Brian Tucker Email & Phone Number

Seattle, WA, US

Monrovia, California, US

Monrovia, California, US

Warrendale, PA, US

Guelph, Ontario, CA

• Manage a team of up to 6 digital media buyers, writers, designers, developers, strategist and project managers
• Develop strategic KPI criteria for campaigns and develop systems of reporting to manage and measure those goals
• Develop both internal and client-facing systems for creative and data management
• Perform audits for client email programs, websites, and digital media strategies and provide recommendations for revenue or conversion optimization

Guelph, Ontario, CA

• Developed an event marketing strategy that resulted in a 300% increase in leads YOY
• Created a content and marketing strategy targeted towards new and existing clients
• Developed a system for identifying and qualifying new business prospects utilizing the Hubspot marketing platform

• Developed multi-channel marketing strategies that increased revenue up to 122% YOY
• Managed up to 65 multichannel campaigns per year consisting of web landing pages, email, video, search, display advertising, mobile, and direct mail
• Generated trusted consulting relationships and advised in areas such as offer development, program development, process improvement, and staff development
• Managed and collaborated with multifunctional project teams, including client partners and external vendors

Warrendale, PA, US

• Created an optimization plan via A/B testing for client transaction forms that resulted in a 11% increase in conversion
• Created agency-wide KPI reporting standards for digital media and email
• Strategic lead for agency website redesign and digital B2B marketing strategy

Federal Way, Washington, US

• Oversaw digital acquisition, retention, and up-sell programs consisting of search, display, marketing automation, social media, digital broadcast, email, web, and mobile
• Created a 5-year strategic growth plan with key milestones, objectives, and risks
• Developed a process for digital prospect acquisition which lowered acquisition costs by 45% and increased engagement by over 200%

London, GB

Oversaw customer acquisition efforts for Gift Catalog products and other various products using channels such as direct mail, catalog, SEM, email, mobile, SMS and other multi-channel integration strategies. I developed a process for digital prospect acquisition which dramatically lowered acquisition costs and decreased the point of first contact from 45.

Los Angeles, CA, US

• Managed the development of over 100 multichannel marketing campaigns per year consisting of direct mail, e-mail, search engine marketing, landing page optimization, public relations and social media
• Oversaw digital acquisition, retention, and up-sell programs consisting of search and display, marketing automation, social media, digital broadcast, email, web, and mobile
• Developed a five-year strategic growth plan with key milestones, objectives, and risks
• Developed a process for digital prospect acquisition which lowered acquisition costs by 45% and increased engagement by over 200%

London, GB

• Managed a multi-channel customercultivation program consisting of direct mail, email, catalog, social media and phone campaigns
• Created complex integrated testing strategies for cultivation and gift catalog campaigns
• Developed a Facebook social media community resulting in over 50,000 fans for the gift catalog “True Spirit of Christmas” campaign
• Consistently met or exceeded income performance goals while being at or under budget
• Developed a creative testing strategy for the 2009 gift catalog that resulted in a 17.2 I:C

New York, NY, US

• Client: Holland America Line
• Managed a domestic and international brand campaign consisting of print, radio and outdoor media
• Developed long-term client goals and conducted consumer research to monitor progress
• Developed lead generation campaigns for new customer acquisition
• Created and presented client proposals, presentations and creative briefs
• Proactively managed internal teams and outside vendors to ensure projects are on time and on budget

Seattle, WA, US

• Clients – Netflix, MSN Direct, Kaiser Permanente Mid-Atlantic, The Direct Marketing Association
• Managed customer acquisition, B2B lead generation, retention and up-sell direct marketing programs
• Developed market analysis reports for new business efforts
• Worked with account manager to develop long-term client goals and monitor progress
• Created and presented client proposals, presentations and creative briefs
• Proactively managed internal teams and outside vendors to ensure projects are on time and on budget

Aliso Viejo, CA, US

• Managed development and production of award winning multi-channel marketing campaigns including television, radio, print, direct mail, interactive media and collateral
• Developed a website and new business materials for agency self-promotion

• Managed a customer retention program to drive incremental sales and build brand loyalty
• Worked with vendors to enhance direct mail program by lowering production costs by 10%
• Created and presented client proposals and presentations

Pasadena, California, US

• Managed award winning integrated direct marketing campaigns from conception to completion for both acquisition and retention programs that included direct mail, internet, radio, inbound telemarketing, television and.
• Worked with account manager to develop long-term client goals and monitor progress
• Managed the execution of media plans, testing and results analysis
• Created and presented client proposals and presentations
• Proactively managed internal teams and outside vendors to ensure projects were on time and on budget

Newport Beach, CA, US

• Assisted account executive in daily account management and administrative tasks
• Assisted in the production of television, radio, internet, print, and outdoor advertising for national campaigns
• Created client presentations and proposals
• Proactively managed production deadlines, budgets, and billings

Pasadena, California, US

• Developed a fundamental understanding of direct response marketing strategies for direct mail and internet campaigns
• Assisted account executive in daily account management and administrative tasks
• Managed scheduling of meetings, travel arrangements, and conference calls
• Proactively managed production deadlines, budgets, and billings