Wolf & Missile helps organizations and individuals create, position & project their brands. Marketing, brand, content & digital consultant for organizations large, small and in startup mode. Create long-term strategic marketing plans and guide the short term brand, marketing and digital tactics for clients in various industries including sports, hospitality, retail, events, and software. Clients include:U.S. Polo Global Licensing, The Brandr Group, Campuslore, Bridgestone Golf. GORUCK, Mortals Key Brewing Company, Dino-Software, Coke Zero, “College Football Rivalry Week,” Protegrity Advisors. Branding, marketing & communication activities include:Brand, positioning, marketing & communications strategy, corporate and product plans & campaigns. Developing content and storytelling across multiplatform assets paid, earned and owned including physical/onsite retail, digital, Website, social media, SEO, advertising, merchandise extensions, corporate communication, trade shows, display, events, PR and brand standards. Planning & negotiating media buys and conducting marketplace & competitive studies.

Led the strategic and tactical marketing activities of the PGA TOUR. Oversaw the advertising and promotion activities of the TOUR’s various brands including PGA TOUR, Champions Tour, Web.com Tour, THE PLAYERS, The Presidents Cup, various tournaments & international tours.As organization's number two marketer, served as marketing adviser helping develop marketing and brand strategies for all TOUR brands, departments and constituents including PGATOUR.COM, Skratch TV, PGA TOUR Entertainment, retail licensing, HR, The First Tee, World Golf Hall of Fame, etc.Department head directing four departments and 20 staff including: brand marketing, media planning, creative services and photo services. Led internal team in the development of in-house TV, digital, mobile, radio, print, out-of-home and POP for TOUR brands and products. Managed agency of record, GSD&M, in the development of strategic initiatives and advertising creation and production. Managed internal and outside creative resources to guarantee quality and consistent materials are delivered on time, budget and brand. Oversaw media agency, Assembly, to insure plans, buys and partnerships drove national content consumption and local ticket and hospitality sales. Planned and supervised the allocation of the TOUR’s media valued at more than $84 million. Oversaw department operating, production and media budget.Collaborated with business development and sponsorship teams to create & implement partner and sponsor activation for all TOUR brands across various platforms and media at national & local levels.

Developed and implemented marketing strategies for the Network, program series and special events. Communicated brand personality and core promise of programming in all advertising & promotion. Ensured the creative, entertainment & quality standards of Travel Channel and Discovery Communications were consistently attained by all internal business partners including communications, ad sales, online, affiliate marketing, and consumer products. Strengthened relationships with internal business units to maximize integrated marketing opportunities and cross promotion. Managed multi-million dollar media and production budget.Developed Discovery Communications first audience segmentation study and largest research project ever, later adopted by all networks. Initiated several research projects to identify audience targets and relevant insights for positioning strategy. Applied insights from focus groups to develop Network mission, position, strategies and tactics. Responsible for marketing strategies: targeting specific psycho-graphic audience segments with individualize messaging that helped Network reach record ratings. Overall efforts helped grow network distribution from 42 to 70 million households and bring audience average age from 54 to 46 in 4 years.Developed Networks first interactive promotional tactic. A quiz connecting our email list, web site and on air programming. Promotion became model for other shows and networks.Created the “Million Mile Giveaway” a frequent flyer mile cross media promotion and Discovery’s first watch in win. The overwhelming audience response crashed Discovery.com for several days.Created partnership programs with the National Park Service and Universal Studios that connected stunt weeks to parks via in-park hosted interstitials.Launched network’s most successful series, World Poker Tour helping spark American poker craze and generating 1.0 HH rating for 0.2 HH Network.

Developed creative strategies, positioning recommendations, budgets and timelines for Discovery Channel program promotional campaigns. Worked with all Discovery business units and networks to ensure consistent implementation of strategies and tactics. Facilitated cross promotion of programs and properties for maximum visibility and viewership. Supervised production budgets and monitored results of all campaigns for ROI. Managed all aspects of program specific consumer advertising from concept through production. Directed internal and external creative teams in the development of national radio, magazine, newspaper and out-of-home advertising.