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Information Technology leader accomplished in building and managing global high-performance teams, launching and modernizing digital products, and developing and executing unified product and technology strategies. Managed: • Diverse range of technologies, in the media, finance, pharmaceutical, and telecommunications industries• Highly available e-commerce portals, web sites, web applications, and mobile applications• Project lifecycle, Agile Methodologies (including Scrum and Kanban), benchmarking, best practices implementation, and continuous process improvement • Sizable departments up to 300 staff, budgets to $50 million, using onshore staff, offshore partners, and hybrid teams
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OwnerPixelatedDenville, Nj, Us -
Vice President Engineering, @Work Corporate Client EnablementAmerican Express Dec 2023 - PresentNew York, Ny, UsTechnology Leader for atWork Corporate Client Enablement, 24 scrum teams consisting of 185 developers globally, and part of the Global Commercial Services department. Responsible for building the online platform that enables Commercial clients to manage their Corporate Charge Card program, including plan administrator management, corporate card management, virtual cards, reconciliation, payments, insights, statements reporting, and more. • Create a long-term department strategy, including mission, vision, goals, key performance indicators, roadmap, people strategy, agile process, operations plan, and partnership with product team on shared goals, location strategy, product roadmap, and deliverables• Develop and execute a domain driven platform architecture including dynamic front-end journeys based on context, monorepositories for shared coding and testing, composable page construction, atomic design patterns, reusable components, contract testing, shared services based on composable microservices, multi-layer authentication and authorization, highly available and performant data storage, reliable public and private content management systems, and functional feature testing.• Become a metrics driven organization through the creation of a KPI dashboard including code quality and unit test coverage, scrum health, say do and velocity, availability, application health, and workforce including skills assessment, colleague ratio, location, and role mix• Focus on people strategy. Conducted a SWOT analysis; adopt ambitious, demonstrable, and measurable goals; stretch assignments for high performers; define and execute a strategic workforce plan; build a shared team culture based on accountability, and collaboration• Standardize a lightweight agile process for all scrum teams, including baseline assessment, APIs, continuous improvement, and documentation• Raise the bar on code quality and standards enforcement through SonarQube, GitHub Actions, and GitHub CoPilot -
Vice President Engineering, Digital Acquisitions TechnologyAmerican Express May 2022 - Dec 2023New York, Ny, UsTechnology leader for Digital Acquisitions - 25 scrum teams and 200+ developers globally. Digital Acquisition platforms allow prospective and existing customers to apply for card and non-card products (loans, banking), get an instant decision on their application, and enable customer onboarding capabilities such as Instant Card Number and Digital Wallet integration. The Apply experiences scale across 20+ US and International markets, for new consumer and small business credit and charge card customers, over web, mobile and voice channels, through cutting edge modern technologies and deployment practices.• Developed a unified platform architecture, called Atlas, for consistent front-end journeys based on context based dynamic responses, composable page construction, atomic design patterns, API and shared services based on composable microservices, contract testing, and functional feature testing.• Developed continuous and evolutionary modernization plan across all markets and product lines to uplift legacy front end technologies to the Atlas Platform. -
Director EngineeringAmerican Express Sep 2018 - May 2022New York, Ny, UsTechnology Leader for Global Prospects and Engineering Effectiveness, 20 scrum teams consisting of 150 developers globally, and part of the Digital Acquisitions department. Responsible for building the online applications that new and existing customers for consumer and small business credit and charge cards for American Express. Enable Card Apply experiences across 20+ US and International markets, for new and existing consumer and small business credit and charge card customers, over web, mobile and voice channels, through cutting edge modern technologies and deployment practices.• Scaled the portfolio from 6 to 14 scrum teams. Focused on onboarding, diversity, culture, productivity, and career growth, while delivering with excellence and confidence.• Developed strategies and solutions to uplift legacy front end technologies to a consistent, modern software stack.• Increased ownership and accountability of developers through multiple initiatives - Rotating Scrum Master Program, SDET Training, Global Prospects Handbook, SME Directory.• Managed the offshoring of 40 contractors to India, ensuring knowledge transfer, continuity of teams, and ensuring delivery of business value.• Technical innovations include the use of micro front ends, component libraries, innersourcing initiatives, and leveraging enterprise tools (web paved road, OneAmEx, content management and storage, logging, GraphQL, event driven). -
