Go Lutes!

Leads business strategy and operational decisions as a shareholder of JayRay. Marketing and tourism pro. Advises clients in branding, advertising and strategic communications. Provides creative solutions, utilizing the power of visuals and storytelling to help organizations articulate their narratives so they can form deeper connections with people.

Advise clients in marketing, branding, advertising and strategic communications. Provide creative solutions, utilizing the power of storytelling to help organizations articulate their narratives so they can form deeper connections with people. Key Skills & Abilities:• Branding and identity development, specifically in tourism, nonprofit and government sectors• Translate business objectives into clear, persuasive messages• Craft social media campaigns and content marketing plans; integrating online and offline channels• Develop strategic marketing plans• Conduct research and provide stakeholder analysis• Provide event planning services from budgeting to promotion • Write copy for newsletters, annual reports, advertisements and more• Pitch stories to media to win earned coverage • Serve as lead project manager for seven client accounts, managing budgets of all sizes Key Responsibilities:In addition to advising clients, I also guide and perform the following work, promoting JayRay:• Social media strategy• Website strategy, analytics and updates• Content marketing plan to integrate all communication channels• Visual communications of complex information• Identify new business opportunities for agency, draft proposals and make business presentations • Support internship programOutside of Work:When I'm not mastering the art of roasting marshmallows, I'm getting my food on with my family at the newest coffee house, microbrewery or bakery in Puget Sound.

Lead collaborative marketing and communication efforts, branding and promotion of the Tacoma Regional Convention + Visitor Bureau.Key Responsibilities: • Guide team of three to achieve individual and organizational goals through effective planning, operations and mentorship.• Manage $350,000 marketing and communication budget. Work with executive team to grow overall organizational budget and help prepare funding requests/presentations to secure public and private funds.• Lead re-branding of Pierce County through research, messaging, design, stakeholder buy-in, culturalization, PR plan and launch event. • Develop communication plans and strategies for travel and trade media, local media, social media, organization's membership and tourism industry at large. • Measure and evaluate marketing and communication outcomes.Key Accomplishments:• Developed and implemented strategic PR plan that increased earned media coverage by 315%, generating a total circulation of 249,808,710 (a 2,000% increase). • Developed and implemented advertising plan to promote Pierce County to target demographics in qualified publications, resulting in a 137% increase of online direct responses. • Lead re-design of travel consumer website, managing vendors and marketing and communication team to rollout a more user-friendly, relevant and optimized site. Website page views increased by 327%. • Improved look and feel, content, functionality and distribution of major publications including the Visitor Guide and Meeting Planner Guide. Won a bronze medal in the annual North American Travel Journalists Association (NATJA) Awards Competition for the 2012 Tacoma + Pierce County Visitor Guide.

Lead collaborative marketing and communication efforts, branding and promotion of the Tacoma Regional Convention + Visitor Bureau under the direction of the Vice President of Sales + Marketing. Key Responsibilities:• Guided team of three to achieve individual and organizational goals through effective planning, operations and mentorship.• Managed marketing and communication budget and placed media buys. • Oversaw management of vendors including website designers, printers and publisher. • In collaboration with Vice President of Sales + Marketing, developed communication plans and strategies for travel and trade media, local media and social media. Key Accomplishments:• Managed production of new destination video for Pierce County, working with HandCrank Films and JayRay. Received regional media coverage and more than 3,700 views on YouTube. • Worked with the executive team to restructure the Marketing + Communication Department and successfully filled new positions.• Developed Tourism Revealed campaign and website that increased Pierce County tourism awareness among locals.

Delivered graphic design and communication solutions to the Marketing + Communication Department. Key Responsibilities: • Designed and maintained TRCVB brand identity to include logos, colors and fonts.• Managed print publications, collateral and company's online and mobile presence. • Created advertising campaigns, including concept, artwork, vendor relations and ad schedules.• Managed e-marketing campaigns to leisure, group and convention sales markets.• Drafted press releases and media pitches and ensured community and media relationships were well maintained.• Tracked marketing and communications outcomes.Key Accomplishments:• Redesigned organization's look and feel including logos and all marketing collateral. • Hosted roundtables to solicit feedback on organization's marketing products and services, which improved relationships with key stakeholders and the local tourism community. • Hired and managed new publisher to sell advertising for publications and moved all design and content creation in-house, leading to modern, authentic and relevant products.

Provide graphic design, writing/editing and public relations services for independent businesses. Work closely with business owners to deliver custom and effective solutions, identifying needs, goals and audience. Key Projects:• Contract with JayRay, an advertising firm in Tacoma, to copy edit internal employee communication materials for Catholic Health Initiatives. • Contract with Lissette Massage, Tacoma to design logo and marketing materials while the business celebrated its grand opening. • Contract with Brilliant Life, Tacoma to design grand re-opening materials and draft and distribute press releases to local media.

Used InDesign and Photoshop to design up to 10 college and professional sport's team magazines within a two-week period each month. Key Accomplishments:• Consistently met tight deadlines, working with multiple editors and freelance writers to get copy and artwork to produce team magazines. • Mastered shortcuts for MAC and efficient work-flow management skills for Adobe products.

Provided graphic design, writing, editing and public relations support for the Marketing and Communication Department at Tacoma Community College Foundation. Served as editor of the online employee newsletter.Key Accomplishments:• Worked collaboratively with Development Team to grow the Tacoma Wine Classic, a signature event for TCC, creating marketing collateral and implementing internal and external media plans. • Coordinated ad-hoc committee tasked with redesigning the college's website. Launched new website on time and within budget. • Developed employee newsletter plan and implemented monthly to relay information to staff and faculty. Interviewed staff and students, wrote stories and designed layouts.