I am currently specializing in the early education and travel industries and working with Creative, Marketing, IT, and HR teams to create multi-channel B2C campaigns to generate leads, improve spend efficiency, and drive sales. I lead process improvements and campaign execution, and advise my clients on best methodologies to achieve their goals based on their company data.

Bright Horizons is a global provider of early education and childcare, back-up care, and workplace education services with $2.4B in revenue and is ranked as the 2nd largest provider of early education in the United States. In my final role with the company, I collaborated with the Executive Marketing team to identify professional development needs, and leveraged SMEs and third-party trainers to provide on-site training during marketing summits. Key Contributions: 🎯 Developed and implemented new onboarding program for new-hire marketing professionals, and earned 95% satisfaction score within first 6 months of introduction. 🎯 Partnered with Learning & Development and third-party agencies to curate monthly self-paced trainings specific to department needs, and increased opt-ins by nearly 100% over prior year.🎯 Orchestrated events for 160-member team, including hybrid marketing summits, lunch & learns, and virtual team meetings, and garnered 92% “highly satisfied” score from participants.🎯 Developed benchmarks for marketing summit participation, and improved response rate and overall perception of events from 70% to 93% within first year.🎯 Attained 91% open rate on new department newsletter that promotes training content and provides team updates.

During this time frame, I led a team of 8 Regional Field Marketing Managers in aligning marketing initiatives and boosting campaign execution efficiency. Key Contributions:🎯 Led global field marketing initiatives across multiple regions, which boosted brand awareness by 40% and increased lead generation by 25% in < 12 months. 🎯 Implemented advanced analytics and reporting systems to provide actionable insights that improved lead quality by 50% and reduced cost per acquisition by 30%. 🎯 Designed and rolled out KPI-tracking dashboards, which resulted in 15% increase in marketing effectiveness and 25% improvement in resource allocation. 🎯 Boosted B2B and B2C event attendance by 35% and client satisfaction by 30% by leveraging analytics to optimize timing and content of events.🎯 Honored out of 23,000 employees with elite “2020 Mary Ann Tocio Leadership Achievement Award” for driving 40% improvement in team performance. 🎯 Recognized with “2018 Growing People Award” for consistently surpassing employee engagement scores and demonstrating team leadership excellence.

In my first role with Bright Horizons, I developed and executed targeted marketing initiatives across multiple channels, aimed at boosting lead generation and registration rates.Key Contributions:🎯 Built and cultivated key industry relationships, which boosted brand recognition by 30% and grew affiliate program participation by 25%.🎯 Led planning and execution of high-impact B2B and B2C events, and delivered 30% increase in employee activations and 25% growth in community registrations.🎯 Drove comprehensive market research initiatives and leveraged Salesforce CRM to inform data-driven marketing strategies and optimize campaign effectiveness.🎯 Recognized with “2014 Rising Star Award” for demonstrating exceptional strategic leadership skills and exceeding goals.🎯 Honored as “Community Champion” for leading successful volunteer programs and increasing employee involvement.

KinderCare Learning Centers is one of the largest providers of early education in the United States. In 2005, I was promoted to lead the Field Marketing team in driving successful enrollment campaigns and delivering significant expansion in market reach and brand awareness. Key Contributions:🎯 Surpassed enrollment growth targets by 15% in key markets, and fostered strategic partnerships with agency teams to elevate brand presence through impactful campaign assets and multi-channel marketing initiatives. 🎯 Developed and executed pre-launch marketing plans for new centers that delivered 35% increase in day-one enrollment compared to previous openings. 🎯 Created and implemented efficiency-focused marketing strategies that drove 30% increase in new center profitability within first quarter. 🎯 Introduced new robust CRM system that boosted lead conversion rates by 40% and enabled more targeted strategies. 🎯 Conceptualized and launched customer loyalty program that generated 30% increase in repeat business. 🎯 Initiated and implemented new cutting-edge training curriculum that led to 20% increase in customer retention.

Yoshida Foods International is a group of diverse companies encompassing real estate, property management, and restaurants. In this early-career role, I led a team of Promotion Account Managers for Costco, Sam's Club, and BJ's Wholesale Clubs in promotions, in-store sampling, and demonstrator training to drive sales revenue across the club division. I worked closing with Creative and Marketing teams to develop compelling campaigns.