Brian Tucker's Location
Seattle, Washington, United States, United States
Brian Tucker's Contact Details
Brian Tucker work email
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About Brian Tucker
With over two decades of dedication to marketing excellence, my journey has led me to the role of Vice President at BDI, where I specialize in crafting and executing innovative client strategies. A master of integrated marketing, I've harnessed the power of digital and direct marketing to propel clients organizations forward. At BDI, I focus on developing bespoke solutions that resonate with our clients' unique missions and goals.The transition from Senior Director to Vice President was marked by my commitment to leading our team in delivering measurable results. This has involved collaborating closely with clients to understand their challenges and opportunities and translating these insights into actionable plans that drive growth and impact.
Brian Tucker Work Experience Details
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PrincipalRain Shadow GroupSeattle, Wa, Us
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Vice President - Client StrategyBdi Apr 2023 - PresentMonrovia, California, Us -
Senior Director Of Client Strategy And PlanningBdi Jul 2022 - Apr 2023Monrovia, California, Us
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Senior Director Client ServicesTruesense Marketing Mar 2021 - Jul 2022Warrendale, Pa, Us -
Senior Director | Digital SolutionsBlue North Strategies Oct 2019 - Mar 2021Guelph, Ontario, Ca• Manage a team of up to 6 digital media buyers, writers, designers, developers, strategist and project managers• Develop strategic KPI criteria for campaigns and develop systems of reporting to manage and measure those goals • Develop both internal and client-facing systems for creative and data management• Perform audits for client email programs, websites, and digital media strategies and provide recommendations for revenue or conversion optimization -
Senior Director | Business DevelopmentBlue North Strategies Jan 2019 - Oct 2019Guelph, Ontario, Ca• Developed an event marketing strategy that resulted in a 300% increase in leads YOY• Created a content and marketing strategy targeted towards new and existing clients• Developed a system for identifying and qualifying new business prospects utilizing the Hubspot marketing platform
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Digital Marketing Consultant & PrincipalFocused Jan 2015 - Jan 2019• Developed multi-channel marketing strategies that increased revenue up to 122% YOY• Managed up to 65 multichannel campaigns per year consisting of web landing pages, email, video, search, display advertising, mobile, and direct mail• Generated trusted consulting relationships and advised in areas such as offer development, program development, process improvement, and staff development• Managed and collaborated with multifunctional project teams, including client partners and external vendors
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Director Of Digital StrategyTruesense Marketing Mar 2014 - Jan 2015Warrendale, Pa, Us• Created an optimization plan via A/B testing for client transaction forms that resulted in a 11% increase in conversion• Created agency-wide KPI reporting standards for digital media and email• Strategic lead for agency website redesign and digital B2B marketing strategy
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Marketing Product DirectorWorld Vision Usa Oct 2012 - Mar 2014Federal Way, Washington, Us• Oversaw digital acquisition, retention, and up-sell programs consisting of search, display, marketing automation, social media, digital broadcast, email, web, and mobile• Created a 5-year strategic growth plan with key milestones, objectives, and risks• Developed a process for digital prospect acquisition which lowered acquisition costs by 45% and increased engagement by over 200% -
Director Of Acquisition MarketingWorld Vision Usa Feb 2012 - Oct 2012London, GbOversaw customer acquisition efforts for Gift Catalog products and other various products using channels such as direct mail, catalog, SEM, email, mobile, SMS and other multi-channel integration strategies. I developed a process for digital prospect acquisition which dramatically lowered acquisition costs and decreased the point of first contact from 45 days to 24 hours, resulting in a 200% increase in engagement.For the Holiday Gift Catalog program, I was able to increase product revenue by 7%, while lowering marketing costs by 8% year over year. -
Account SupervisorOne & All Agency Jan 2011 - Jan 2012Los Angeles, Ca, Us• Managed the development of over 100 multichannel marketing campaigns per year consisting of direct mail, e-mail, search engine marketing, landing page optimization, public relations and social media • Oversaw digital acquisition, retention, and up-sell programs consisting of search and display, marketing automation, social media, digital broadcast, email, web, and mobile• Developed a five-year strategic growth plan with key milestones, objectives, and risks• Developed a process for digital prospect acquisition which lowered acquisition costs by 45% and increased engagement by over 200% -
EntrepreneurBicycle Service Center Jan 2010 - Jan 2011
