At Bonafide®, we’re on a mission to provide women with naturally powerful remedies for the natural symptoms that occur throughout their lives – from PMS to menopause and everything else along the way. Backed by experts with over 50 years of experience in medical drug discovery, clinical research, and patient advocacy, we create non-prescription and non-hormonal solutions that treat women’s health issues, using ingredients from nature as often as we can to maximize effectiveness and relief. The ingredients in every Bonafide product are the result of thorough research, development, and clinical trials—and most importantly, are scientifically validated.• Coordinated digital launch of new master brand Bonafide, including consumer website and e-commerceplatform, all internal and consumer-facing updates for products, fulfillment, and customer outreach• Managed digital direct to consumer (DTC) launch of Bonafide’s newest product, working with design and branding agencies and development team to create, optimize, and implement new product under Bonafide• Strategized and implemented rebranded email customer relationship management (ECRM) to test and optimize open, click-through, conversion, and subscription customer retention rates• Responsible for consumer website and Amazon optimizations, including new product launches, content optimizations, conversion rate optimizations (CRO), search engine optimizations (SEO) and testing agenda• Supervised $5MM marketing budget, including reallocations and monthly review with senior management

• Orchestrated migration of three DTC products from two e-commerce platforms with two fulfillment partners onto one new mobile responsive online store with one dedicated fulfillment partner; shifted 20M legacy customers to enable streamlined future releases under one master brand• Executed e-commerce launch of newest DTC product in addition to leading Amazon launch for three DTC products to introduce an untapped channel for sales by implementing Amazon best practices• Responsible for website and e-commerce platform integrations, and implementing CRO and SEO initiatives

• Business lead for paid search and paid social advertising, CRO and SEO initiatives• Analyzed paid search and social campaigns to adjust target thresholds, optimize toward awareness and sales conversions, and explore new channels of paid media• Implemented CRO testing on ecommerce platform to consistently enhance user experience understanding and augment sales conversions

• Project manager for the newly formed Science of Marketing team, and participated in initiatives including journey mapping, net promoter score, qualitative/quantitative research, and business reviews• Worked with Sponsorship and Promotion team to establish a global, multi-channel activation plan for the launch of the upcoming Peanuts Movie by collaborating with MetLife country managers, regional marketing teams, and 20th Century Fox media teams

• Responsible for digital marketing research and competitive intelligence projects for health care and pharmaceutical industry clients• Identified patterns across various pharmaceutical websites and mobile apps to determine digital marketing best practices for communicating with consumers• Analyzed digital design and integration of business to business service portals within top US pharmaceutical company websites