Member Of The Board Of AdvisorsRutgers University Design Thinking Certificate Program Mar 2017 - Dec 2020Nj, UsThe Design Thinking Certificate Program at Rutgers, in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree, focuses on teaching innovative thinking as a means of designing products and services that manage complexity, serve human needs, and are sustainable to both businesses and the people they serve. Students work in small teams to work through a project from beginning to end, with guidance from professional designers and educators. • Membership on the Advisory Council is by invitation only, and is based upon personal and professional accomplishments.• The Council meets once a quarter to discuss the curricula of our Rutgers’ Design Thinking program and to assign mentorships for future class participants.• Chaired the Marketing Committee, focusing on increased program awareness, networking of committee members and students, increasing attendance, thought leadership, and social media presence.• See more at: http://designthinking.rutgers.edu/ -
Digital Marketing Operations ConsultantScom-Usa Feb 2018 - Mar 2018100 Bishopsgate, London, GbPlaced at Valeant PharmaceuticalsPrimary contact for all Digital needs for the execution of projects and initiatives related to marketing operations, digital marketing, analytics, customer engagement and social media across diverse brands and corporate entities. Liaised with brand managers, Web Solutions Team, and creative agency partners. Led the internal team and development partners to develop metrics, insights and actionable recommendations on all digital marketing platforms, including all internal/external websites, email, mobile apps, social media, and SEO. -
Director, Digital DevelopmentPr Newswire Sep 2014 - Sep 2017New York, Ny, UsManaged Audience, Marketing, Media Rooms, and SharePoint development teams. Supported the full product lifecycle for Digital Marketing including CMS, CDN, Marketing Automation, A/B Testing, and Analytics in alignment with the company’s digital strategy and business goals. Owned the relationship with Cognizant (outsourcing partner) for the Digital team. Provided thought leadership on digital transformation strategies including SEO, analytics, social media, digital marketing, customer journeys, lead generation, email campaigns, A/B tests, funnel reports, mobile-first and responsive design principles. Kept up-to-date on new technology, standards, and tools in the digital landscape.• Standardized the Marketing technology stack using Marketo, Salesforce, NewsCred, SharePoint, and a single CMS web stack across all products, brands, and divisions, generating $1M of savings annually• Replaced Limelight with Akamai. Managed the full Product Lifecycle of the project. Gained 50% page-load speed and improved availability by 35%.• Rolled out SharePoint globally as a collaboration platform. Migrated Jive, WordPress, and Lotus Notes based tools and content to the new platform, saving $500k per year in software and hardware costs.• Panda 4.0 SEO recovery efforts improved monthly visits from a low of 2.8M in 2014 to 10M in 2016• Improved the Scrum implementation for the development and operations teams. These changes decreased sprint length by 50%, decreased defects by 25%, and increased team participation, ownership, and communication. • Implemented test automation, test driven development (TDD), and automated build and deploy across the team• Improved documentation, centralized all team artifacts, and increased knowledge sharing with infrastructure and networking teams. These efforts shortened the development lifecycle and decreased the length and frequency of support calls by 10% to 15%. -
