-Hired independently to lead a remote initiative to improve the company’s name, logo, and online branding message. Used Microsoft PowerPoint, public speaking and presentation skills to pitch new marketing strategy plan to company executives. -Managed graphic artists and oversaw logo and website redesign. Applied AP writing and written communication skills to create written content in the form of blog post style articles for new website. Used search engine optimization to grow company’s online presence.-Launched company social media pages; created social media content using Adobe InDesign and Canva and curated an editorial calendar that emphasized B2B PR/marketing strategies to increase client engagement.-Used organizational and tech skills to help the company adopt an effective CRM software that better supports team communication and sales management.

-Assisted team in completing administrative account tasks for a variety of projects. Utilized my expertise in environmental sustainability to elevate pertinent projects.-Used Cision (a public relations software) to create contact and media lists in Microsoft Excel; researched, collected and reviewed editorial calendars from a variety of media outlets.-Monitored social media sites and compiled content for relevant projects; engaged in media relations, B2B marketing, and influencer marketing to help team form relationship baselines with relevant media outlets.-Wrote and delivered product and client case study/initiative pitches to media outlet contacts I collected using Cision. Wrote press releases for client events; edited team’s previous pitches, press releases and written content to ensure it was written in current AP style.

-Worked to bring awareness and support to New Jersey’s proposed plastics ban bill (A4330/S2776).-As part of a professional outreach team, I engaged the public in discussing local, state and national environmental issues, and worked to build a following for the organization’s ReThink Plastics Campaign.

-Traveled with the Penn State College of Engineering’s Humanitarian Engineering & Social Entrepreneurship (HESE) minor program to document the on-the-ground work of start-up business ventures and support the growth of the program’s online/social media presence. -Made video and photo content using a DSLR camera; edited video using Final Cut Pro and edited photos in Adobe Photoshop and Adobe Lightroom. Recorded A-Roll and B-Roll video footage (which included conducting student interviews) for the College of Engineering’s HESE promo video.-Ran program’s social media pages (Instagram, Facebook, Twitter); created & posted a variety of B2C marketing-style content.-Collaborated with the College of Engineering’s PR/Media team & various media outlets to promote HESE and increase prospective student interest. -Aided program director with administrative work and internal communications.