Bridget Bisnette

Bridget Bisnette Email and Phone Number

Go To Market Consulting for Information Technology Industry @ TenXengage
Bridget Bisnette's Location
United States, United States
Bridget Bisnette's Contact Details
About Bridget Bisnette

A sales mindset and thought leader with technology Go-to-Market Leadership experience across Sales, Marketing and Channels, who leads with a start-up approach and outside-in view. Expertise of partner ecosystems and the value they deliver to technology vendors. I have 35+ years of demonstrated career progression and strong performance as a senior leader.Expertise spans technologies (CX, Security, Software, IoT, Networking, Collaboration, Data Center, Services and multiple consumption models Cloud, Licensing, XaaS, Resale), and target solutions across verticals in Enterprise, Midmarket and SMB. Recent Service Provider experience with Global brands such as Orange Business Systems, ATT, Verizon, British Telecom includes services creation, build and go to market. Builds teams and establishing work environments that foster growth and innovation, and position companies to capitalize on emerging opportunitiesBUSINESS & SALES LEADERSHIP • Strategic Management • Data-Driven Decision Making • Start-up Initiatives & Innovation • Segmentation and Opportunity Sizing • Sales Models and Integrated GTM • Talent LeadershipCHANNELS & ALLIANCES • Partner Development • Joint Business Development & Marketing • GTM Channel Strategy • Affinity Marketing • Alliance Management • B2B Channel Programs • Channel Marketing • Marketing & Seller Enablement • Certification Programs MARKETING • Omni-Channel Marketing Strategy • Data Analytics & Market Research • Digital Journey Discovery • Persona Development • Demand Generation • Digital Marketing • Social Media MarketingSegment and VerticalService ProviderEnterprise - Financial, Ed, HC, Retail and MFGMid-Market SMB