Senior Director, Application DevelopmentAdp Aug 2012 - Sep 2014Roseland, New Jersey, UsLed Front End Development, Executive Deferred Compensation, and Internal Applications teams, consisting of 25 onshore and offshore developers for the Retirement Services division. Designed, coded, and maintained client-facing web solutions and internal web applications. Planned and managed complex projects involving technical and business associates across the company and ensured compliance with ADP policies. Led and facilitated architecture designs and ARB meetings considering usability, scalability, security and ongoing supportability. • Managed Agile Transformation across the department, developed a training program, scaled across all teams. Acted as Agile coach for new scrum masters and their teams.• Transformed website user interface technology, used responsive fluid design, mobile first principles, and style guide• Envisioned, piloted, and developed a new interactive retirement planning and education tool• Transformed the Executive Deferred Compensation team. Implemented business and technology roadmap, change management, offshore development, formal QA process, Scrum methodology, and self-serve features.• Revamped the department project intake stream. Defined a single process for work intake, appropriate resource utilization, project tracking, unified roadmap, alignment with business strategy, and established ROI measurements.• Instituted a cross-training and knowledge share program across US and India team members -
Director - Digital PlatformsAssociated Press Mar 2010 - Aug 2012New York, Ny, UsManaged all aspects of delivery for Portals, Mobile, and Distribution teams, with a budget of $10M. Primary point of contact for all phases of the software development lifecycle. Managed capital and operating budget, supervised strategic projects, oversaw vendor contracts, and facilitated collaboration between Technology and Business. Researched emerging technologies, evaluated vendors and their products, and judged build vs. buy scenarios. • Established company’s first Mobile Development department. Developed and maintained AP Mobile applications on iOS, Android, Blackberry, Windows Phone, Nokia, and HTML5, reaching millions of mobile phone users daily. • Architected, built and launched new strategic Digital products for AP including: ap.org, the College Football Hub, iCircular mobile application, AP Content API, AP Video Hub, and the Widget platform• Managed the full Product Lifecycle of the eBusiness Platform CMS, including selection, migration, and retirement• Implemented Agile Transformation across the department with dedicated resources, accelerating the delivery of business value and adapting to the rapidly changing media industry -
Manager, Internet MarketingBristol-Myers Squibb Oct 2008 - Mar 2010Lawrence Township, Nj, UsManaged, monitored, and ensured all aspects of delivery for the Internet Marketing High Performance Teams – 4 to 6 teams comprised of 45 developers, project managers, graphic designers, testers, and consultants on 4 continents, with a budget of $5M. Managed the development, deployment, and maintenance of Internet facing branded and unbranded web sites. Managed relationship with Accenture outsourcing partner for Internet Marketing team. • Launched and maintained Atripla, Sprycel, Onglyza, ReyatazPhotoContest, FaceCHB and over 40 other web sites• Managed RFP process for new Enterprise CMS solution. Followed the full software Product Lifecycle Management process, including architecture, implementation, migration, sunset, and retirement. The team was comprised of Technology and Business representatives from US, UK, Europe, and Asia. • Improved the initial rating of the new outsource team from red to green in 9 months through knowledge transfer process, onsite visits, increased team engagement and ownership, and grass roots continuous improvement• Developed standard usability guidelines and development practices for all web-based product sites• Standardized the quality, development, and delivery of creative assets from 15 different advertising agencies -
Manager, Enterprise Web DevelopmentBristol-Myers Squibb Sep 2005 - Oct 2008Lawrence Township, Nj, UsManaged a team of 35 developers and consultants with a budget of $5 million. Coordinate projects between internal brand teams, infrastructure group, information security, data marketing, external advertising agencies, consulting companies, and data management vendor.• Assembled a new team of developers. Designed and constructed a new web site platform to retire legacy solutions and migrate over 40 web sites on the new architecture. Platform functionality included content management, SEO, analytics, lead generation, personalization, social media, and email campaign integration.• Achieved ROI goals by migrating the Internet Marketing sites off legacy platforms, reducing site development costs by 30%, hosting costs by 70%, time to market by 20%. This effort saved $1.5 million per year.• Implemented a department-wide continuous improvement program, achieving a savings goal of 15% annually• Implemented a blended onshore and offshore model to manage costs and provided around-the-clock development and operations schedules, creating a savings of up to 25% annually -
