Brian Woo Email & Phone Number

New York, Ny, Us

Burbank, Ca, Us

New York, Ny, Us

• Prospect and generate new sales opportunities through agencies and client directs while maintain and grow existing accounts o Lead the sales team in GroundTruth’s new product rollout of CTV/OTT, and was the top earner in CTV/OTT sales in Q1• Manage the sales process from beginning to end from planning, reporting, and final presentationo Create media plans based on client RFPs and work with different teams internally to ensure that plans were priced accordingly and suit the needs of the proposalo Work with Revenue Ops and the Account’s teams to ensure that campaigns delivered in full and that optimizations are made accordingly depending on performanceo Collaborate with Account Managers on campaign recap decks to showcase performance and provide future recommendations to ensure retention of the business• Constantly built a pipeline of leads by prospecting new business, networking with current clients, and managing internal leadso Use tools such as MediaRadar, SellerCrowd, and LinkedIn for market research on prospective leads for client outreach and maintain accurate forecasts and opportunity pipelines for management to have visibilityo Schedule meetings and pitch prospective clients daily from C-Suite level executives to Associates outlining GroundTruths capabilities, differentiators, and entire product suite through various means like zoom, phone, in person, and events

Los Angeles, Ca, Us

• Manage numerous campaigns across our fashion, footwear, and CPG’s lines of business with responsibilities including reporting and insight creation, media pacing, and collaborating with our Ad Ops and Social teams on optimizations to hit campaign KPIso Campaign budgets ranged from $10K - $1MM+ and spanned from two weeks to six months, incorporating a mix of programmatic, social, and branded contento Prepare media briefs for our social team and advise on how to best utilize budgets for each campaign o Provide reporting to clients on a weekly to biweekly basis with actionable insights and benchmarks to gauge success• Create, collaborate on, and present recap decks for campaigns using data from multiple sources to demonstrate Complex’s value proposition to advertisers o Leverage platforms like GCM, FB/TW/TikTok Ads Managers, and our DMP to collect campaign results and demographic data to put in our decks and present to our clientso Collaborate with Account Directors on recap decks to gauge the best structure, tone, and insights to effectively portray the value provided by Complex with the goal of retaining and upselling as much business as possible• Orchestrate brand studies with partners such as Kantar Milward Brown, Placed, and Upwave o Evaluate various research partners to identify the best fit for the given campaign parameters and goalso Coordinate the necessary assets to launch, compile and visualize, and present findings to our clients• Organize weekly status meetings with my Account Directors to review campaign updates and/or optimizationso Create weekly share docs that track every campaign’s delivery status along with any optimizations we make to ensure that campaigns will deliver in full and achieve KPIs• Conduct billing for all my campaigns and ensure that invoices match what was delivered per the IO

New York, Ny, Us

• Worked on the Peloton account across various lines of business, including US Bike, Canada Bike, and Tread; roles and responsibilities include planning, executing, and reporting on programmatic and site direct buys for the client• Developed quarterly media plans leveraging programmatic and site direct buys ranging from budgets of $500K to $1M, with varying goals of driving efficient sales or site traffic - Past recommendations have included programmatic targeting strategies such as lookalike audiences, behavioral segmenting, competitive conquesting, and intent level retargeting, leveraging primarily native and display ad units- Created and presented media plans to the client via PowerPoint for approval, fielding any questions they may have pertaining to the strategy• Advised and executed media strategies for the new product launch of the Tread in Q2 and saw exponential lift in both sales and site traffic with 400 sales at an efficient $22 cost per visit• Managed all programmatic and site direct activations across the Tread line of business and collaborated with media partners on optimizations to achieve optimal campaign performance- Utilized Prisma for billing, budget management, and creation of tags; delivered tags with creative assets to all partners and ensured campaigns launch as scheduled- Reported on results of each campaign and recommended actionable insights to the client, such as optimizing out of specific creatives or tactics- Conducted weekly budget pacing to ensure that all campaigns spend in full• Oversaw and mentored the Assistant Media Planner, teaching them processes such as trafficking and billing while also guiding them through the media landscape

London, Gb

• Advised clients such as PC Richard & Son, The North Face, Paul Fredrick, and Shoe Carnival on how best to allocate their media budget in the programmatic, social mobile, and connected TV spaces to drive the best ROI, brand awareness, and/or number of conversions• Managed and executed the trafficking process from start to finish and implemented tags to ensure a timely launch• Created and managed 100+ Facebook/Instagram campaigns in FB Business Manager with budgets ranging from $2K - $500K per campaign - Utilized tactics such as retargeting, CRM lists, lookalike audiences, and behavior targeting, and optimized campaigns to ensure we were achieving the correct KPI’s - Managed The North Face’s social campaigns during the holiday season and drove $28 million dollars in revenue• Planned and executed the RFP process, on behalf of our clients, to various programmatic media partners with budgets ranging from $25K to $1M and KPI’s such as drive to retail, online conversions, and brand awareness - Leveraged strategies like keyword targeting, geo-fencing, audience targeting, and whitelisting to target users with dynamic, static, or video ads - Executed and reported on PC Richard & Son’s $225K video programmatic campaign and served 60M impressions with a 75% video completion rate

Waltham, Ma, Us

• Wrote 50+ social media posts on Twitter, LinkedIn, and Facebook for more than 25 doctors to promote book sales, leading to $5K in revenue• Updated and documented 300+ Wolters Kluwer textbooks on Amazon and the official website, by reviewing prices and descriptions• Created and sent promotional emails to book contributors offering discounts on products which lead to $8K in sales, and analyzed the sales trends to see if results yielded positive or negative growth • Managed book orders for the international sales team by communicating with manufacturers then ensuring packages were sent to the proper locations• Collaborated with the digital media team to design website pages for newly released textbooks, which resulted in an easier to use interface and increase in sales

Chicago, Illinois, Us

• Conducted market research on Oncology programs at pharmaceutical companies including Sanofi Pasteur and Johnson and Johnson, using those findings to create a target market for Discovery USA to pitch• Managed the budget process for multiple departments ensuring departments did not work over capacity• Led daily meetings with the project management team about the status of various projects in the pipeline, then decided which projects to prioritize that day based off of the deadline and budget• Planned the Office Summer Party, overseeing a $10k budget, coordinating with the event venue to provide food and beverages for 60+ people, collaborating with vendors on a t-shirt design, and distributing swag during the event

• Performed background checks and provided contact information on potential political donors for senators to make cold calls leading to $2K in donations• Advised senators during cold calls by helping senators pace each call and helped them respond to different questions• Wrote five senator biographies for pasenatedems.com that helped voters become more acquainted with the senators• Reviewed media daily for coverage of senators, and sent media to my superior to decide political response

• Reviewed and analyzed the production budget for cost overrides and future purchases• Made phone calls to prop companies and people on set, and fulfilled assignments• Maintained a locked-down area during shoot• Tasked with making sure all equipment was properly set up and stored