Bridget Fitzpatrick Email & Phone Number

Coraopolis, PA, US

Coraopolis, PA, US

Coraopolis, PA, US

• Leader of data science within the marketing and pricing spaces, combining the skills of a senior data scientist with those of a product manager.
• Oversaw the development of personalization models such as CLV, propensity to churn, and product category recommender systems.
• Consulted on Google Search bid metric, driving +30% omni ROAS.
• Improved promotion forecasting error using multilevel regression models and time series features derived from Prophet models.
• Insourced vendor’s promotion forecasting system and placed into production using Docker, Kubeflow, and Python/Bash scripting.

Coraopolis, PA, US

• First data scientist to integrate with marketing teams and demonstrate the value that data science can bring to marketing initiatives.
• Developed a customer-level propensity to purchase model and placed into production using an automated Kubeflow pipeline.
• Identified 5 customer segments where lower email cadence resulted in 20-30% lower unsubscriptions with no significant revenue impact.
• Improved expected marketing ROI by 6% using a JuMP.jl convex optimization framework over modeled spend vs profit curves.
• Acted as the primary data engineer in the creation of a customer-level feature store for use in all future personalization models.

Coraopolis, PA, US

• Big data analyst with experience in advanced analytics and A/B testing.
• Worked extensively with clickstream and marketing data in GCP’s BigQuery, frequently on the scale of millions of rows.
• Performed causal impact and sensitivity analyses in R.
• Consulted on A/B test design and analyzed test results using a combination of R, Adobe Analytics, and Adobe Target.
• Presented eComm business results and projections, with a focus on customer acquisition and retention strategies.
• Conducted clickstream data training sessions with client teams and statistics training sessions with the analytics team.

Coraopolis, PA, US

• Performed analyses that combined clickstream, survey, and in-store data with market research and recommendations.
• Coded market basket analyses using SQL.
• Collaborated with business teams on data needs within Adobe.
• Developed a customer identification process diagram that was used as a reference for API, vendor, and Adobe Audience Manager integrations.
• Performed QA and pre/post analyses for three webstores as they transitioned code frameworks.
• Held regular touch bases with and answered ad hoc questions for client teams.

Pittsburgh, PA, US

• Researched market entry strategies within the oil & gas industry.
• Identified and conducted market research with 2,000 large anchor customers.
• Presented on strategic opportunities to senior executives.
• Made extensive use of Excel, SharePoint, and Oracle software to organize and interpret data.

• Served as a subject matter expert in economics and statistics
• Taught software skills in Excel (pivot tables, vlookups, hlookups, formulas) and Stata/Gauss (troubleshooting error messages, programming functions and syntax, efficient coding methods)
• Provided counseling on project proposals and drafts of papers

Harrisburg, PA, US

• Developed methodology and collected data to answer research questions
• Conducted research using policy papers and journal articles
• Performed statistical and regression analysis in Gauss
• Wrote reports detailing conclusions of the models and making public policy recommendations

Pittsburgh, PA, US

• Assisted in event planning by managing invite list and informational material
• Prepared pamphlets and folders for conferences and events
• Maintained departmental filing system of student information
• Interfaced with staff and outside parties by phone and in person to provide information and make appointments

Pittsburgh, PA, US

• Coordinated with clients to identify research questions and available data
• Acted as liaison between students and Dr. Phelps, scheduling data collection sessions, fielding questions, and ensuring HIPAA compliance
• Reviewed completed work for accuracy and conformance to statistical standards

Master Of Arts (M.A.), Economics

Bachelor Of Business Administration (B.B.A.), Economics