Bria Parker Email & Phone Number

Greater Philadelphia Area

• Established an internal research function conducting primary and secondary market research across the savings plan industry leading to the decision to tailor content to the needs and interests of different customer.
• Created engaging presentations and reports including data visualization to communicate research discoveries to leaders.
• Collaborated with stakeholders to identify research needs and goals, initiate thought leadership projects and developed a system for measuring the results of marketing and sales campaigns.
• Leveraged multiple data collection methodologies such as online surveys, interviews, card sorting, and tree and usability tests.
• Executed a primary user experience research to identify opportunities and redesigned the site’s information architecture and user interface achieving corporate website engagement growth of 165% within a 6-month period.

Selinsgrove, PA

• Tabulate employee data on performance evaluations, affirmative action initiatives, insurance plan selections, into spreadsheets with Microsoft Excel
• Design departmental position organizational flow charts in Microsoft Visio
• Create promotional material for HR campus events, including benefits fairs, with Microsoft Publisher
• Prepare and maintain correspondence, reports, and forms
• Participated in search committee to recruit Manager of Diversity & Inclusion within the human resources office