Senior Designer
In this role, Brian reported directly to U.S. Coast Guard Headquarters in Washington, D.C. on behalf of LMD to lead their recruitment creative. His main responsibilities included:• Designing eye catching graphics and assisting with drafting digestible copy weekly for the Coast Guard’s recruiting social media platforms, most notably on Facebook and Instagram.• Providing and designing new ideas/mockups for promotional incentives with the hope of attracting the best and brightest new recruits to joining the Coast Guard.• Designing storefront and exhibit displays for recruiting offices across the country.• Creating direct mail pieces, presentations, web banners, billboards, magazine ads, posters, mall displays, booklets, and brochures — ensuring the synchronization of design messaging across all of them.• Reaching out to recruiters and vendors daily to determine requirements and advise/provide creative direction, and to receive feedback/approval.