Bridget has nearly 20 years of CPG experience in all aspects of consumer insights, as well as in end-to-end product development for personal care brands. With extensive knowledge of both quantitative research (e.g., concept evaluation, brand positioning, A&Us, Brand Health Tracking, packaging/shelf research, etc.) and qualitative research (e.g., focus groups, 1:1 interviews, shop-alongs, etc.), she possesses a deep understanding of consumer motivations and behaviors. A trusted thought partner to leadership and executives, she has been able to inform and influence brand/marketing partners on strategy, new product innovation, and brand communication/messaging. A team player, she enjoys collaborating with cross-functional team members and thrives in taking a hands-on approach to research. Passionate about solving problems through identifying new ways of thinking, bringing others into the process, and experimenting with innovative approaches.