Commercial Leader with 16 years’ sales and distribution experience in emerging market, targeting low-income (BoP) and emerging middle-class (EMC) consumers.Welcome to my LinkedIn profile!For the past 16 years, I've been deeply passionate about Base of the Pyramid (BoP) strategies and last mile distribution. I firmly believe that BoP and EMC (Emerging Middle Class) present the greatest opportunities for multinational corporations. Currently, 70% of the world's population lives on less than $10 per day, encompassing the BoP, floating class, and low EMC segments.Throughout my career, I have been dedicated to improving access to essential services for underserved populations, with a focus on poverty alleviation, particularly in rural areas and informal settlementsHere's a glimpse of my areas of expertise:# Distribution mastery and team building for sales excellence.# Proficiency in Access to Energy, PAYGO, FMCGs, dairy sectors, fortified food projects.# Inclusive business strategies encompassing BoP, social entrepreneurship, rural marketing, and emerging market dynamics.My professional skills include:# Business development acumen spanning market intelligence, channel expansion, shopper marketing, route-to-market optimization, and street vendor engagement.# Proficient project management capabilities.My research interests revolve around:# Poverty alleviation, Access to Essential Services, Africa's socio-economic landscape, and fostering customer-centric solutions through design thinking methodologies.I excel in managing pilot and market tests, as well as orchestrating organized scale-ups.I have worked in multinational corporations as well as in startups.I have been an expatriate three times: three years in Bangladesh, five years in Nigeria, and now three and a half years in Madagascar. Additionally, I have traveled to multiple countries including Kenya, Tanzania, Ethiopia, Democratic Republic of the Congo, Republic of the Congo, Cameroon, Burkina Faso, Ivory Coast, Guinea Conakry, and SenegalI'm dedicated to driving impactful change and exploring innovative solutions in every endeavor I undertake. Feel free to reach out for collaboration opportunities, insightful discussions, or to exchange ideas!
-
Sales DirectorHeri Madagascar Nov 2020 - Jun 2024MadagascarHERi Madagascar empowers low-income households with life-enhancing products and innovative financing.I joined the company in 2020 as commercial director mainly to proceed to the national scale-up of the PAYGO solar home systems model after a successful pilot. -
Project Leader Fanprime - FanmilkDanone May 2019 - Jul 2020NigeriaThe FanMilk group is held by Danone and its mission is to improve health of as many people as possible by producing and offering high quality, nutritious, refreshing and enjoyable products building on an inclusive business model. FanMilk Nigeria distributes its products through its hundreds of agents and thousands of male vendors on bicycles or push carts. FanPrime is a breakthrough sustainable model to reach and impact health of women of low and middle income in Nigeria.FanPrime market test is co-funded by the Bill & Melinda Gates foundation and Danone.Responsibilities:- Co-Lead the overall project strategy and execution, together with FanMilk Nigeria Sales & Marketing Directors.- Co-design the new distribution channels with Project team and FanMilk regional team. And prepare toplines.- Prepare and iterate on business case with FM Finance team.- Follow-up with Procurement team for raw material order.- Select territory, brand name and artwork with FM Marketing team. And select touchpoints for A&P campaign.- Manage the project-level FMCG & stakeholders relationships respectively and escalate any risk early.- Ensure the project generates both financial and social impact , with potential for scale.- Drive implementation of the project - Every Day Great Execution (EDGE).- Manage project resources and report to FanMilk Nigeria Management Committee.- Ensure maximization of learning opportunities. -
Street Vendors / Street Food Vendors Channel Development Manager, Sales Department.Frieslandcampina Jun 2017 - May 2019NigeriaFrieslandCampina Wamco is an Operating Company of Royal FrieslandCampina and is the Nigerian dairy leader (350 mio euros).Street vendors and street food vendors play a significant role in the informal sector in Nigeria. They represent the main channel for food purchases for low and middle income population in urban areas and constitute a very effective sales network. It includes Mai Shayis (local tea shop), koko seller (pap seller), ambulant packaged food vendors. My current role is to develop those channels. I also work on the development of secondary towns / rural areas from time to time.Responsibilities:- Develop expertise and insights in the dynamics of Immediate Consumption & Immediate Purchase channels (ICIP) combining category, competitor, shopper, route to market, customer knowledge.- Lead, develop and execute insight led shopper marketing solution that change shoppers behaviors and drive sales through internal (NSMs, RSMs, ATBMs) and/or external partners (agencies) ensuring every day great execution.- Work in collaboration with the marketing teams and insure our shoppers are considered from the very beginning.- Ensure launch of relevant new product innovation through relevant channels.- Identify channel innovations and implement it.- Set and carefully manage budget whilst always evaluating the effectiveness to seek learnings that support continuous improvement and understanding the ROI.- Act as the voice of ICIP channels across our integrated commercial planning process.- Leadership Team member.- French lessons to 100+ employees.Results:+14mio euros incremental sales (2018)+3mio euros incremental sales (2017)Awards:February 2018: Best Channel Manager Award GT - MT - ATB in recognition of outstanding contribution to CDSM in channel development for overall commercial achievement in 2017.January 2019: TOP 3 finalist out of 163 submissions for the Global WIN-WIN Awards 2019. Winner in the category Commercially obsessed. -
Emerging Middle Class Project Leader, Marketing Department.Frieslandcampina Jul 2016 - May 2017Nigeria- Develop ways to better reach Emerging Middle Class and Bottom of the pyramid / low-income consumers.- Deck presentation to FrieslandCampina President Consumer Dairy.- Leadership Team member.
