Bridget Egan Email & Phone Number

United States

Appointed to the Board of the Brookridge Estates Home Owners Association. I serve as the Street Captain Coordinator, coordinating and delivering communications to 15 street captains and 268 homes and welcoming new home owners with directories and welcome bags. I am also responsible for collecting and sharing neighbors’ feedback at board meetings and collaborating with the board to identify and implement solutions to overcome challenges, create opportunities, and provide value to residents.

Overland Park, Kansas, Us

As Director, Content Strategy for EVERSANA Intouch (serving Boston Seven), I provide expert-level analysis, insights and strategic development in support of the Intouch's client portfolio. I am responsible for working closely with account teams and clients, guiding content strategy and thought leadership, along with Creative and UX teams to ensure flawless content execution. I mentor and lead a talented team of five content strategists, facilitating effective team function and furthering individual growth and success of all team members. I am eager to grow team business organically and engage in new business pitches and keep Intouch up to speed on industry trends. In my role I will help innovate Content Strategy at Intouch, developing processes across teams, as well as deliverables to be scoped and implemented.

Leawood, Ks, Us

As a Senior Content Strategist, I served as the chief communications business partner to Division of Practice Advancement clients within the American Academy of Family Physicians (AAFP). I crafted and directed all strategy for content and communications to deliver important information to members and demonstrate member value. I was also responsible for leading and managing the implementation of all content and communications plans.• Led the development and implementation of content strategy for the Division of Practice Advancement (DPA), achieving operational objectives• Conducted quantitative and qualitative content audits and provided strategic recommendations that improved campaign effectiveness• Directed a communications and marketing campaign for the 2021 Es/M coding changes that raised awareness, produced engagement, and generated $46,815 in revenue, surpassing the goal by 1,336%• Collaborated with executives to build a multi-phase plan to consolidate legacy brands into the FPM brand, and orchestrated a successful web launch • Executed a content strategy that called members to apply for a new well-being leadership program, acquiring 1,198 applicants, 11x over the goal• Fostered strong relationships with clients, marketing, digital, and social partners to provide timely, critical content to family physicians that supported them in managing their practices and well-being amid COVID-19The AAFP was founded in 1947 and is one of the largest national medical organizations, representing nearly 140,000 family physicians, family medicine residents, and medical students nationwide. The vision of the AAFP is to transform health care to achieve optimal health for everyone. The mission of the AAFP is to improve the health of patients, families, and communities by serving the needs of members with professionalism and creativity. Learn more: https://www.aafp.org/home.html

Kansas City, Missouri, Us

(Laid off due to COVID-19)As a Senior Content Strategist, I:• Courageously developed new, value-driven content strategy frameworks and shared them with teams and clients for constructive feedback and iteration • Relentlessly educated teams on the function, value and applications of content strategy• Educated clients on the principles of content strategy and how it could grow their business, persuading them to employ strategic, modern content solutions that delivered ROI• Leveraged curiosity to conduct research on new business opportunities, create prospecting spreadsheets, and prepare pitch materials with discipline leads• Identified internal sales and marketing opportunities and facilitated discussions with teams to create systems and collateral that capitalized on the firm's strengths• Proactively innovated resources and systems to produce higher-quality content strategy more efficiently• Defined, documented, tested and refined processes• Organized and directed the firm's KCDMA Ambit award creation, review and submission processes, submitting 6 awards to showcase Signal Theory's excellence in strategy, creative design and data insights in order to win new client work. Won 4 silver and 2 gold, with the gold awards winning half of the available "best of" awards, which included "Most Innovative" and "Best In Show"• Enthusiastically pursued learning, collaboration, and holistic growth (personal and professional) in a way that was pure of heartAccounts: Elanco, Kansas Health Foundation, FoodThink, Cargill, John Deere, Rumba Meats, Bayer Animal Health, Merck Animal Health (Cattle, Swine), National Geographic, Signal Theory, INTRUST Bank, SONIC Drive-Ins, Bose headphones (Aviation, SoundComm entertainment), Continental Disc Corporation and firm new business.

