Bridget Egan Email & Phone Number

United States

Appointed to the Board of the Brookridge Estates Home Owners Association. I serve as the Street Captain Coordinator, coordinating and delivering communications to 15 street captains and 268 homes and welcoming new home owners with directories and welcome bags. I am also responsible for collecting and sharing neighbors’ feedback at board meetings and.

Overland Park, Kansas, US

As Director, Content Strategy for EVERSANA Intouch (serving Boston Seven), I provide expert-level analysis, insights and strategic development in support of the Intouch's client portfolio. I am responsible for working closely with account teams and clients, guiding content strategy and thought leadership, along with Creative and UX teams to ensure flawless.

Leawood, KS, US

• As a Senior Content Strategist, I served as the chief communications business partner to Division of Practice Advancement clients within the American Academy of Family Physicians (AAFP). I crafted and directed all.
• Led the development and implementation of content strategy for the Division of Practice Advancement (DPA), achieving operational objectives
• Conducted quantitative and qualitative content audits and provided strategic recommendations that improved campaign effectiveness
• Directed a communications and marketing campaign for the 2021 Es/M coding changes that raised awareness, produced engagement, and generated $46,815 in revenue, surpassing the goal by 1,336%
• Collaborated with executives to build a multi-phase plan to consolidate legacy brands into the FPM brand, and orchestrated a successful web launch
• Executed a content strategy that called members to apply for a new well-being leadership program, acquiring 1,198 applicants, 11x over the goal

Kansas City, Missouri, US

• (Laid off due to COVID-19)As a Senior Content Strategist, I:
• Courageously developed new, value-driven content strategy frameworks and shared them with teams and clients for constructive feedback and iteration
• Relentlessly educated teams on the function, value and applications of content strategy
• Educated clients on the principles of content strategy and how it could grow their business, persuading them to employ strategic, modern content solutions that delivered ROI
• Leveraged curiosity to conduct research on new business opportunities, create prospecting spreadsheets, and prepare pitch materials with discipline leads
• Identified internal sales and marketing opportunities and facilitated discussions with teams to create systems and collateral that capitalized on the firm's strengths

Kansas City, Missouri, US

• Developed and implemented comprehensive, integrated content strategies that balanced user needs with business objectives
• Reported against marketing objectives and delivered actionable insights to clients to increase accounts
• Assisted with new business including the development of strategies, pitch materials and case studies
• Collaborated closely with clients and teams at the onset of every project to identify content needs, requirements, authors, sources, limitations, feasibility, risks and success factors
• Directed content creators and guided the content long after projects were completed through developing Content Outlines, Style Guides, Editorial Calendars, Governance Plans/Workflows and Improvement Plans
• Led the development of consistent internal processes and the standardization of client-facing strategy and marketing deliverables

• Volunteer board member dedicated to growing KC Serve Day. Planning for the next in-person volunteer event in 2021/2.On KC Serve Day 2018, 300 volunteers and committee members completed 22 service projects and.
• Fostered strong relationships with local businesses to fundraise $7,000 in sponsorships
• Led a 5-person marketing team by clearly outlining goals, holding team members accountable for responsibilities and deadlines, communicating updates from Founders and Logistics/Hospitality Teams, and providing support
• Collaborated with a team to create marketing and publicity materials including: project survey, event page, sponsorship letter, media release, email campaign, event banner, and sponsor certificates
• Generated event awareness and recruited 260+ project volunteers
• Communicated with internal Logistics and Hospitality teams to secure service projects, advertise projects accurately to volunteers and sponsors, and execute according to vision

Remote-First Organization, US

• Partnered with Fortune 500 pharmaceutical, restaurant, grocery, and retail brands to launch and optimize successful customer experience programs
• Analyzed research, produced insight presentations, and delivered actionable steps to C-suite executives in-person and via webinar
• Managed projects by overseeing deliverable quality, aligning internal resources to meet objectives, and tracking financialsAccounts: Teva Pharmaceuticals, Peet's Coffee, Fresh Thyme Farmer's Market, Bar Louie, Donatos.

• Collaborated with clients to develop value-driven, high-quality content that showcased their expertise, established credibility with their target audiences, and generated leads
• Analyzed inbound marketing data, external data, and industry research to craft 60+ compelling content strategy blueprints per year and presented solutions to clients through quarterly strategy calls and in-person.
• Wrote 70+ pitches per month that outlined the content thesis, inbound strategy, publication strategy, and structure
• Reviewed, organized, and edited clients'​ answer sets, strategically supplementing them with credible statistics, timely news, and relevant, intriguing information to support central claims
• Created powerful content in the form of: guest contributed articles, blog posts, whitepapers, eBooks, infographics, social media posts, email drip campaigns, and eNewslettersAccounts: Dun & Bradstreet, BeneStream.

