Results-driven Growth Marketer with 5+ years of experience driving high-impact digital marketing campaigns. Proven expertise in blending paid strategies to generate demand, support sales initiatives, and enhance brand visibility. Skilled in cross-functional collaboration, performance analytics, and creating innovative, data-backed marketing solutions that fuel business growth.In my recent role as a Senior SEM Specialist at Trendyminds, I spearheaded cross-functional initiatives and optimized Google Ads campaigns to increase ROAS, while streamlining internal processes that enhanced campaign delivery times and accuracy. My role involved close collaboration with Data, Creative, and Business Development to create integrated marketing campaigns that grew inbound leads and amplified brand visibility. Similarly, I successfully managed high-budget LinkedIn and Google Ad campaigns for a portfolio of enterprise clients, consistently achieving and exceeding ROI targets while maximizing efficiency. This hands-on experience with both platforms aligns closely with high-performance results on LinkedIn and Google Ads.With strong analytical skills and a commitment to data-driven strategy refinement, I’ve developed robust reporting frameworks and performance-tracking systems throughout my career, providing actionable insights that have improved outcomes across campaigns. I am also passionate about continuous learning and staying up-to-date on digital marketing trends, which will allow me to bring innovative ideas and tactics to any role I take on.