Kansas City, Missouri, Us

• Developed and implemented comprehensive, integrated content strategies that balanced user needs with business objectives• Reported against marketing objectives and delivered actionable insights to clients to increase accounts• Assisted with new business including the development of strategies, pitch materials and case studies• Collaborated closely with clients and teams at the onset of every project to identify content needs, requirements, authors, sources, limitations, feasibility, risks and success factors• Directed content creators and guided the content long after projects were completed through developing Content Outlines, Style Guides, Editorial Calendars, Governance Plans/Workflows and Improvement Plans• Led the development of consistent internal processes and the standardization of client-facing strategy and marketing deliverables• Thoughtfully and confidently presented recommendations to clients, internal teams, and external providers, integrating feedback and optimizing strategies• Partnered with account teams to develop strong, trusting client relationships• Proactively educated internal teams and clients on content strategy, software and tools, best practices, news and insights• Managed and supported interns with personal and professional development including: developing goals, tracking progress, providing constructive feedback and facilitating opportunities to connect and learnAccounts: INTRUST Bank, Kansas Health Foundation, Merck Animal Health (Cattle, Swine), Bose headphones (Aviation, SoundComm entertainment), Cargill, FoodThink, Signal Theory, firm new business, Continental Disc Corporation, and more.

Volunteer board member dedicated to growing KC Serve Day. Planning for the next in-person volunteer event in 2021/2.On KC Serve Day 2018, 300 volunteers and committee members completed 22 service projects and revitalized 7 neighborhoods. Volunteers picked up 150+ bags of trash, planted 100 shrubs/ flowers, and cleaned 4 parks. KC Serve Day was more than a few hours of service. It brought our community together for a common interest and goal, forging lasting connections and friendships. It also reminded us that we are responsible for caring for our community; we have the power to influence change. • Fostered strong relationships with local businesses to fundraise $7,000 in sponsorships• Led a 5-person marketing team by clearly outlining goals, holding team members accountable for responsibilities and deadlines, communicating updates from Founders and Logistics/Hospitality Teams, and providing support• Collaborated with a team to create marketing and publicity materials including: project survey, event page, sponsorship letter, media release, email campaign, event banner, and sponsor certificates• Generated event awareness and recruited 260+ project volunteers • Communicated with internal Logistics and Hospitality teams to secure service projects, advertise projects accurately to volunteers and sponsors, and execute according to vision• Directed the event through supporting the committee, providing clear communication to stakeholders, and executing according to schedule

Remote-First Organization , Us

• Partnered with Fortune 500 pharmaceutical, restaurant, grocery, and retail brands to launch and optimize successful customer experience programs• Analyzed research, produced insight presentations, and delivered actionable steps to C-suite executives in-person and via webinar• Managed projects by overseeing deliverable quality, aligning internal resources to meet objectives, and tracking financialsAccounts: Teva Pharmaceuticals, Peet's Coffee, Fresh Thyme Farmer's Market, Bar Louie, Donatos Pizza, Mazzio's Pizza, New Seasons Market, New Leaf, Jack's Family Restaurants, Cavender's Boots and Western Wear, Quality Dairy, Shari's Restaurants, Nando's Canada"At Service Management Group (SMG), we believe in getting to know your business and your customers. It's why we combine technology and insights that keep you more informed and advance your brand to the next level of customer and employee loyalty. We connect the links between employee engagement, customer satisfaction, and financial performance. In short, we built our company to deliver on the promise that increasing the number of loyal employees and customers is a proven way to drive sustainable, profitable sales growth."

