Brian Wilhelm Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Leading the New Business Unit (NBU) ELEVATE Digital Studio, focused on launching the next $1B brands in DTC/eCommerce.

Mason, Oh, Us

WOTIO was founded initially to solve gaps in the Shopify platform with application development, but has evolved to support eCommerce for small and medium-sized businesses more holistically through support and services.

Columbus, Ohio, Us

- Online / Subscriptions -Provide strategic direction and consultation to multiple business units to grow digital commerce revenues through all digital marketing channels, including driving customers from offline to online.

Columbus, Oh, Us

- Online / Brick & Mortar -Developed and implemented strategies for all digital marketing channels, including email, paid search, natural search, display, social media, and affiliate partnerships. Launched Digital Catalog, SMS messaging, e-receipts for stores, Instagram and Pinterest channels.

Knoxville, Tn, Us

- Online / TV Shopping - ▪ Created strategies for growth in online revenue through paid search (PPC), organic search (SEO), email marketing, social media, remarketing/retargeting, display advertising, comparison shopping, and other online marketing channels. ▪ Created strategies for growth in online revenue through mobile apps and website, including feature roadmaps, mobile and SMS marketing, and resource investment plans.▪ Created and managed marketing budgets, evaluated channel optimizations for efficiency, worked with marketing service partners to maximize contract value for our organization.▪ Lead new website creation (like MarilynMonroeJewelry.com) from strategy to launch.

Knoxville, Tn, Us

▪ Developed JTV’s mobile business, including development of the JTV iPhone app and mobile website, by creating and leading an internal cross-departmental team to provide input into features, functionality, and user-testing; developed measurement plans, as well as revenue and utilization projections▪ Implemented stronger creative and streamlined email production processes in Responsys to drive 20% growth in email marketing while reducing resource costs.▪ Increased Facebook fan following from 3,000 to 190,000, utilizing an analytical approach to measuring advertising and engagement activities; increased social media traffic to jtv.com

Maryville, Tn, Us

- Online / DTC CPG - ▪ Created and launched the direct-to-consumer eCommerce website, working with local and overseas resources.▪ Created and managed paid search, affiliate marketing, and social media programs for this CPG brand to further drive brand awareness and revenue, as well as foot traffic to brick & mortar retail partners like Target and Walmart.▪ Created online store distribution partnerships with Amazon.com, Drugstore.com, Alice.com, and Diapers.com, resulting in increased sales, brand exposure, and traffic to DenTek.com▪ Launched email marketing (ExactTarget) to drive BtoB and BtoC promotions and drive retail partner foot traffic and direct sales of DenTek products.

- Online / Start-ups - ▪ Co-founded this venture-backed marketing firm to support DenTek Oral Care and various clients with online marketing, web design and development services▪ Managed the design and development of DenTek.com, including the addition of e-commerce capabilities that allowed for direct-to-consumer sales▪ Sourced and managed overseas developers to work on various development projects

Knoxville, Tn, Us

- Online / TV Shopping - Spearheaded the redesign of JTV.com, including UI refactoring, search and navigation, and improved checkout experience; included user testing and focus group research work.Responsible for overall website development, promotion design and creative strategy teams responsible for all content and marketing creative for JTV.com.Created and implemented SEO strategies to lift natural search traffic and revenueImplemented email marketing campaign creation process and strategy for long term growthImplemented project management process and tools to increase efficiencies and productivity for my teamManaged and grew the web design and development team from 2 to 10 direct reports

- Online / Start-ups - ▪ Co-founded RedClay with 2 other partners to do print, web design, web development, and online marketing for Philips Electronics and other clients▪ Responsibilities included project management, writing code, relational database architecture; created custom content management system and e-commerce capabilities for a B2B e-commerce website for Philips Electronics; facilitated translation of website content into 4 languages working with European translation company▪ Managed email marketing programs for various clients, including design, development, and delivery▪ Created interactive applications for Johnson & Johnson medical device division Ethicon Endo-Surgery and other clients

Amsterdam, Noord-Holland, Nl

- Consumer Products - ▪ Designed and prototyped early Philips electronics like Plasma TVs and WebTV; Created 3D models and animations utilizing Maya and Alias Wavefront for internal and external presentations; Designed various websites and interactive web applications in Flash and HTML