Bridget Potocki Email & Phone Number

Chicago, Il, Us

* Supported multiple digital product teams across industries including biopharma, logistics & transportation, insurance, healthcare, and hobbies (trading cards & music)* Used mixed methods to deliver generative and evaluative research, including in-depth interviews, focus groups, diary studies, concept testing, usability testing, competitive analysis, and surveys* Implemented VOC programs for clients, increasing average CSAT score from 6.8 to 8.2

* Designs and analyzes A/B testing for a variety of consumer packaged goods clients* Coordinates and analyzes consumer insights surveys in collaboration with reports and insights team* Creates deliverables highlighting SPM, ROAS, and CTR metrics for clients

* Enhance member experience ensuring an efficient and collaborative space, upholding hospitality standards, and helping onboard new members* Coordinate with Community Manager in planning 2 professional, social, and educational events per week and 2 additional off-site happy hour events each month* Improve member satisfaction from 3.8 (out of 5) to 4.7 over three quarters

* Taught 7 courses about research methods, usability testing, and persuasion* Translated research and data into actionable insights for qualitative and quantitative research projects* Overhauled research methods curriculum by incorporating Google Analytics, Hootsuite, UserTesting, and Qualtrics for 60 course participants

Columbus, Ohio Area

* Coordinated and managed major research projects with faculty and members of institutional research* Developed and executed 5 studies associated with $50000 grant* Conducted and analyzed studies with surveys, thought-listing, and experimental methodologies with 5000+ participants * Taught courses in quantitative/qualitative research methods, persuasion, and health communication

Columbus, Ohio Area

* Created research pipeline resulting in over 25 presentations and 6 publications* Collaborated with healthcare professionals in developing communication intervention, resulting in 16% increase in patients seeking preventative testing* Trained and mentored team of 15 research assistants across projects* Created unique content using a variety of technologies including Adobe, Zoom, and Google Suite * Completed research using surveys, experiments, ethnography, focus groups, and interviews* Analyzed data using SPSS, Stata, Excel, AMOS, and NVivo.

Doctor Of Philosophy - Phd, Communication, General

Completed extensive training in quantitative and qualitative social science research methods, including advanced statistical methods, SPSS.

Master'S Degree, Health Communication

Bachelor'S Degree, Communication Studies And English Literature