• Collaborated with clients to develop value-driven, high-quality content that showcased their expertise, established credibility with their target audiences, and generated leads• Analyzed inbound marketing data, external data, and industry research to craft 60+ compelling content strategy blueprints per year and presented solutions to clients through quarterly strategy calls and in-person meetings• Wrote 70+ pitches per month that outlined the content thesis, inbound strategy, publication strategy, and structure• Reviewed, organized, and edited clients'​ answer sets, strategically supplementing them with credible statistics, timely news, and relevant, intriguing information to support central claims• Created powerful content in the form of: guest contributed articles, blog posts, whitepapers, eBooks, infographics, social media posts, email drip campaigns, and eNewslettersAccounts: Dun & Bradstreet, BeneStream, Yeti.co (Product Design & Dev.), Falon Fatemi of Node.io, Skycatch (Drone Image Processing Platform), Morrison Foerster (Intl. Law), BARR Advisory, Inspira Marketing, St. James Winery, 100 Percent Wines, DASHED (acquired by GrubHub), Cypress Resources, Sumi Krishnan, Luis Gallardo, CA Casualty, Innovative Employee Solutions, IV.AI, Mercury Fund, Mobovida, Philosophie Group, Tricent Capital, UNA Purchasing Solutions, FormSwift.Influence & Company is one of the leading providers of high-quality, expert content to the world's top publications. Influence & Company is a content marketing company that blends strategy and storytelling to help clients educate customers, address pain points, and influence their industries. Working with everyone from startups to Fortune 500 companies — in industries ranging from data security to marketing to winemaking — Influence & Company is an energetic and fast-growing company located in Columbia, Mo.; St. Louis; and Kansas City, Mo.http://www.influenceandco.com/

• Developed strong, close partnerships with CEOs, Founders, and CMOs and collaborated weekly via phone, email, and Influence & Co.'s proprietary software (Core) to publish high-quality content that achieved the organization’s goals• Advocated for clients and helped them build influence through showcasing their expertise, establishing their credibility and authority as thought leaders, and generating long-term leads• Grew client relationships by 15% through delivering excellent customer service, which included: educating clients in content strategy, proactively and clearly communicating with clients, advocating for clients’ content, discussing concerns, answering questions, and presenting strategies and solutions to clients• Project managed the moving pieces of clients' accounts in accordance with multichannel marketing initiatives to meet deadlines and maximize return on investment• Trained two colleagues in account and content strategy by sharing knowledge, lending support, and providing constructive feedback*During my time at Influence & Co. I served as:- Account Strategist- (Hybrid) Account Strategist and Content Strategist- Content Strategist

Columbia, Mo, Us

• Established and maintained strong working relationships with agency partners through frequent and thoughtful communication• Developed, executed, tracked, and optimized comprehensive media plans across traditional, digital, and social media• Conducted market research and competitive analyses to develop successful media plans that effectively reached the desired target audiences and accomplished campaign objectivesAccounts: HCA Healthcare, Caterpillar Construction, LG Seeds, Leidos, AFB International Pet Food, and True Media new business.

St. Louis, Mo, Us

Accounts: -Healthcare: Abbott, Baxter: The PRISMAFLEX System, Bayer, Children's Mercy LA, Cover Missouri, Genentech BCAM, Renal Medical Congresses, The Denver Foundation-Consumer: Hallmark Cards, Hallmark itty bittys, Helzberg Diamonds, Cakes.com, Dearfoams, Shop At Home-Food and Agriculture: Udi's Gluten Free, Ignite Restaurant Group, Joe's Crab Shack, Romano's Macaroni Grill, Hormel Foods-Construction: JE Dunn-Other: Harcros Chemicals-Pro bono: Christmas in October-New Business• Strategized and executed PR campaigns for 20+ Fortune 1000 clients in healthcare, consumer products, and food/ agriculture• Managed and improved the success of an ongoing Hallmark Cards campaign by evaluating online submissions, communicating key insights, and formulating weekly reports• Pitched client campaigns to the media, one of which resulted in major media placements and 3,000,000+ unique views• Monitored a client crisis communication issue by tracking publicity and compiling media reports• Helped drive new business opportunities by researching competitors and analyzing the client’s areas of differentiation• Wrote 40+ press releases, media advisories, and data reports to strengthen branding and improve campaign results