• Developed strong, close partnerships with CEOs, Founders, and CMOs and collaborated weekly via phone, email, and Influence & Co.'s proprietary software (Core) to publish high-quality content that achieved the.
• Advocated for clients and helped them build influence through showcasing their expertise, establishing their credibility and authority as thought leaders, and generating long-term leads
• Grew client relationships by 15% through delivering excellent customer service, which included: educating clients in content strategy, proactively and clearly communicating with clients, advocating for clients’.
• Project managed the moving pieces of clients' accounts in accordance with multichannel marketing initiatives to meet deadlines and maximize return on investment
• Trained two colleagues in account and content strategy by sharing knowledge, lending support, and providing constructive feedback*During my time at Influence & Co. I served as:- Account Strategist- (Hybrid) Account.

Columbia, MO, US

• Established and maintained strong working relationships with agency partners through frequent and thoughtful communication
• Developed, executed, tracked, and optimized comprehensive media plans across traditional, digital, and social media
• Conducted market research and competitive analyses to develop successful media plans that effectively reached the desired target audiences and accomplished campaign objectivesAccounts: HCA Healthcare, Caterpillar.

St. Louis, MO, US

• Accounts: -Healthcare: Abbott, Baxter: The PRISMAFLEX System, Bayer, Children's Mercy LA, Cover Missouri, Genentech BCAM, Renal Medical Congresses, The Denver Foundation-Consumer: Hallmark Cards, Hallmark itty bittys.
• Strategized and executed PR campaigns for 20+ Fortune 1000 clients in healthcare, consumer products, and food/ agriculture
• Managed and improved the success of an ongoing Hallmark Cards campaign by evaluating online submissions, communicating key insights, and formulating weekly reports
• Pitched client campaigns to the media, one of which resulted in major media placements and 3,000,000+ unique views
• Monitored a client crisis communication issue by tracking publicity and compiling media reports
• Helped drive new business opportunities by researching competitors and analyzing the client’s areas of differentiation

• Collaborated with 7 Account Strategists to create content marketing strategies for numerous clients in diverse industries such as: healthcare, technology, retail, marketing, venture capital, food and agriculture.
• Assisted in the formulation and publication process of articles through: brainstorming article topics specialized to individual client’s expertise, composing and pitching articles, reviewing client answers, and.
• Composed 20+ pitch documents outlining the content and strategy of articles and then pitched the articles to the Publication and Editorial teams.

Columbia, MO, US

• Advised and counseled University of Missouri faculty, students, and community members on career and major exploration and application materials.
• Provided excellent customer service through greeting customers and answering questions.
• Facilitated over 35 general and nursing mock interviews to prepare undergraduate and graduate students for employment opportunities, as part of Mock Interview Team.
• Conducted over 25 presentations about the Mizzou Career Center, approximately 45 minutes in length, to Mizzou organizations consisting of between 10 to 100 participants.Strengths Quest Results: Achiever, Input.

Columbia, MO, US

• Oversaw and planned the topics and presentations of 20 iCOM meetings.
• Corresponded with speakers through numerous emails and phone calls to schedule presentations, brainstorm topics, and followed-up to continue fostering personal relationships.
• Researched and communicated with companies throughout an extended period of time to schedule visits for 2 separate iCOM Networking Days.
• Led 2 8-hour iCOM Networking Days by promoting the events, communicating with iCOM attendees and companies, collaborating and delegating tasks with the Networking Day Committee, scheduling visits, and finalizing all.
• Collaborated with fellow members of the iCOM Executive Board to develop an up-to-date mission statement and to create and implement member-retention and public relations strategies.

Columbia, MO, US

• Conceptualized and designed new ways to promote the Career Center to a a wider range of people at Mizzou.
• Researched and proposed ways to improve the Career Center website.
• Amplified the Career Center's Public Relations through using social media skills and networking.

• Collaborated with supervisors to compose website copy, point of purchase displays, and print marketing materials for various companies, increasing public relations and overall sales.
• Assisted in the development and engineering of the ChiroConnect Project (aimed at designing successful web-strategies tailored to Chiropractic companies) through creating and implementing social media, marketing, and.

Burnsville, MN, US

• Bridget Egan worked as the Social Media Specialist for RZ Mask, LLC while at the University of Missouri during the Spring 2013 semester. She continued her internship with RZ Mask, LLC through Summer 2013 in-person in.
• Managed the RZ Mask social media sites, including: Facebook, Twitter, LinkedIn, and Pinterest by sharing stimulating, relevant, appropriate content to increase brand influence.
• Initiated dialogue with prominent companies, organizations, and customers to develop strong relationships within the hunting, snow-sports, extreme biking, pollution protection, and agricultural fields.
• Worked closely with the RZ Mask Vice President of Marketing to devise marketing strategies to improve RZ Mask web influence, customer service, and overall brand appeal.*RZ Mask, LLC Website: http://rzmask.com/home*RZ.

Memphis, US

• Pioneered the creation of the MUKD Twitter and strengthened the Kappa Delta Blog through interesting and informative content that related to the target audience.
• Attended over 50 events, took about 2000 pictures, and published 600+ on social media.
• Updated the Mizzou Kappa Delta Facebook weekly and the MUKD Twitter daily to enhance communication and to inform members of meetings, deadlines, and events.
• Expanded the uses for Kappa Delta Social Media to reach larger, more diverse audiences, which assisted in the “branding” of Kappa Delta Sorority on campus.