Spearheaded all things marketing, sales development, business planning, and product development for the thirty-five year old craft brewery and whiskey distillery, with multiple brands in national chains across the country.- Developed and executed annual business plans and marketing campaigns covering digital, print, public relations, and in-store for alcohol brands SLO Brew, Rod & Hammer’s, and Tio Rodrigo.- Executed sales with top national chain buyers and managed $1M+ marketing programs and promotions in Costco, Walmart, Raley's, Target, HEB and more. Tracked key account relationships using Hubspot CRM.- Managed marketing team and sales team activities through project management software and KARMA route accounting systems to ensure deadlines and target KPIs were hit.- Created and maintained ZOHO analytics data visualization dashboard and reports for sales depletions. Provided monthly reporting to board on product performance in market and insights on marketing campaign lift.- Integral to the development, growth, and strategic planning leading to a multi-million dollar brand acquisition for the company.- Conceptualized, designed, and developed new products and packaging based on industry trends and key account demand.- Managed demand and sales planning in S&OP process, as well as annual business planning sessions with all distributor partners.-Garnered national media coverage from NY Times, Forbes and broadcast- Maintained strict brand guidelines, artwork proofs and press-checks

Worked with a large portfolio of clients, both local businesses and national brands, including Slime, Fix-a-Flat, Rain-X and more. Developed brand strategies, retail packaging designs, brand logos, business cards, websites and other digital assets.. Generated sales leads and increased traffic to client websites using internet marketing and SEO.

Managed all things packaging, sourcing, marketing and business development as we grew the garden seed company from a startup concept to national brand.- Designed fun, eye-catching retail packaging and displays for seed packets, grow kits, and garden accessories sold into national chains.- Met with national chain buyers to pitch products and develop store programming in Walmart, Home Depot, Target, Dollar General, and more.- Managed supply chain and co-packers to reduce costs 20% annually and ensure product was produced to retailer specification. - Managed $1M annual wholesale orders through EDI and Quickbooks, data syncing with chains, and coordinated co-packer fulfillment to ensure all orders were shipped on time and in full to meet chain set dates. Setup, operated and promoted ecommerce store for DTC channel.- Tracked sales performance using RetailLink and Zoho Analytics and provided monthly reports and insight to board.- Developed and produced instructional videos, website blogs, and social media campaigns to drive consumer engagement and education.

Led frontend development to improve website, mobile app, and email conversions for industry leading flash sale ecommerce businesses.- Designed and developed e-commerce websites built on Auspient's .NET framework. Developed secure, full-featured mobile sites and websites utilizing HTML, CSS, Javascript, jQuery, ASP .NET, SQL, and PHP. - UX updates, feature implementations, and email marketing strategies measurably increased conversions and revenue.

Worked closely with head researcher and author within the Electrical Computer Engineering Department to update textbook. Redesigned two and three dimensional drawings, schematics, plots, and diagrams of various diode lasers and associated phenomena using Illustrator and MatLab. Marked up new text, illustrations, and examples in LaTeX for publication.

Designed, coded, and marketed an interactive web service mapping the outdoor recreation areas in the greater Santa Barbara area. Managed a team who aided in research and geocoding locations for the database. Technologies used include XHTML, PHP, JavaScript, AJAX, Google Maps API, MySQL, as well as implementing Google AdSense and Analytics.

NASA/JPL contracted project to determine if balloon flight was possible in Titan’s atmosphere. Aided in the design, implementation, and use of the data acquisition system for world record breaking experiment alongside Julian Nott, a top scientist in his field. Wired thermocouples, cameras, scales, and voltage sensors to withstand experimental temperatures of -180C. Using DASYLab, created software to capture data from sensors and perform analysis needed to run experiment effectively.