unicorn CDO, ex-frog executive, ex-Continuum executive, expert in Venture Design
Location
Rancho Santa Fe, California, United States
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Who is Brian Wen? Overview

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Brian Wen is listed as Award-winning design executive, tech unicorn CDO, ex-frog executive, ex-Continuum executive, expert in Venture Design at AURA VENTURES LIMITED, a company with 2 employees, based in Rancho Santa Fe, California, United States. AeroLeads shows a work email signal at auraventures.llc and a matched LinkedIn profile for Brian Wen.

Brian Wen previously worked as Partner & Co-founder at Aura Ventures Limited and Head of Brand Experience at Jidu. Brian Wen holds B.S., Product Design from Artcenter College Of Design.

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{first_initial}{last}@auraventures.llc
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Profile bio

About Brian Wen

Renowned Design Executive with 19 years experience in Product Design, Holistic Customer Experience Design, Cross-Cultural Team Leadership, Change Management & Brand Activation. 12 years at Continuum with residence in 3 global offices. As a Design Innovation Specialist served over 50 global brands (e.g. AMEX, Fidelity, P&G, SCJohnson, Ford, TetraPak, Sony, Samsung, Sun Microsystems, Lenovo, Haier, Midea, Bosch Siemens, EF, Lane Crawford, etc.) and delivered market-leading and award-winning products. As an ethnographer conducted research across 3 continents in practically every consumer category.Moved to China in 2011 to establish Continuum China localization. Promoted to Managing Director in 2015, responsible for business in Greater China and South East Asia. In 2015, worked alongside UCAR as a venture acceleration partner and propelled UCAR from zero to IPO in 18 months. Received a Chief Product Officer offer when UCAR was $1B valuation, however, remained as Continuum’s MD to continue building its APAC business.Joined frog design in 2018 to rebuild the entire APAC business. Retooled the offering to focus on Venture Design and Brand Activation with a particular orientation to corporate venture and startups in China. Turned around frog APAC business with unparalleled success, exceeding all marks on UT, EBITDA, Revenue, Pipeline, etc.Recruited by FITURE as CDO in 2020 at the dawn of the first product launch. Built the in-house design innovation capability, responsible for fast iteration of our Smart Fitness product experience, and deliver holistic branded experience across product, digital, retail, service, and brand touch points. As a team, we closed $300M of B round funding and became the fastest growing Fitness Tech startup in the world.Entrepreneurial Spirit: Recognized for change leadership and growth mindset. I thrive in ambiguity, love establishing team-based culture and creating shared vision. Operational Excellence: Proven organization builder & leader, delivering end-to-end business results (from R&D, sales & marketing to owning regional P&L). Distinguished thought Leader: Exceptional track record of accelerating growth through design. I blend analytical rigor with insight-based innovation to tell fresh stories and inspire breakthroughs, delivering delightful, brand-building customer experiences.Bicultural and Bilingual: Meaningful understanding & success bridging Chinese and U.S. cultures, HQ & Regional expectations, establishing/building products in the world's two biggest markets. I embrace diversity and cross-cultural vibes.

Listed skills include Design Strategy, Industrial Design, Design Thinking, Product Design, and 26 others.

Current workplace

Brian Wen's current company

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AURA VENTURES LIMITED
Aura Ventures Limited
Award-winning design executive, tech unicorn CDO, ex-frog executive, ex-Continuum executive, expert in Venture Design
Employees
2
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13 roles

Brian Wen work experience

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Partner & Co-Founder

Current

Aura, a venture design firm with a focus on early stage consumer-facing startups. We partner with founders to create juicy and memorable brand experiences while accelerating growth through product management and org design. We primarily partner with tier-1 venture capital firms to accelerate their portfolio brands and grow initial market.

Jan 2023 - Present

Head Of Brand Experience

上海, CN

Reporting to CEO, directly responsible for Jidu's overall brand strategy, brand design, brand communication & marketing, customer experience design and J-Life merchandise.

Oct 2023 - Sep 2024

Chief Design Officer & Head Of X Lab

Chengdu, Sichuan, CN

- Partnered with FITURE during Pre-A round as Design Acceleration Partner at the dawn of the first product launch- Joined as FITURE’s first Design Executive as Chief Design Officer at A round- As a Design Chief, responsible for product design, digital experience design, store design, service and communication design to deliver a holistic FITURE branded.

