Bridget Lyons Email & Phone Number

United States

United States

New York, United States

• Tattle is a comprehensive SaaS Customer Experience Improvement (CXI) platform designed for the hospitality industry, empowering restaurants to gather and analyze actionable data to enhance operational performance.
• Developed multiple AI features, including AI Coach, AI Responses, and AI Personalities, for various functionalities across the Tattle platform.
• Developed an accessible design system that transformed an inconsistent product into a cohesiveexperience, enhancing productivity, creating efficiencies, and driving a more than 30% improvementin our go-to-market.
• Increased ARR by $4 million in the first year by implementing a new workflow that empoweredrestaurants with valuable insights to optimize their menus, while also enhancing Tattle’s sales funnel.
• Generated $324,456 in upsell revenue in a single month by launching the Online Reviews feature,providing a more comprehensive view of review data.

PA, NJ And NYC

• Studio b Creative is my freelance design studio, where I collaborate with consultancies, product companies, small businesses, and start-ups to craft multi-disciplinary experiences that not only engage users but also.
• Designed new features for Certemy, a compliance, licensing, and certification SaaS application,to expand its offerings and better meet user needs.
• Redesigned an immigration Web app for WES that transforms a daunting and overwhelmingexperience into a simple and user-friendly one.
• Contributed to securing second-round funding for Stockist, an eCommerce startup by designingtheir native app, marketing website, and new brand.
• Provided ongoing UX, branding, and marketing services for several boutique agencies in thePhiladelphia and New York areas.Some companies I've worked for...- WES World Education Services- Evidera, PPD- TechnoServe.

Atlanta, Georgia, United States

• Big Nerd Ranch is a product consultancy that focuses on creating digital experiences through embedded expertise and project-based work.
• Conducted a usability audit of Chick-Fil-A’s eLearning platform to ensure accessibility and usability,overcoming internal biases to make the right decisions, which led to a more than 50% increase inadoption rates.
• Co-led a discovery project for Cricket Wireless that pivoted from Product Transformation toExperience Transformation, identifying key opportunities to reduce friction and empower advocatesto better serve customers.
• Led multiple DesignOps projects, including standardizing case studies, defining UX discoveryprocesses, and creating a more effective scoping framework, all aimed at driving and increasing sales.

Holmdel, New Jersey, United States

• Rebranded and redesigned the etherFAX marketing website, resulting in a 64% increase in traffic,a 61% rise in sessions, and a 65% improvement in session duration.
• Developed a content strategy that clearly differentiated etherFAX’s product offerings, empoweringthe Marketing and Sales teams to better communicate value.
• Designed a range of marketing materials, including trade show booths, storyboards for videos,and social advertisements.

Holmdel, New Jersey, United States

New York, New York, United States

• Lightmatter creates custom, integrated product solutions that enable clients to overcome design, technical, and infrastructural challenges.
• Created a design system for Visual Lease, a lease management SaaS solution that improvedtheir go-to-market strategy by over 50% and boosted customer satisfaction scores.
• Redesigned a global e-commerce website for Mini-Circuits, an engineering hardware company.To boost online sales, improve order visibility, and develop an intelligent, modular contentmanagement system.
• Redesigned the group members’ profile feature for Meetup, a popular community events Web appto make profile data more engaging and easier to navigate.

New York, New York, United States

Holmdel, NJ

• Applied UX methodologies to develop a streamlined and repeatable design process centeredon design systems, successfully uniting a divided design and research team.
• Developed and evangelized the Design teams vision within the larger organization.
• Introduced several lean and standardized UX methodologies to enhance productivityand foster better collaboration.

Holmdel, NJ

• Workwave Agency is a division within the Workwave suite, offering full-service design services to meet the diverse needs of core Workwave SaaS clients.
• Redesigned a K-9 Resorts, a national dog boarding franchise’s brand and strategic approach forconsumer marketing campaigns, leading to a 65% increase in lead generation and a 3% improvementin conversion rates.
• Conducted market research, developed a creative strategy, and designed a complex franchisemarketing website for Poop 911, to enhance SEO rankings, raise awareness of the service category,and boost lead and conversion.

• Workwave is a software company offering a suite of products designed for the field service industry,empowering businesses to enhance workforce efficiency, boost profitability, and drive growth.
• Redesigned the field mobile platforms for iOS and Android, resulting in a 155% increasein device usage.
• Conceived, developed, and championed a company-wide UX educational program called UCDI(User Centered Design Initiative).
• Designed a lead generation mobile app, strategically integrated with the existing suite ofWorkWave products, specifically to generate and convert leads in the field.

Jersey City, NJ

New York, New York

Greater New York City Area

Philadelphia, PA

King Of Prussia, PA

Franklin Center, PA

Advertising Design

Education record