Bridget Kramer Email and Phone Number

- Manage the model year change over of the Grand Cherokee website to ensure all assets and descriptions are correct and will be positioned to appeal to new and existing customers- Collaborate cross-functionally to develop new buzz models aimed at maintaining sales momentum by providing inputs to support the business case- Train incoming ABMs on brand reports, resulting in a shorter learning curve for new employees- Support the Brand Manager with all reporting needs including share data, payment files, demand tracking, incentive tracking, online advertising tracking, media spend data, take rate data, and production mix.- Improved trackers for incentives and demand that are used weekly to assess the competitive landscape and monitor demand metrics, resulting in more accurate and understandable data

- Analyzed daily sales metrics to report the current state of the business and projections for the month to upper management, which allowed for anticipatory action to improve sales- Connected cross functional teams to develop a 360-degree marketing plan for new buzz models that will be used to develop marketing actions for a larger upcoming vehicle launch- Created informational materials to educate nationwide 2000+ dealer network about upcoming products, which resulted in a more effective, knowledgeable field team- Recommended a reduction in lease subvention by targeting key markets based on national averages and competitor data that could ultimately reduce spend by 15%- Proposed a key messaging tactic for an upcoming vehicle launch based on analysis of competitor marketing which resulted in a pivot in the marketing plan to address a white space

• Researched, identified, and implemented efficient, cost minimizing methods of doing business that maintained the quality of our product, resulting in a 13% increase in profits in 3 years• Increased our advertising reach by 40% by designing and implementing social media campaigns that offered an incentive for sharing and interacting with our content• Grossed $100k in catering revenue over two years by planning for customer needs, analyzing the price of our current menu offerings, and optimizing them for catering• Designed 10+ print and online advertisements by exercising my graphic design skills to build brand awareness across 100k+ potential customers• Utilized my IT knowledge to install a new POS system and trained employees on its use, resulting in shorter ticket times, increased sales data, and higher regulation of discounts

• Designed a full customer experience by meeting with 50+ clients in order to understand their needs, plan their menus, organize their timelines, and manage staff, earning $30k in revenue• Organized our participation in several charity events by donating and serving food to up to 1000 people, increasing our brand recognition in the community

• Managed all advertising for 9 rental properties in local publications, social media, and the company website, leasing 100% of the properties for the school year• Presented the key benefits and features of our properties to potential renters and served as a liaison for current renters to communicate with the realtor, allowing for an expedited leasing season