• Collaborated with 7 Account Strategists to create content marketing strategies for numerous clients in diverse industries such as: healthcare, technology, retail, marketing, venture capital, food and agriculture, nonprofit, human resources, and law and government. • Assisted in the formulation and publication process of articles through: brainstorming article topics specialized to individual client’s expertise, composing and pitching articles, reviewing client answers, and researching information.• Composed 20+ pitch documents outlining the content and strategy of articles and then pitched the articles to the Publication and Editorial teams.

Columbia, Mo, Us

• Advised and counseled University of Missouri faculty, students, and community members on career and major exploration and application materials.• Provided excellent customer service through greeting customers and answering questions.• Facilitated over 35 general and nursing mock interviews to prepare undergraduate and graduate students for employment opportunities, as part of Mock Interview Team. • Conducted over 25 presentations about the Mizzou Career Center, approximately 45 minutes in length, to Mizzou organizations consisting of between 10 to 100 participants.Strengths Quest Results: Achiever, Input, Futuristic, Maximizer, Learner.

Columbia, Mo, Us

• Oversaw and planned the topics and presentations of 20 iCOM meetings.• Corresponded with speakers through numerous emails and phone calls to schedule presentations, brainstorm topics, and followed-up to continue fostering personal relationships. • Researched and communicated with companies throughout an extended period of time to schedule visits for 2 separate iCOM Networking Days.• Led 2 8-hour iCOM Networking Days by promoting the events, communicating with iCOM attendees and companies, collaborating and delegating tasks with the Networking Day Committee, scheduling visits, and finalizing all event details.• Collaborated with fellow members of the iCOM Executive Board to develop an up-to-date mission statement and to create and implement member-retention and public relations strategies.

Columbia, Mo, Us

• Conceptualized and designed new ways to promote the Career Center to a a wider range of people at Mizzou.• Researched and proposed ways to improve the Career Center website.• Amplified the Career Center's Public Relations through using social media skills and networking.

• Collaborated with supervisors to compose website copy, point of purchase displays, and print marketing materials for various companies, increasing public relations and overall sales. • Assisted in the development and engineering of the ChiroConnect Project (aimed at designing successful web-strategies tailored to Chiropractic companies) through creating and implementing social media, marketing, and advertisement strategies.

Burnsville, Mn, Us

Bridget Egan worked as the Social Media Specialist for RZ Mask, LLC while at the University of Missouri during the Spring 2013 semester. She continued her internship with RZ Mask, LLC through Summer 2013 in-person in Minnesota.• Managed the RZ Mask social media sites, including: Facebook, Twitter, LinkedIn, and Pinterest by sharing stimulating, relevant, appropriate content to increase brand influence.• Initiated dialogue with prominent companies, organizations, and customers to develop strong relationships within the hunting, snow-sports, extreme biking, pollution protection, and agricultural fields. • Worked closely with the RZ Mask Vice President of Marketing to devise marketing strategies to improve RZ Mask web influence, customer service, and overall brand appeal.*RZ Mask, LLC Website: http://rzmask.com/home*RZ Mask, LLC Facebook: http://www.facebook.com/RzMask *RZ Mask, LCC Twitter: https://twitter.com/RZMask

Memphis, Us

• Pioneered the creation of the MUKD Twitter and strengthened the Kappa Delta Blog through interesting and informative content that related to the target audience. • Attended over 50 events, took about 2000 pictures, and published 600+ on social media.• Updated the Mizzou Kappa Delta Facebook weekly and the MUKD Twitter daily to enhance communication and to inform members of meetings, deadlines, and events.• Expanded the uses for Kappa Delta Social Media to reach larger, more diverse audiences, which assisted in the “branding” of Kappa Delta Sorority on campus.