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Direct Marketing ManagerWorld Vision Apr 2007 - Jan 2010London, Gb• Managed a multi-channel customercultivation program consisting of direct mail, email, catalog, social media and phone campaigns• Created complex integrated testing strategies for cultivation and gift catalog campaigns• Developed a Facebook social media community resulting in over 50,000 fans for the gift catalog “True Spirit of Christmas” campaign• Consistently met or exceeded income performance goals while being at or under budget• Developed a creative testing strategy for the 2009 gift catalog that resulted in a 17.2 I:C
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Sr. Business ManagerDdb Seattle May 2006 - Apr 2007New York, Ny, UsClient: Holland America Line• Managed a domestic and international brand campaign consisting of print, radio and outdoor media• Developed long-term client goals and conducted consumer research to monitor progress• Developed lead generation campaigns for new customer acquisition• Created and presented client proposals, presentations and creative briefs• Proactively managed internal teams and outside vendors to ensure projects are on time and on budget -
Account ExecutiveThe Hacker Group May 2005 - Apr 2006Seattle, Wa, UsClients – Netflix, MSN Direct, Kaiser Permanente Mid-Atlantic, The Direct Marketing Association• Managed customer acquisition, B2B lead generation, retention and up-sell direct marketing programs • Developed market analysis reports for new business efforts• Worked with account manager to develop long-term client goals and monitor progress• Created and presented client proposals, presentations and creative briefs• Proactively managed internal teams and outside vendors to ensure projects are on time and on budget -
Account SupervisorMost Brand Development + Advertising May 2004 - May 2005Aliso Viejo, Ca, Us• Managed development and production of award winning multi-channel marketing campaigns including television, radio, print, direct mail, interactive media and collateral• Developed a website and new business materials for agency self-promotion -
Account ExecutiveRyan Partnership Jan 2004 - May 2004• Managed a customer retention program to drive incremental sales and build brand loyalty• Worked with vendors to enhance direct mail program by lowering production costs by 10%• Created and presented client proposals and presentations -
Account SupervisorRuss Reid Company Mar 2002 - May 2004Pasadena, California, Us• Managed award winning integrated direct marketing campaigns from conception to completion for both acquisition and retention programs that included direct mail, internet, radio, inbound telemarketing, television and print media• Worked with account manager to develop long-term client goals and monitor progress• Managed the execution of media plans, testing and results analysis• Created and presented client proposals and presentations• Proactively managed internal teams and outside vendors to ensure projects were on time and on budget -
Assistant Account ExecutiveO'Leary And Partners May 2001 - Mar 2002Newport Beach, Ca, Us• Assisted account executive in daily account management and administrative tasks• Assisted in the production of television, radio, internet, print, and outdoor advertising for national campaigns• Created client presentations and proposals• Proactively managed production deadlines, budgets, and billings -
Sr. Account CoordinatorRuss Reid Company Jun 2000 - May 2001Pasadena, California, Us• Developed a fundamental understanding of direct response marketing strategies for direct mail and internet campaigns• Assisted account executive in daily account management and administrative tasks• Managed scheduling of meetings, travel arrangements, and conference calls• Proactively managed production deadlines, budgets, and billings
Brian Tucker Skills
Direct Marketing
Integrated Marketing
Digital Marketing
Social Media Marketing
Marketing
Advertising
Marketing Communications
Social Media
Email Marketing
Digital Strategy
Lead Generation
Strategy
Marketing Strategy
Online Advertising
Fundraising
Sem
Account Management
Public Speaking
Online Marketing
Marketing Management
Strategic Planning
Facebook
Customer Acquisition
Direct Mail
Mobile Marketing
Multi Channel Marketing
Interactive Marketing
Product Management
Program Management
B2b
Display Advertising
Hubspot
Proposal Writing
Product Marketing
Marketing Research
Start Ups
Crm
Peer To Peer Fundraising
Cycling
Instagram
A/b Testing
Google Analytics
Event Marketing Strategy
Brian Tucker Education Details
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University Of California, RiversideMarketing
Frequently Asked Questions about Brian Tucker
What company does Brian Tucker work for?
Brian Tucker works for Rain Shadow Group
What is Brian Tucker's role at the current company?
Brian Tucker's current role is Principal.
What is Brian Tucker's email address?
Brian Tucker's email address is tu****@****usa.com
What is Brian Tucker's direct phone number?
Brian Tucker's direct phone number is +195121*****
What schools did Brian Tucker attend?
Brian Tucker attended University Of California, Riverside.
What are some of Brian Tucker's interests?
Brian Tucker has interest in Start Ups, Direct Marketing, Children, Skiing, Social Media, Civil Rights And Social Action, Education, Product Management, Digital Marketing, Poverty Alleviation.
What skills is Brian Tucker known for?
Brian Tucker has skills like Direct Marketing, Integrated Marketing, Digital Marketing, Social Media Marketing, Marketing, Advertising, Marketing Communications, Social Media, Email Marketing, Digital Strategy, Lead Generation, Strategy.
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