Nov 2020 - Aug 2022

General Manager & Executive Creative Director

San Francisco, California, US

- Headhunted by then CEO Harry West- Arrived at frog in Jan 2018 to turn around frog APAC, at the point of 6 yrs continuous business decline.- Set the frog APAC three-year strategy as Brand Activation Specialists through helping our clients win by superb and holistic customer experience, and functioning as venture partner for our clients.- Started turn.

Jan 2018 - Nov 2020

Visiting Professor

Shanghai, Shanghai, CN

During my tenure at Continuum, I was invited frequently to teach design and innovation at D&I College of Design & Innovation.

Jan 2011 - Dec 2017

Managing Director

Boston, MA, US

Brian previously led Continuum’s efforts toward serving the ever-growing Greater China market. With Brian’s focused efforts, Continuum tripled its business in China with unparalleled strength and reputation. Brian's strategy in localization brought tremendous impact to Continuum's business transformation, and hence built closer relationship with top tier.

Mar 2015 - Oct 2017

Managing Principal

Boston, MA, US

in 2010 I was asked to join the Shanghai office as practice lead to help build up the offering for greater China region. Having the experience growing up in a developing economy, and working with clients in emerging markets. My role here was to help establish successful cases, build and train a world-class, locally recruited customer experience innovation.

Jan 2011 - Mar 2015

Senior Design Strategist

Boston, MA, US

As part of a core team that was appointed to help launch the west coast studio, My focus in LA studio was on refining my POV for the field of brand experience innovation, as well as continue to serve my clients with unparalleled passion to drive business success. In Continuum LA, I expanded my leadership skills from project-centric to business-centric, and.

Dec 2008 - Dec 2010

Envisioner

Boston, MA, US

In Continuum's Design Strategy Group, I focused on helping our clients uncover deep insights that drove the development of meaningful products, services, and experiences. via retail strategy, web UX strategy and design, CPG, and product development roadmap strategies that drive bigger overall impacts in the organization. My clients during this period.

Oct 2005 - Dec 2008

Industrial Design Intern

Amsterdam, Noord-Holland, NL

Collaborated with Philips design team on advanced concept exploration and development. Participated in various 2005 Audio, Personal Infotainment, Audio Accessories designs. Contributed 2005 packaging design for buyers such as Wal-Mart & Best Buy. Communicated with Chinese manufacturers and worked with factories in China

Jun 2004 - Aug 2004

Contract 3D Character Modeler

Burbank, CA, US

Maya 3D Character modeling & setup for a feature animation

Mar 2004 - May 2004

Gui Designer

Amper Technologies Inc.

Collaborated with senior software programmers to create graphical user interface for a surveillance software.

Mar 2001 - Mar 2002
2 education records

Brian Wen education

B.S., Product Design

Artcenter College Of Design

A.S., Animation (Traditional & Digital)

Mt. San Antonio College
FAQ

Frequently asked questions about Brian Wen

Quick answers generated from the profile data available on this page.

What company does Brian Wen work for?

Brian Wen works for AURA VENTURES LIMITED.

What is Brian Wen's role at AURA VENTURES LIMITED?

Brian Wen is listed as Award-winning design executive, tech unicorn CDO, ex-frog executive, ex-Continuum executive, expert in Venture Design at AURA VENTURES LIMITED.

What is Brian Wen's email address?

AeroLeads has found 1 work email signal at @auraventures.llc for Brian Wen at AURA VENTURES LIMITED.

Where is Brian Wen based?

Brian Wen is based in Rancho Santa Fe, California, United States while working with AURA VENTURES LIMITED.

What companies has Brian Wen worked for?

Brian Wen has worked for Aura Ventures Limited, Jidu, Fiture, Frog, and Tongji University.

How can I contact Brian Wen?

You can use AeroLeads to view verified contact signals for Brian Wen at AURA VENTURES LIMITED, including work email, phone, and LinkedIn data when available.

What schools did Brian Wen attend?

Brian Wen holds B.S., Product Design from Artcenter College Of Design.

What skills is Brian Wen known for?

Brian Wen is listed with skills including Design Strategy, Industrial Design, Design Thinking, Product Design, Experience Design, Concept Development, User Centered Design, and Strategic Design.

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