• Build custom running programs for athletes of all backgrounds and goals• Consult on user experience, app improvements, and coaching best practices

• Provided virtual running coaching to 60+ athletes across varied backgrounds and abilities• Consulted on user experience and app improvements for runners and coaches

• Liaise between internal creative, strategy, and media teams, external partners, and clients to stay on strategy, on schedule, and within budget• Develop and maintain client relationships as the main point of contact, leading weekly project updates, and creating status reports• Produce and develop schedules and budgets for up to seven clients at a time, driving projects to timely, successful completion• Conduct trend and competitive audits, record stakeholder interviews, and present to client and internal teams to inform marketing plans and identify new, unique ways for clients to reach their targets/goals• Convert research insights into a brand positioning through collaborative work sessions with client and internal teams• Compete for new business by pitching prospective clients, unearthing new opportunities with current clients, and compiling case studies • Establish priorities, execute highly detailed plans, while monitoring progress on big picture, strategic goals • Provide and relay written and verbal feedback, internally and with clients• Evaluate campaigns and strategies upon end date to identify strengths and areas for improvement; record as case studies for internal growth• Adapt to changes in fast-paced environments, multi-task efficiently, make decisions under pressure, collaborate with teams on ongoing basis

https://motivatebarre.com/

Department of Recreational Sports• Coordinated registration, day-of operations, and presented at the annual TexFit Conference for over 400 collegiate fitness professionals• Administered daily operations for a staff of 75 employees: payroll, records, event planning, program analytics, and internal communication• Recruited, mentored, and evaluated new instructors, providing written and verbal feedback throughout each semester

Department of Recreational Sports• Taught upbeat and challenging classes, monitoring the safety and well-being up to thirty participants (college students and University faculty/staff)• Motivated and educated participants about proper technique, form, and healthy lifestyles while advocating for a positive self-image• Presented at state-wide fitness conference to over 200 participants• Choreographed and led six fitness formats per week (Tabata, Nike+ Training Club, TRX, BOSU, Group Cycling, and other strength formats)

• Evaluated social media presence using Hootsuite, Twitter Analytics, Facebook Insights, and Instagram Insights on a weekly basis to establish benchmarks across each medium, and set new goals• Designed media strategies and a content calendar to highlight specific programming seasonally and across all channels cohesively• Directed content creation for photoshoots, video shoots and editing, sourcing stock imagery and user-generated content• Used primary and secondary research to ensure efficient use of each medium’s features, and measured against other collegiate programs