Senior Advisor, Web DeveloperBristol-Myers Squibb Apr 2000 - Sep 2005Lawrence Township, Nj, UsManaged a team of 6 developers within IM Shared Services. Developed new applications or deployed off-the-shelf applications to streamline and automate manual processes. Worked directly with customers to collect requirements, provide project estimates, develop mockups, build web-based solutions, monitored project progress, deployed final product, and ensure client satisfaction. • Instituted the Web Development Center of Excellence, comprised of 15 developers and 50 stakeholders. Created design standards and project templates and implemented them across all IM departments and over 20 web sites. • Designed and developed corporate screensaver supporting configurable multilingual messaging and grid computing• Rolled out department level Continuous Improvement initiative. Results were driven through developer working groups, reusable components, best practices, project templates and tracking tools, code libraries, standard operating procedures, web site design standards and templates, parallel programming development methodologies, online surveys, usability evaluations, and online collaboration spaces. -
Senior DeveloperTelcordia Technologies Apr 1999 - Apr 2000Bridgewater, New Jersey, UsMember and Team Lead of 12 developers and testers within Internal Business Systems. Mentored junior developers. Developed and improved procedures, development standards, graphic design, and usability concepts. • Built the Review Tracking System (RTS) - a document review tracking workflow application designed to track documentation iterations, collect error metrics, and achieve Carnegie Mellon University SEI CMM Level 5• Rolled out innovative Lotus Notes applications to support the finance, sales, marketing, and technology teams • Developed a standard UI experience, implemented across all applications developed by the department -
Team LeadTelcordia Technologies Oct 1998 - Apr 1999Bridgewater, New Jersey, UsMember and Team Lead of 8 developers within Brand Management. Designed and developed Internet and Intranet sites including Bellcore.com, Telcordia.com, 800TeachMe.com, ARGreenhouse.com, InSite intranet, and team sites. • Migrated, redesigned and rebranded the Bellcore web site to the new Telcordia brand • Developed simple file-based content management system for rapid iterations and the accelerated content growth -
Web Designer / DeveloperBristol-Myers Squibb Nov 1997 - Oct 1998Lawrence Township, Nj, UsLead graphic designer and web developer on a team of 6 within ISBC, Worldwide Medicines Group. Worked directly with internal clients to understand their business needs and develop a timeline for delivery. Contributed to the department’s web-based projects, adding creativity and applying standard usability conventions to custom applications. • Developed and deployed one of the first consumer-targeted pharmaceutical drug web sites. • Developed and implemented a search engine optimization strategy, improving traffic and site stickiness -
WebmasterNwcd - New World Computers Direct Jul 1996 - Nov 1997Designed and built full-page advertisements to run in newspapers and magazines. Set up and maintained pre-flight and print server environment. Designed and produced full-color 64-page catalog. Designed, developed, and maintained e-commerce web site.• Built one of the first e-commerce web sites, generating 30% - 40% of the company’s monthly revenue• Partnered with online banks and automated transaction services to accept credit cards• Implemented web-based marketing through search engine optimization, reciprocal advertising, and banner sales
Brian Whaley Skills
Brian Whaley Education Details
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Stevens Institute Of TechnologyInformation Systems -
Rutgers UniversityMedieval Studies -
Rutgers Preparatory SchoolGeneral
Frequently Asked Questions about Brian Whaley
What company does Brian Whaley work for?
Brian Whaley works for Pixelated
What is Brian Whaley's role at the current company?
Brian Whaley's current role is Owner.
What is Brian Whaley's email address?
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What is Brian Whaley's direct phone number?
Brian Whaley's direct phone number is +197371*****
What schools did Brian Whaley attend?
Brian Whaley attended Stevens Institute Of Technology, Rutgers University, Rutgers Preparatory School.
What are some of Brian Whaley's interests?
Brian Whaley has interest in Detroit Red Wings, Rutgers Football, Science Fiction And Fantasy Novels, Detroit Sports, Tigers, Scuba Diving, Lions, Photography, Red Wings, Travel.
What skills is Brian Whaley known for?
Brian Whaley has skills like Agile Methodologies, Sdlc, E Commerce, Sharepoint, Management, Software Development, Project Management, User Experience, Strategy, Mobile Applications, Web Analytics, Web Development.
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