Brian Wigle Email & Phone Number

Mississauga, ON, CA

Biosyent Pharma

Launching new onco-supportive cancer product Gelclair, for oral mucositis. www.gelclair.ca. I am also working in business development. Earlier I prepared and launched new injectable hospital products in anesthesia and managed and developed market expansion for existing product in urology. Developed KOLs and working on clinical trial development.Worked on.

Mississauga, Ont

• Responsible for marketing and business development of sleep therapy respiratory medical devices and services. Development and implementation of a marketing and business plan as well as market and competitor analysis.
• Launched new marketing initiatives to increase sales from new and existing customers
• Developed and implemented training for branch and sales staff
• Managed new product introductions and coordinated cross-functional teams

• In this new marketing operations role, I was responsible for simplifying and integrating marketing activities/resources across a department of 15 brands of vaccines as well as co-managing supply logistics. Responsible.
• Simplified and synergized marketing activities/resources across a portfolio of vaccines to maximize their value/impact which lowered costs and increased impact with stakeholders.
• Led New Product Development for all new vaccines and prepared market assessment, forecasts, KOL choices, clinical studies, strategic plans and obtained local and global management approvals.
• Co-led multiple teams to manage seasonal flu vaccine distribution and sales during a flu pandemic, resulting in earlier delivery, lowered shipping costs, less wastage and record sales and exceeding customer expectations.
• Proposed and led a project to improve vaccine supply resulting in significant improvements and increased capability fro the existing business and the pursuit of millions of dollars in incremental sales.

• Responsible for the development of marketing plans, strategy, pricing, tactics for 8 products, launching 3 new products. Developed sales forecasting models, co-managed supply, prepared communications messages and.
• Successfully launched 3 vaccines, Infanrix-hexa, Priorix-Tetra, and Boostrix and initiated 2 new provincial vaccination programs, exceeding sales budgets by an average of $5.5M a year for 3 years.
• Revised product positioning of anti-malarial, Malarone via market research, then modified strategy and tactics to get record sales (+75%) and become #1 in market sales and #2 in prescription share.
• Led cross departmental teams, building strong internal relationships, and with Key Opinion Leaders and global headquarters, creating increased support and sales, and Team Spirit Award nominations.
• Developed physician educational programs to enhance new product acceptance pre-launch and to gain support of Key Opinion Leaders.
• Initiated and negotiated clinical study funding from Global Corporate HQ, obtaining two multi-year studies in Canada at less than 40% cost to GSK locally, and using Canadian Top Opinion Leaders.

• In this newly created role I was responsible for direct selling business to business,and responsible for contracting, training, sales lead generation and maintaining contractual obligations with Occupational Health.
• Developed new direct business sales model and strategies to create new revenue stream.
• Negotiated and managed partnership programs producing new sales opportunities and revenue.
• Increased sales revenue by improving targeting, sales call efficiency and analysis.
• Provided sales lead generation and developed training and selling material for nurses and field force.

• Managed all aspects of the tender/contract process and initiated market development activities creating new opportunities and increased sales. Enhanced revenue and company profile by establishing relationships with Key.
• Exceeded all contracted tender sales budgets each year.
• Formulated tender strategy and negotiated an agreement with Federal/Provincial governments for Industry’s first shared tender resulting in $12M shared award creating a new improved market.
• Pursued unique opportunity to supply European meningitis vaccine in Canada resulting in $4.6M sale
• Developed mechanisms of evaluating, tracking managing accounts resulting in increased sales and enhanced contract management and analysis capabilities.
• Forged strong relationships with key Public Health officials and KOL’s resulting in greater sales.

• Responsible for the brand management, strategy, tactics, budgets, and sales of a portfolio of products. Managed a staff of 12 reports in sales and marketing providing direction to sales force in the execution of brand.
• Directed successful launches of Twinrix, Havrix and Priorix vaccines exceeding sales and ROIs.
• Awarded “Best Team” for winning Ontario hepatitis-B catch-up program and incremental $14M sales.
• Facilitated change in regulations to allow “Direct to Consumer” advertising of hepatitis vaccines (for Twinrix) resulting in multi-million dollar opportunity in sales with DTC advertising.
• Innovated and implemented customer loyalty programs, increasing sales and customer retention.
• Identified several new market opportunities and collaborated with Medical and Regulatory departments to gain new indications which increased sales and market share.

• Responsible for all marketing aspects of a portfolio of antibiotic products and the integration of additional brands post merger. Developed mid and long term brand plans, tactical materials and budgets.
• Produced new sales growth on a 10 year antibiotic, Clavulin, going from $10M to $19M in 3 years.
• Revised positioning of Clavulin with increased clinical data and enlisted the support of KOLs to establish it as #1 in Sinusitis, #2 in Otitis Media in the oral antibiotic market.
• Successfully launched injectable antibiotic, Cefizox in the hospital market against entrenched competitors and trained and supported 6 hospital representatives and National Hospital Manager.

Responsible for all marketing aspects of a portfolio of antibiotic products as well as some Cough/Cold Allergy and Acne products.Developed mid and long term brand plans, tactical materials and budgets

• Managed all aspects of territory sales, exceeding sales budgets each year, #2 in National sales.