Serves on the Internal and Corporate Communications teams within the Akron Children's Hospital Public Relations department. Shapes the overall governance and content for myKidsnet, the intranet portal for all hospital employees across 90+ locations. Advises senior leadership regarding positive user experience and content standardization, and collaborates with Information Systems to identify opportunities for improvements and new features.Counsels hospital departments and teams on how best to leverage their intranet respective presences to achieve departmental and organizational goals. Leads editorial development for a topical, weekly e-newsletter reaching more than 6,000 employees.

I am a creative, detail-oriented and seasoned communications professional with more than 20 years of expertise in a range of communications-related disciplines—including public relations, internal/external communications, content development, marketing communications, technical writing and instructional design.I am currently seeking my next opportunity and can be reached at brian.wooley@me.com

Strategized with C-suite executives and Human Resources leaders to plan and present internal communications initiatives across company subsidiaries.Authored and distributed internal executive and leadership communications to workforce via multiple channels.Created and updated content for the employee intranet portal via a SharePoint-based interface.Coordinated and hosted monthly Executive Lunch events to facilitate face-to-face, two-way communication between company leaders and employees.Acted as communications lead for upgrade and relaunch of the company intranet.Selected as communications liaison to launch a multiple-platform, mobile friendly urgent notification system.Administered and executed annual Engineering Honors Award employee-recognition program, doubling event attendance over previous years.Advised with creative teams to update companywide Vision/ Mission/Core Values program.

Developed and refined content for publication on a project or per-item basis, based on client needs.

Collaborated with public safety and professional communications product management to develop and execute strategic go-to-market plans that aligned to the overall strategic growth plan for communication systems business segment. Led campaign initiatives for product marketing projects for products, solutions and services by providing timely channel and product-specific marketing campaigns, including public safety-specific LTE communications platforms.Spearheaded project management and content development for Harris.com redesign using Drupal-based content management system. Project was completed within six months, on-time and within budget.Initiated and executed a variety of product-centered communications, marketing and branding projects with a keen eye on detail and corporate objectives, including trade-show visual and video materials introducing industry-leading public safety communications technologies.Served as Project Manager facilitating a cross-functional team for scheduling, conceptualization, creation and publication of marketing communications print and digital collateral, advertising and event materials. Directed external agency partner’s creative output.Coordinated the creation/distribution of product and solution initiatives to internal and external sales organizations. Worked with internal customers to develop and provide content to support sales and marketing functions, including sales sheets, brochures, website copy. Supported trade show planning and execution.

Conceptualized, created, and maintained consistent, high-quality communications across internal and external web platforms; designed, developed and executed online instructional content for energy solution products. Maintained company presence across host of social media outlets while also closely collaborating with business development to ensure uniformity in customer-facing initiatives.Designed and developed online instructional content for customized energy solutions, based on proprietary power-plant modeling and simulation software.Applied communications skills and to help facilitate cross-team collaboration among Business Development, Energy Solutions, Government Services and Human Resources divisions.Led company-wide training projects that earned Quality Management Certification (ISO 9001:2008) for IT team by creating an intuitive, online instructional resource.

Crafted and updated intranet and training content to improve internal communications by focusing on clear, concise and timely distribution of information.Published informational content for the employee intranet portal using Dreamweaver.Developed/updated web-based training modules via Captivate, collaborating with business units to establish technical specifications and determine subject material for online modules.

Created and executed multimedia assets including web-based instruction programs in conjunction with 19 online BFA/BS and MFA/MS degree programs.Launched multimedia content for new courses monthly across nine degree programs while also updating existing programs.Led the day-to-day efforts of an award-winning, first-of-its-kind video/multimedia production team. Managed scheduling and production of video/motion-graphic material for internally produced instructional videos and segments.Performed voiceover and on-camera narration for multimedia materials, streamlining production timelines and providing cost savings.

Formulated 15+ textbooks and web-based instruction programs for proprietary degree programs. Created and revised program-certification materials, course manuals, interactive tutorials and audiovisual presentations.

Wrote and revised courseware materials for PC-, classroom- and Web-based instruction programs for the Department of Veterans AffairsPerformed instructional design, content development and HTML programming for a browser-based training program for the United States Navy

Wrote courseware materials, including PC-, classroom- and Web-based instruction programs; developed, wrote, produced and directed multimedia presentations in CD-ROM- and Web-based training and software instruction programsPerformed, recorded and produced voice-over audio segments for computer-based training programsWrote, produced and directed short-format video presentations for more than 20 CD-ROM based application titles and for 80+ Web-based animated presentationsWrote, produced and directed seven long-form video and animated presentations for special projectsDeveloped more than 200 interactive, performance-based test questions for Microsoft Office applications

Wrote, developed, edited, and proofread lesson-plan materials within a proprietary instructional database for the United States Army

Managed client website projectsDeveloped and produced content for client sitesProofread and edited all content produced within the firmCreated the "4 D's" approach to web design: define, design, develop & deployDesigned and wrote digital and print advertisements for publication

Scripted, produced, and coordinated corporate video projects, television programming, and commercial advertising/marketing campaignsWrote, produced and directed more than 12 video projects for corporate clientsDesigned, implemented and led a program to instruct local high school students about video production techniques and equipmentDesigned, wrote and storyboarded several print advertisements for publication

Served as live-in adviser to freshmen Kent State students through Residence Services' First Year Experience program

- Covered multiple student organizations, including Black United Students - Authored weekly op-ed column