•Conduct research and provide insight on account budget allocation and new account initiatives•Manage monthly campaign budgets ranging between $38k to $4,000,000+, perform keyword SQRs, conduct account audits, and manage tROAS and VBB bid strategies to optimize towards client quarterly cost, clicks, and CPC goals and to ensure account hygiene•Update Mid-Quarter and End-of-Quarter report data, summarize account performance, and provide recommendations on account optimization•Handle quarterly billing by breaking out account budgets by engine, updating budget regarding incremental and budget cuts received, and QAing and pushing placement costs to the company’s finance department•Generate new RSA and sitelink ad copies per client request to support sales initiatives and brand awareness, improving the Kingsford account CPC by -16.35% and CTR by +1.49%•Create process docs to help the team and client initiate and manage upcoming launch initiatives•Oversee our Paid Search Associates’ and offshore team’s work for quality assurance•Manage the internal status doc to help the team keep abreast of upcoming and current projects•Mentor new Paid Search Associates to familiarize them on their day-to-day responsibilities

•Manage monthly campaign budgets ranging between $100k to $5,000,000+, perform keyword SQRs, and manage tROAS and tCPA bid strategies to optimize towards our client’s monthly conversion goals and to scale volume•Assist in account restructures through generating ad copy, adding keywords to their respective ad groups and campaigns, and removing poor performing keywords•Generate insights and input performance metrics in recurring assumptions, auctions insights, and EOM projection reports to show the accounts’ progress towards meeting monthly goals and volume scaling•Ensure that the company’s client doesn’t run into Fair Lending Law compliance issues through adding suppression lists and generating ECW/Creative Renewals for ad copy the team recommends implementing, changing, or removing•Handle monthly billing through adding quarterly/yearly insertion orders for various Google and Bing Ads accounts and through pushing placement costs to the company’s finance department•Mentor new Paid Search Associates and develop onboarding material to familiarize them on their day-to-day responsibilities

•Created and deployed emails including planning, proofreading, and obtaining proper approvals for alumni-related emails•Revised and edited email copy and website content to make it more concise and appealing to the target audience•Provided tactical support to colleagues from different departments on alumni, donor, and volunteer platforms•Conducted weekly analysis to offer insight and discover areas of improvement regarding email performance, content engagement, and opportunities for future messages•Maintained the university’s alumni websites to ensure accuracy of pages and make regular edits to reflect latest details and information•Managed and organized email calendar and creation requests via Google Calendar•Created centralized Excel spreadsheets for team members to populate content that they would like to include on university websites and emails•Devised new banner image designs for different emails to emphasize their theme, message, and call to actions•Collaborated with vendors in producing creatives for the university’s social media accounts, emails, and websites•Wrote social media content for the university’s LinkedIn page posts

RLM Media is a modern, full service integrated marketing and communications agency. During my time as an intern, I worked on conducting analysis on bi-weekly reports to assess the performance of current paid ad campaigns. I also prepared PowerPoint slides for training purposes.

Tenant Advisory Group is a Chicago-based commercial real estate brokerage located in Chicago’s downtown area. During my time at the company, I served as the Web Development and Digital Marketing Specialist. My daily responsibilities included sending out daily flyers and creating company newsletters via ActiveCampaign, posting various content to maintain the company’s social media presence, creating visuals for social media posts via Canva, and updating the company’s website via WordPress. I was also responsible for developing marketing strategies to improve the company's social media and email marketing efforts. Through fulfilling my daily tasks and developing marketing strategies, I was able to increase the company's social media and email marketing engagement in addition to its sales volume.• Brought 10–11% interaction rate, 9–15% open rate, and 3% clicks to company newsletters and flyers• Increased Facebook reach by 13%, impressions by 49%, and custom button clicks by 140%• Improved the company’s website search engine optimization ranking on Google

I wrote an article regarding the Illinois village of Downers Grove. I wrote about the history of the village, what it has to offer for its residents, why it would be a great place to move to, and why MI-BOX would be a great service to use when moving.

ManScore is a tech startup aiming to use its own app to create the Ultimate Bucket List for men ages 19 and older. The Ultimate Bucket List is the system used for the ManScore app to add gamification to real life. The app uses an achievement engine, in which men gain points for trying an activity listed on the app's Bucket list, to encourage men to become more adventurous and become the best versions of themselves. As a bonus, men can engage in some friendly competition with their friends to see who can get the most points.•Wrote weekly articles about different types of activities men can try for ManScore's newsletter•Generated keywords for articles to increase SEO and grow user base

Lynn Hazan and Associates is an award-winning executive search and consulting firm with a specialty in Marketing and Communications. •Conducted research on online job boards and LinkedIn groups to post open job specs•Searched for and reached out, via email and LinkedIn messages, to potential candidates and referrals for open job positions•Evaluated potential candidates and referrals for open job positions•Posted open job specs on LinkedIn and Twitter daily•Added 4–7 candidates per day on candidate newsletter via Constant Contact•Created and presented a PowerPoint presentation regarding internship experience for the company’s LinkedIn page to increase engagement

•Arranged and shelved library items to ensure that they were placed in their correct order•Shelf-read items to ensure that they were not mislabeled nor damaged•Assisted patrons with concerns that they faced

Leg Appeal is a small fashion boutique specializing in the sales of imported, European leg apparel. During the time of the internship, my supervisor, the owner of Leg Appeal, wanted to implement a boyfriend discount campaign to attract more male customers to her boutique. My responsibilities included: •Conducted research on competitors’ websites and social media to implement discount programs targeting male consumers•Recorded data on Google Sheets that outlined the target audience breakdown, strategies for contacting and engaging with bloggers and media outlets, and marketing material ideas