Bridget Mckeon Email & Phone Number

Australia

Australia

Sydney Area, Australia

• Partner with multiple agencies to drive creative development.
• Own the end to end campaign process, from strategy development, through to ARB & socialisation of concept to execution and launch.
• Creation of landing pages, vanity URLs / applications and URL management.
• Drive the internal acquisition email strategy and Dotcom site management.
• Partner with international teams to both develop innovative market specific solutions as well as leverage best practice across markets.
• Provide detailed results and key findings on campaigns to drive future strategy.

London, United Kingdom

• Developed and implemented strategies across 10 brands, including Plasticine.
• Worked with product development team on developing new products and adapting third party products for the UK market, including bringing products to life from concept.
• Sourced and maintained all product information on all company reports including product budgets. Reported back to senior management teams.
• Responsible for the forward planning and management of range strategies, including timing for launch and range rationalisation.
• Developed sales presentation material for the sales team, and assisted in the presentations to retail partners including Tesco, Sainsbury’s, John Lewis, Toys R’ Us and Asda
• Created product assets including writing product descriptions for online trading, POS, catalogue copy and press releases.

• Managed product P&Ls and marketing budgets across assigned portfolio of titles
• Marketing budgets of $1M spent across digital and traditional media planned with MEC media agency.
• Forecast and strategy based on consumer insights from GFK and commissioned research.
• Worked closely with Sales and Trade Marketing to develop and implement key account plans, including ranging, promotional planning, merchandising, EB Games, GAME, Big W, JB HiFi, Target and others.
• Executed the creative campaign for the title/range with appointed agencies and Global Brand Management team, including primary artwork/logo, advertising, packaging, POS and relevant marketing support materials.
• Worked closely with internal PR resource and external PR agencies to ensure timely and positive press coverage throughout product lifecycle, through specialist and lifestyle media.

• Supported the General Manager Digital in an executive role.
• Supported for the Digital team by co-ordinating digital content selection, delivery and systems to deliver relevant content to business partners.
• Account management including Yahoo7, MCM, Nokia Music Store, Jamster, Mobile Active and Sanity Digital, assisted on iTunes.
• Preparation of monthly reports for management, partners and relationship managers