-
Business Development Manager - Access 2 Energy, Sub-Saharan Africa.Schneider Electric May 2011 - Jun 2016French Speaking AfricaIn the context of its CSR efforts, Schneider Electric develops, manufactures and markets rural electrification solutions aimed at people who lack access to energy.- Elaborate commercial strategy.- Elaborate Key Performance Indicators.- Manage three regional coordinators (Central, West and East Africa).- Map, assess and select potential distribution sales channels & set partnerships: microfinance institutions, entrepreneurs networks, gas stations, NGOs… - Identify tenders & call to projects (USAID, EU), influences key opinion leaders, prospects for project ambassadors.Technical support around 100 days/yearIntervention in: Ethiopia, Kenya, Tanzania, DR Congo, Congo, Cameroon, Burkina Faso, Ivory Coast, Guinea Conakry, Senegal.. -
Rural Business Development Manager, Sales Department, Grameen Danone Foods Ltd, Bangladesh.Danone Oct 2008 - Apr 2011BangladeshGrameen Danone Foods Ltd. (GDFL) is the first social business joint venture set between a multinational company & Muhammad Yunus who was awarded the Nobel Peace Prize for founding the Grameen Bank and pioneering the concepts of microcredit and microfinance.GDFL develops and produces yoghurts enriched with vitamins. One distribution leg is a system of door-to-door sales using saleswomen to reach villages.- Co-build the commercial strategy.- Developed and co-animate a team of 4 rural area sales managers, 40 sales managers and 800 door to door sellers from scratch.- Define key performance indicators for business & social impact.- Rationalize the distribution by defining the routes for the sales managers & implement Route-to-Market approach for rural.- Channel Innovation: slums of Dhaka.- Implement rural shopper marketing activities (5000 events/year in villages).- Participation to new products launch.Grameen Danone is a Certified B Corporation since November 2018.
-
Business Start-Up Advisor, Sustainable Development Department (Training).Schneider Electric Apr 2007 - Dec 2007Rueil Malmaison, France- Selection of projects. - Support and follow-up with 25 entrepreneurs(realize business plans, P&L)- Presentation of each project to the Schneider Committee (aid grants obtained: 350k€)Professional thesis: « from North to South, the opportunities in sustainable entrepreneurship»
-
Internal Risk Management Auditor, Finance Department (Training).Ingersoll Rand 2005 - 2006Lyon, France- Identification of Montabert risks. - Sarbanes-Oxley tests supervision and staffing of 13 auditors.- Recommendation of corrective actions. -
Président Junior Entreprise.Idrac Marketing Conseil (Imc) Oct 2002 - Sep 2004Région De Lyon , France
Brice Lewillie Education Details
-
Entrepreneuriat (M.S) -
Developpement Commercial
Frequently Asked Questions about Brice Lewillie
What is Brice Lewillie's role at the current company?
Brice Lewillie's current role is Expert in sales and distribution.
What schools did Brice Lewillie attend?
Brice Lewillie attended Emlyon Business School, Idrac Business School.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial