Since starting Copy Craving in 2015, I've been finding the right words to help our clients achieve specific goals – whether that's more clients for their business, more hits on their website or just more people understanding their message.For any project, there are a whole lot of things we *could* write. So there needs to be a reason to choose some messages and phrases over others. That’s why research and copywriting strategies make a huge difference to the impact of your copy. Here are some ways we ensure your messages hit the mark:- We check out your competitors, to see what they’re doing right as well as where the gaps and opportunities are.- We comb through reviews, Facebook groups and testimonials of products or services in your niche, to see how your audience talks and what problems they’re wanting to solve.- We interview customers or clients to find out what’s important to them.- We use copywriting formulas to structure the messages and phrases. This removes the guesswork by using frameworks that have been proven effective.