Briana Russo Spangler Email & Phone Number

Bethlehem, Pennsylvania, United States

As a marketing specialist for Versalift East, I am passionate about creating and executing strategic marketing plans that drive business growth. With my extensive knowledge of market research, consumer behavior, and digital marketing, I develop effective campaigns that engage target audiences and increase brand awareness. I currently am managing social media accounts, email marketing campaigns, and content creation, as well as analyzing marketing metrics to optimize campaign performance. I apply new marketing techniques, and I thrive in fast-paced, collaborative work environments

Served as the marketing department’s internal point of contact to plan, guide, communicate, and execute all social media activities across the DLP business lines. Worked closely with all business heads to leverage DLP's CEO thought leadership rep orts, including, but not limited to, podcasts, reports, media appearances, case studies, products, new milestones, and achievements, facilitating quick and authentic message development in order to best support corporate branding and social selling re ports. Additionally, engaging with our audiences and partners, driving our Impact mission into all of our social media presences. Set up and trained for a project management system (Wrike) for the entire company alongside individual departments within the umbrella company. Helped drive top line & bottom line growth through lead generation, lead conversion, and the INBOUND method of marketing for DLP Realty and its related initiatives. Reported marketing results and analytics to business leaders with data-driven recommendations to improve the campaigns.

Allentown, Pennsylvania Area

Daily interactions with guests of all different kinds. Phenomenal ability to upsell products and anticipate customer needs or complaints. Strong multitasking and cash handling experience. First employee to receive a raise in ten years. Trusted with handling deposits, change orders, and drawer changes, alongside other managerial duties. Gradually moved up in training new associates.

Phoenix, Arizona Area

Managed team of people for various events of multiple sizes including; weddings, corporate parties, anniversaries, birthdays, etc. Point of contact and visual designer fluctuating from event to event. Led the food distribution and presentation of catered food. Acted as the social media & advertising individual in regard to the building and restaurant promotions.

Interdisciplinary Studies: Entertainment Technology And Digital Culture, Arts, Entertainment, And Media Management

Activities and Societies: Residence Hall Association

Interdisciplinary Studies: Entertainment Technology And Digital Culture, Arts, Entertainment, And Media Management