Bridget Benevento's Location
United States, United States
About Bridget Benevento
Digital Account Management professional with extensive experience in driving strategic growth for brands through data-driven digital campaigns. Skilled in developing and managing client relationships, optimizing marketing strategies, and delivering impactful solutions that enhance brand awareness, lead generation, and revenue growth.Passionate about understanding industry trends and leveraging emerging technologies to deliver high-performing campaigns. Adept at balancing strategic insights with hands-on execution to maximize ROI and achieve client goals.Core competencies include client services, paid search and social media advertising, data analysis, project management, and multi-channel campaign execution. Proven track record of partnering with B2B and B2C clients across various industries.
Bridget Benevento Work Experience Details
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RecruiterNorthwestern MutualUnited States -
Digital Marketing ConsultantFreelance Apr 2017 - PresentGreater BostonSkilled digital marketing strategist currently specializing in tailored campaigns for SMB clients in retail, hospitality, and health & wellness. Adept at driving brand visibility and revenue growth through targeted strategies on Google Ads, Meta, LinkedIn, and YouTube. Providing continuous strategic consulting and project management, aligning campaigns with client business goals while optimizing performance and budgets. Passion for building strong client relationships by delivering actionable insights and optimizing campaign elements to boost engagement, conversions, and retention.
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Digital Marketing ManagerAviatrix Apr 2024 - Oct 2024Santa Clara, California, United StatesDeveloped and executed paid search and social media campaigns to drive demand generation and increase brand visibility. Managed large monthly budget, optimizing spending to maximize ROI while collaborating with leadership to align strategies with company goals. Leveraged data insights to improve lead quality, conversion rates, and campaign performance, using tools like Google Ads, LinkedIn, and Performance Max. Worked closely with senior management to implement data-driven, targeted campaigns that effectively supported growth objectives. -
Digital Marketing Account ManagerStackpole Dec 2022 - Apr 2024Newburyport, Massachusetts, United StatesServed as Digital Media lead and Account Manager who fostered strong, trust-based relationships with SMB clients, consistently delivered on expectations to drive account growth and satisfaction. Developed detailed scopes for multi-channel campaigns aligned with client goals, boosting revenue and strategic impact. Collaborated effectively with cross-functional teams to ensure seamless project execution and provided data-driven insights through regular analysis and reporting. Managed CRM systems and project documentation, maintaining precision in forecasting, budgeting, and staffing to support strategic account management and reinforce the agency’s value as a trusted advisor. -
Performance Media SupervisorHavas Aug 2021 - Mar 2022Boston, Massachusetts, United StatesLed the digital team in executing high-budget, cross-channel advertising campaigns for CPG and financial services clients, focused on achieving eCommerce goals. Developed promotional strategies across platforms like Google and Bing Ads, ensuring a data-driven approach by collaborating with marketing measurement teams. Worked closely with channel specialists to optimize omni-channel performance and maximize results. -
Search Marketing Director & Digital Media ConsultantSc Digital Dec 2018 - Jul 2021Portsmouth, New Hampshire, United StatesPartnered with clients to understand their unique business needs, positioning solutions that enhanced ROI and fueled long-term success. Managed end-to-end strategy development and execution across digital platforms like Google Ads, Bing Ads, Facebook, Instagram, and YouTube, delivering data-driven insights to optimize performance.Played a key role in assisting with new business development, contributing to successful client onboarding and account growth. Skilled at managing client expectations and building strong relationships that foster trust and deliver results. -
Brand Marketing ConsultantLindt & Sprüngli (Usa) Inc. Jan 2019 - Jun 2019Stratham, New Hampshire, United StatesHighly involved in 6-month project-based competitive marketing assignment. Worked closely with the global marketing team to develop and execute a comprehensive marketing strategy for the company's Christmas product portfolio.Assisted the Brand team in evaluating the marketplace and competitive landscape to identify opportunities for new product launches and product improvements, developed and executed marketing communication plans via advertising, consumer promotions, social media, PR, and consumer activations. -
Digital Marketing ManagerGroupm Jul 2016 - Mar 2017New York City Metropolitan AreaLed a team of four in the development and execution of multi-million-dollar, cross-channel advertising campaigns for CPG and financial services accounts, with a focus on achieving eCommerce objectives. -
Client Services SupervisorIprospect Aug 2015 - Jul 2016New York City Metropolitan AreaServed as the main point of contact for Under Armour, maintaining strong client relationships and overseeing their marketing strategies and initiatives. Managed project timelines and deliverables, collaborating with internal teams—creative, media, and digital—to ensure seamless execution of digital campaigns. -
Search Marketing ManagerGroupm Sep 2014 - Sep 2015New York City Metropolitan AreaManaged paid search and social for CHANEL Branding and E-commerce US initiatives across Fashion, Fine Jewelry, Eyewear, Fragrance & Beauty lines of business. Worked closely with global counterparts to ensure all brand guidelines were consistently followed.
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Senior Specialist - Digital MarketingMullenlowe U.S. Jun 2012 - Sep 2014Boston, Massachusetts, United StatesWorked cross-channel managing all biddable media across a variety of industries. Clients included FAGE, Department of Defense, Olympus, Ernst & Young, MassMutual, JetBlue, Planet Fitness, National Geographic Channel. -
Search Marketing SpecialistMullenlowe U.S. Jun 2011 - Jun 2012Boston, Massachusetts, United States
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Contextual Marketing AssociateOne To One Global Jan 2010 - Jun 2011Boston, Massachusetts, United StatesManaged Liberty Mutual’s paid search branding campaigns while actively supporting the acquisition team in strategy, testing, reporting, and campaign management.Developed and executed A/B testing plans to determine optimal landing pages, messaging, keywords and engine mix. Assisted in creating and implementing proprietary engagement index in order to optimize branding campaigns on custom set of conversion events.Utilized multiple bid management tools to maintain efficiencies, traffic, QA and monitor paid search campaigns.
Bridget Benevento Education Details
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Public Relations, Marketing
Frequently Asked Questions about Bridget Benevento
What company does Bridget Benevento work for?
Bridget Benevento works for Northwestern Mutual
What is Bridget Benevento's role at the current company?
Bridget Benevento's current role is Recruiter.
What schools did Bridget Benevento attend?
Bridget Benevento attended Quinnipiac University.
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