Brian Immel Email & Phone Number

New York, New York, United States

Oberkochen, De

• Lead the North America Sales, Marketing, and Product Management teams for the Hunting, Nature and Photography business units within the ZEISS Global Photonics and Optics division. • Develop and implement strategic initiatives and product roadmap to drive market growth in the North America market• Implemented innovative marketing campaigns to increase brand awareness and customer engagement.

Oberkochen, De

Lead the marketing of Zeiss Sports Optics and Photo and Cinema lenses in the Americas

Wilton, Ct, Us

Global Marketing - CSG * Responsible for the global positioning and marketing of the $450M portfolio of Cannondale and GT lines of high-performance bicycles* Lead 22 marketing professionals and 30+ matrixed marketers in NA, Europe, Japan, UK and Brazil* Managed 9 professional cycling team sponsorships with 90+ athletes competing in 6 disciplines* Drive website, social media and CRM global marketing initiatives across Cannondale and GT* Lead all global new product marketing campaigns supporting annual product launch calendar* Manage public relations/brand communications and global media events * Oversee the global education team that delivers on-line product and selling training for our global sales teams and network of independent bike dealers. Active in 72 countries in 9 languages with over 10,000 active users

Wilton, Ct, Us

Cannondale * Drove the global positioning and marketing of the Cannondale line of hi-performance bikes* Led 22 marketing professionals and multiple matrixed marketers in NA, Europe, Japan, UK and Brazil* Managed 10 professional cycling team sponsorships with 90 athletes competiting in 6 disciplines* Drove web, social and CRM global marketing initiatives* Led all global new product launches * Directed the public relations/brand communications and global media events * Oversaw the Visual Merchandising team designing in-store brand experiences for independent NA retailers as well as major corporate chains globally

Boulder, Co, Us

Hartford, Ct, Us

Responsible for managing the marketing of The Hartford brand across the 8 Financial Services and Insurance business units.* Responsibilities: Corporate advertising, brand management media buying, sports marketing and creative services.* Organization: Oversaw budget of $25MM, 6 direct reports and team of 25 professionals.Developed advertising strategy and creative direction, endemic and mass market media plans, sport sponsorship strategy, partnerships and in-market execution, and oversaw integrated marketing planning and campaign development.* Responsible for The Hartford brand repositioning to focus marketing against renewed corporate focus on small business insurance and financial needs.* Led the creation and launch of first $20MM integrated TV/Print/Social Media corporate marketing campaign to drive differential growth in brand awareness and favorability among small business* Managed all strategic and tactical elements of The Hartford's Official Sponsorship of US Paralympics, Corporate Sponsorship of NCAA basketball, and sponsorship of the LPGA.

Norwalk, Connecticut, Us

Responsibilities: The overall P&L and business plan for $380MM Pepperidge Farm cookie (Milano, Geneva, Chocolate Chunk lines) and toppable cracker portfolio. Organization: Oversaw budget of $18MM, 5 direct reports, multiple matrixed in-direct reports* Marketing, advertising, pricing, quality improvements, in-store merchandising portfolio mix management. * New product development including the creation and launch of the new Milano Melts cookie line * Portfolio renovation including the re-launch the iconic Milano cookie brand - positioning, advertising, line extensions and package design * Global integration with partner company including the US launch of Tim-Tams - the top selling cookie in Australia * Holiday programming including the development of new seasonal holiday products, integrated in-store merchandising and seasonal advertising* Retailer specific business plans and marketing for Wal-Mart and Target and other top accounts* Gross margin expansion through strategic pricing, productivity and mix management

Minneapolis, Minnesota, Us

Grew from Assistant Marketing Manager to Marketing Director across a series of brand assignments with increasing level of responsiblity in marketing, in-store promotion, advertising product development, and margin management * Marketing Director - Lloyd's BBQ - autonomous small business owned by General Mills* Sr Marketing Manager- Pop-Secret Popcorn* Sr. Marketing Manager - Wheaties franchise - included all aspects of traditional brand management as well as all Wheaties sports marketing* Marketing Manager- Betty Crocker Fruit Snacks portfolioSales Business Planning Manager -- Southwest Sales RegionAsst. Marketing Manager- Cheerios portfolio and Golden Grahams

* Responsible for the design and installation of artificial intelligence factory systems to improve plant flexibility and reduce operations costs* System design, coding, compiling and implementation of manufacturing Bill-of-Materials software that was integral element of the manufacturing process in Refrigerator factories.

Mba

Bs, Industrial Engineering