Bridget Busemeyer Email & Phone Number

Sharonville, OH

Cincinnati Area

• Strategic Brand Development of Licensed Portfolio, generating over $15 Million, 26% of total revenue.
• Plan, Direct, Coordinate and Develop over 100 products annually, with a budget of $250,000 for over 60 Licensed Properties including Hasbro, Universal Studios, Sesame Workshop, Warner Bros. and Sanrio.
• Led Custom Licensed Product Programs for Walmart, Sam’s Club, Kroger and Publix.
• Provided research and analysis, product development, preliminary samples and presentations for bi-monthly buyer reviews.
• Initiate, Track and Develop projects from Concepts to Production with Domestic and Import Vendors while managing timelines, costs and maximizing efficiencies.
• Manage internal team of 8 people to plan, design, develop product, review pricing, contracts and terms, and presentation pieces for order placement and invoicing.

Cincinnati Area

• Development of product for over 74 licensed properties, resulting in over 100 products launched annually.
• Execute Product and Promotional Marketing programs for Walmart, Sam’s Club and Kroger accounts to establish a Sesaonal Licensed products portfolio and build incremental sales 8-12% annually.
• Initiate Product Portfolio, Scheduling, Cost Analysis and Vendor Communication for the launch of over 90 products per year.
• Communicate product deliverables with Internal Quality Assurance, Marketing and Purchasing Teams.
• Supervise designers on the development of the license property programs.
• Assist the Marketing Team to create Licensed Product Launches and Programs for key customers.

Cincinnati Area

• Supervise a team of 5 to research trends, analyze data and define new product launches for all product categories (Licensed, Seasonal and Everyday).
• Manage Development and Execution of product lines from concept to production, in addition coordinated the product launches with Marketing, Sales and Customer Service Teams.
• Annually developed approximately 75 licensed and 150 non-licensed products with Domestic and International Suppliers.
• Provide trend research, data analysis and product designs exclusively for key accounts including Walmart and Sam’s Club.

Cincinnati Area

• Supervise 3 team members to execute successful Product and Marketing launches.
• Lead Annual Product Catalog team including coordinating product lines, photography, proofreading, printing and distribution featuring over 7,000 SKU’s.
• Lead Project management, budget and timelines for Internal and external design teams to provide consistent brand message on product, packaging and collateral material.
• Advise Sales and Customer Service on product features and benefits of all new product launches.
• Oversaw that all licensed properties were reviewed with licensors for approval prior to product launches.
• Proofread all Marketing Sales materials, brochures, and newsletters prior to print distribution.

Cincinnati Area

• Responsible for Product Line lists, production schedules, proofreading and distribution of the Annual Product Catalog featuring over 6,000 SKUs.
• Develop Marketing Materials and Direct Mailings to Customers advising of new everyday and seasonal product offerings.
• Manage the Product approvals for nearly 50 licensed properties.

Cincinnati Area

• Coordinated programs for 35 independent sale representatives nationwide.
• Assist in design, copy and layout of Bi-Annual catalog.
• Administer direct mailings of company’s three divisions.
• Implement sales programs for sales representatives and retail stores. In addition, purchased and distributed all promotional items.