- Conduct a thorough analysis of campaign performance, deliver comprehensive reports to stakeholders, and provide strategic recommendations for further campaign optimization.- Collaborate closely with the Director of Retention Marketing to develop and implement a cohesive, integrated marketing strategy.- Formulate and implement strategic advertising plans aligned with company objectives to drive business growth effectively.- Execute complex multi-channel campaigns encompassing various marketing channels to maximize reach and impact.- Facilitate seamless collaboration and communication between sales and marketing teams to ensure unified efforts on marketing campaigns.- Identify key clients for case studies and testimonials, playing a pivotal role in shaping the brand’s reputation and client experience.- Spearhead educational and engagement initiatives to foster client retention and loyalty.- Collaborate with the creative team to maintain consistent branding and messaging across all marketing efforts.- Demonstrate exceptional attention to detail and organizational abilities in all tasks.- Serve as a dedicated member of the Diversity, Equity, and Inclusion (DE&I) team.- Develop comprehensive cross-sell and upsell marketing campaigns to enhance customer loyalty and retention.- Lead the development of creative briefs outlining campaign strategies, ensuring clear communication of objectives, and maintaining high-quality standards.+Awarded the Golden F for going above and beyond and delivering at the very highest level.+Voted into the Values Hall of Fame.

-Collaborated with the VP of Marketing to establish a targeted acquisition plan.-Developed SEO strategies for internal marketing and nonprofit and small business clients.-Formalized and implemented Firespring's social media strategy.-Organized a content marketing strategy to provide education that translates to sales.-Oversaw webinar strategy and development.

-Conducted research to analyze consumer behavior, market trends and the competitive landscape.-Executed email marketing projects for acquisition and retention goals using Pardot.-Project managed internal marketing campaigns to ensure they were completed on time.-Secured influencers for webinars and blog exchanges to increase visibility.-Served as the main point of contact between internal marketing and creative teams, ensuring effective communication and a deep understanding of needs. -Wrote blog articles for internal thought leaders.

-Attained proficiency in Salesforce and Pardot.-Coordinated client onboarding packages and other marketing materials.-Demonstrated a thorough understanding of our SaaS content management system.-Evaluated and visualized data to assist leaders in informed decision making.-Managed database and lists.+Awarded the Golden F for going above and beyond and delivering at the very highest level.

-Researched demographics, psychographics and media habits using MRI+ and PRIZM.-Created a target audience profile based on research insights.-Recommended paid, owned and experiential media tactics according to the target audience.-Developed a media schedule and budget breakout.-Collaborated with a team of 15 classmates, who won second place in competition.*ADPR 489: Advertising Campaigns Course

-Established an analytical social media measurement system using Google Data Studio.-Updated and maintained CHE’s website using Firespring's content management system.-Strategically planned a social media calendar filled with engaging and relevant posts.-Wrote, created and sent newsletters using Constant Contact.-Assisted with the execution of CHE’s annual meeting, which attracted over 300 people.

-Wrote creative, concise and engaging radio copy for more than 30 local businesses.-Researched clients in order to deliver the best promotions for their desired goals.-Voiced commercials that were broadcasted on six local radio stations.-Produced radio advertisements using Adobe Audition.-Collaborated with copywriters, broadcasters and salespeople.

-Welcomed all guests with a friendly smile and positive attitude.-Provided customers with seating arrangements and menus in a timely manner.-Held responsibility for the cash register and collecting customer payments.-Managed cash drawers.-Filled out monetary deposits and safely delivered them to the bank.