Bridget Johnson Email & Phone Number

Durham, North Carolina, Us

Monroe, Ohio, Us

Led global marketing function for rapidly expanding cold-chain solution portfolio comprising active bulk air cargo, passive bulk air cargo, parcel, and cell & gene thermal protection solutions.

Morrisville, Nc, Us

Led development of new global marketing strategy and expanded organization to drive rapid commercial growth.• Designed new Marketing organizational structure and hired new talent across Portfolio and Product Marketing, Demand Generation and Reputation Management. • Developed and launched comprehensive company rebrand, including new positioning, messaging, creative platform, company logo and tagline, to more effectively communicate value proposition and leadership position in metabolomics market. • Completely redesigned and rebuilt Metabolon.com to improve user experience and engagement with intuitive and contextual navigation.

Waltham, Ma, Us

Led global Brand Strategy, Demand Generation and Marketing Communication for Patheon, a $2 billion Contract Development and Manufacturing Organization (CDMO) acquired by Thermo Fisher Scientific in August 2017. Managed high-performing cross-functional team that delivered significant increases in brand awareness, client engagement and Marketing Sourced Revenue through integrated multi-channel marketing programs comprising digital, social, video, paid and earned media, scientific education, and live client events. Led development and launch of integrated global brand strategy and execution of comprehensive creative platform for newly created Pharma Services business.Delivered increased Return on Marketing Investment across multiple measures from 2015-2018, including:• More than 700% growth in Marketing Sourced Opportunities• Marketing Sourced contribution to total Commercial pipeline increase from 2% to 15% • 509% improvement in yield per $1 Marketing spend

Princeton, New Jersey, Us

Led transformation of Marketing Strategy and Demand Generation execution for global Early Drug Development business. Drove 26% market share increase in less than 3 years by:• Initiating first-ever Toxicology pricing analysis and implementing market-based pricing to increase competitiveness while maintaining margins;• Revamping client communication materials and sales training strategy to deliver a more engaging and differentiated sales experience; and• Re-framing RFP bid-defense approach to focus presentation messaging on specific client needs tied to relevant solutions, and infusing story-telling to strengthen emotional impact and memorability.

Deerfield, Illinois, Us

Led marketing strategy for global hemodialysis (HD) business, comprising HD machines, dialyzers, solutions and ancillaries. Delivered successful new product launch by leading cross-functional and cross-regional project teams and developing and executing comprehensive global positioning and branding strategy.

Deerfield, Illinois, Us

Led New Product Development portfolio strategy for global Dialysis Solutions business. Collaborated with R&D on development of unique global dialysis solution platform that earned the team Corporate Technical Award for “Outstanding Innovation.” Developed and executed multi-faceted Life Cycle Management strategy to maintain dominant market share of Division’s premiere and high-margin specialty solution against threat of generic entrant.

Deerfield, Illinois, Us

Led Global and US branding strategy and promotional collateral development. Helped reverse three years of revenue decline by creating and implementing Specialty Therapies Framework to drive consistent execution of integrated marketing strategy across 120 countries. In first year after implementation Division achieved 103% of sales goal and a nearly 7% increase in total patients. Named "Medical Marketer of the Year" by Medical Marketing Association.

Deerfield, Illinois, Us

Deerfield, Illinois, Us

Deerfield, Illinois, Us

Mba, General Management

Future Business Leaders Forum

Bachelor'S Degree, Journalism