1. Leadership & Company Formation• Joined as the first employee, collaborating with co-founders to establish the company's vision and strategy prior to formal incorporation• Led end-to-end business operations from inception to scaling, driving company growth from first employee to 22-person team and achieving 50B KRW valuation2. Strategic Growth & Fundraising & Operation• Managed end-to-end fundraising processes, including creating investor decks, financial modeling, and overseeing financial & legal due diligence• Managed multiple successful funding rounds totaling 5.2B KRW, including investment from SoftBank Ventures Asia, 500 Global and notable angels, including YouTube co-founder Steven Chen (https://www.mk.co.kr/news/culture/11012712) • Executed strategic acqui-hire of AI & blockchain startup (https://www.mk.co.kr/news/business/11038425)• Built and led cross-functional teams across product, marketing, operations, and technology• Established comprehensive operational processes for artwork logistics, payment settlement, and fulfillment• Oversaw the setup and design of office and exhibition spaces, including interior design for combined exhibition, storage, and cafe facilities• Maintained regular communication with advisors, including prominent figures, providing updates and integrating feedback in product development, business, and creative design• Recruited and managed teams across operation, marketing, PR, general affairs, and product management• Structured art fund for art investments and secured an MOU with Korea Investment & Securities

1. Product Strategy & Development• Drove 10% increase in Average Revenue Per Paying User (ARPPU) through data-driven A/B testing and user behavior analysis• Created user flows, product features, and engineering specifications based on extensive market research and user feedback• Collaborated with cross-functional teams to define product requirements and prioritize feature development• Managed cross-functional stakeholder relationships to deliver product improvements and feature launches2. New Service Launch (Audiobook)• Conducted competitive analysis and researched user experience on a new service to be launched• Developed financial models comparing different business scenarios, defining key success metrics for new product launches

1. Strategic Investments & Acqui-Hires• Assisted in acquiring a startup with a deal size of 30B KRW to onboard software engineers for new vehicle E/E architecture development• Participated in integration processes within the Integration Management Office (IMO)2. Financial Analysis & Portfolio Management • Conducted financial analysis of MOCEAN, Hyundai’s mobility subsidiary, and built valuation template for investor pitch deck• Invested in hydrogen and battery technology startups to support electrification initiatives• Analyzed Hyundai's VC fund subscriptions in Europe, including portfolio analysis, IRR calculations, and capital call reporting• Evaluated and invested in hygiene technologies as part of OEM's COVID-19 response strategy

1. Merger and Acquisition (M&A) consulting project (Jan - Mar '20)• Conducted an internal valuation of one of the LG's subsidiaries for a potential M&A deal.• Prepared a carve-out financial model with multiple sales channels and production facilities.• Prepared investment memorandum in liaison with an investment banking counterpart.2. Electric vehicle (EV) & home energy-based business strategy development (Aug - Dec '19)• Prepared bidding presentation which included a project execution plan, overall energy market analysis, value chain analysis.• Calculated TAM-SAM of products including EV, EV Charger, Behind-The-Meter (BTM) PV, ESS, and energy service markets.• Led and executed expert interviews to benchmark business models of global firms and local key players.• Arranged and led local workshops to review the project business model and tapped potential partners in the target countries (DE, UK).• Developed scenarios for financial feasibility analysis and assisted in designing a proof-of-concept (PoC) project.• Won the best project of the year award with the team.3. LG corporate-wide benchmarking project (Jun - Aug '19)• Conducted a global benchmarking analysis of LG CNS, one of the LG subsidiaries through business model comparison and people-process-technology analysis of the target companies to report to the C-level executives of LG group.

• Conducted analysis on cryptocurrency and blockchain market trends as member of Blockchain Innovation Team• Developed technical assessments and market research reports for emerging blockchain technologies• Collaborated with cross-functional teams to evaluate blockchain implementation opportunities