Bridget Bisnette's Current Company Details
TenXengage

Tenxengage

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Go To Market Consulting for Information Technology Industry
Bridget Bisnette Work Experience Details
  • Tenxengage
    Chief Operating Officer
    Tenxengage Jan 2021 - Present
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  • Bisnette Gtm Services
    President
    Bisnette Gtm Services Jan 2017 - Present
    Pleasanton, Us
    Providing B2B Go-to-Market services to high-tech companies. If you are a start-up or mature company sometimes you just need an outside point of view. The optimum GTM coordinates efforts across Marketing, Sales and Channels. Easier said then done, we know! We can identify where you have opportunity for productivity gains, increases in revenue and improvements in customer and partner experience in one or more of your GTM functions. There's a bonus, this kind of work can increase employee engagement and job satisfaction too!Message me if you are interested.Bridget BisnetteReferences available Senior leadership experience in Marketing, Sales and Channels at large, medium and small companies. Current GTM Assessments and Recommendations, Strategic GTM Consulting, Strategy Development, Leadership Development, Action and Implementation Planning. Channel Strategy and Ecosystem Partner Programs. BUSINESS & RESOURCE LEADERSHIP• Strategic Management• Data-Driven Decision Making• Start-up Initiatives & Innovation• Talent LeadershipCHANNELS & ALLIANCES• Partner Development• Joint Business Development & Marketing• GTM Channel Strategy• Alliance Management• B2B Channel Programs• Channel Marketing - Value Proposition Development & Journey Development• Marketing & Seller Enablement • Certification ProgramsMARKETING• Omni-Channel Marketing Strategy • Data Analytics & Market Research• Persona Development• Content Development & Value Propositions• Demand Generation Campaigns• Partner Marketing - Partner as the audience content and value propositions• Digital Marketing • Social Media Marketing
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  • Riverbed Technology
    Senior Vice President Global Channels Sales, Programs And Operations
    Riverbed Technology May 2017 - Feb 2021
    San Francisco, California, Us
    Lead a globally distributed team who manages all routes to market partners including System Integrator, Services Providers, VAR's, Work-space Outsources and Distribution. Business focus in Professional Services and/or Managed Services for Digital Experience Management and Next Generation Infrastructure
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  • Riverbed Technology
    Senior Vice President Global Channels And Commercial Sales
    Riverbed Technology May 2017 - Jan 2018
    San Francisco, California, Us
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  • Cisco
    Sr. Director, Partner Marketing - Cisco Portfolio
    Cisco 2013 - 2016
    San Jose, Ca, Us
    Responsible for: Defining this new position to drive Cisco preference within the global partner community through marketing new products, programs, and promotions across Cisco’s full solutions portfolio (Security, IoT, Cloud, Software, Collaboration, Services, Data Center, Enterprise Networking and Mobility). - Content, messaging and value propositions for all launches- Create and execute digital marketing, partner portals and landing pages- Messaging and execution of Social Media- Partner strategy messaging for Partner Events, Partner Summit and Cisco Live- Partner Journey creation- Plan of Record and QBRs- Value Proposition Development- Joint Marketing Assets- CRN & Cisco Digital Solutions Portal content and editorial http://www.digitalinnovation.com/digitalsolutions
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  • Cisco
    Sr. Director Global Ww Midsized And Smb And Smart Solutions
    Cisco 2010 - 2013
    San Jose, Ca, Us
    Responsible for: Defining this new position to drive sales and portfolio management for customers with 1,000 employees or less. $8B Midsize/SMB (Commercial) business accountability. Includes working with the field to roll up bookings forecast, Partner Led planning; as well as aggregating field and partner feedback acting as primary interface back to BE's on new requirements. Identify and package solutions and products best suited for this customer profile and coordinate GTM across the various regions to achieve sales goals.
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  • Cisco
    Senior Director, Field Marketing Cmo, Emerging Markets
    Cisco 2006 - 2010
    San Jose, Ca, Us
    Responsible for; Defining this new position, acting in the capacity of CMO for LATAM, Middle East, Eastern Europe, Russia and the Africa’sBuilt and operationalized full marketing mix; brand, demand generation, management of all digital properties (websites), events, social media, partner marketing, call centers, content development and localization supporting $5.5B revenue.Delivered 20% in SQL growth over 2 years, on a flat budget of $40M with a team of 150 marketers located in 30 countries, supporting 19 languages and 15 currencies.Planned and executed the first Cisco Live event to be held in the Middle East. (Bahrain) 4,000 attendees.
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  • Cisco
    Director Enterprise Solutions And Vertical Marketing
    Cisco 2003 - 2006
    San Jose, Ca, Us
    Responsible for: Defining this new role and Vertical Marketing team responsible for building awareness and relevance of Cisco services and products in Retail, Manufacturing, Finance, Healthcare and Government.Program-managed the Customer Advisory Boards which engaged with our top 50 Enterprise CIO & CTO customers. Increase event satisfaction from 4.2 to 4.6 Managed a staff of industry SME’s & Marketing Specialists that worked with the sales teams on - POC's and lighthouse accounts for use cases that shaped value propositions, enablement and content for the sales teams, partners and all digital properties. Industry alliance management with Rockwell, Honeywell, ADP and McKesson identifying joint solutions and co-development of joint marketing to support field sales teams.
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  • Cisco
    Sr Manager Midmarket & Smb (Commercial) Alliances And Marketing Programs
    Cisco 2001 - 2003
    San Jose, Ca, Us
    Responsibility for creating this new position to drive sales in midsize and SMB customers.Created and launched Cisco Mobile Office designed to drive the 4th utility into hospitality and transportation verticals.Partnering with the sales team, won $120M in bookings from Starwood, Fairmont and the Starbucks/TMobile alliance using the Cisco Mobile Office program.Delivered and launched the Cisco Solution Center on Yahoo! Designed to drive demand for networking with SMB customers.
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  • Cisco
    Ww Channel Programs And Certification
    Cisco 1997 - 2001
    San Jose, Ca, Us
    Responsible for; Creating this new position to scale Cisco sales by developing channel programs and technical certification programs for partners.Created Cisco's Certification Program, including strategy of Gold, Silver and PremierCreated Cisco's Specialization Program - WAN, IP Telephony, SecurityCreated ATP Program for emerging technologiesDeveloped CCNA and CCDA individual Certification Programs including testing, curriculum and implementation of global accreditation process
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  • Smc Networks
    Director Ww Channels
    Smc Networks 1991 - 1997
    Irvine, Ca, Us
    Reporting to WW Sales leader - Responsible for the development, implementation and communication of channel sales and marketing programs designed to drive demand generation to and through Distributors and resellers globally in low touch volume model. Started as an individual contributor and worked to manage a staff of 27. Managed and controlled all MDF, Co-op and Marketing budget for company of $250M in revenue
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  • Ast Computer
    Manager Inside Sales & Operations
    Ast Computer Nov 1984 - Feb 1991
    A manufacture of computers and peripherals located in Irvine, Ca – Hired as one of the first 93 employees, ultimately growing to 1,400 employees nationally. Roles included Customer Service, Inside Sales, Forecasting, Quota Management, Sales Operations and Staffing. Started as an individual contributor and worked to expand scope and role, managing a group of 46 people supporting $150M in revenue.
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Bridget Bisnette Skills

Go To Market Strategy Strategy Cross Functional Team Leadership Channel Partners Multi Channel Marketing Strategic Partnerships Marketing Strategy Enterprise Software Channel Business Alliances Business Development Sales Enablement Demand Generation Strategic Planning Management Digital Marketing Leadership Strategic Alliances Cloud Computing Program Management Professional Services Marketing Management Product Marketing New Business Development B2b Product Management Start Ups Solution Selling Saas Marketing Unified Communications Global Marketing Direct Sales Partner Management Selling Sales Operations Analytics Change Management Thought Leadership Channel Marketing Strategy Development Channel Management B2b Marketing International Sales Messaging Sales Competitive Analysis Segmentation Strategic Thinking Software As A Service

Bridget Bisnette Education Details

  • University Of Phoenix
    University Of Phoenix
    General

Frequently Asked Questions about Bridget Bisnette

What company does Bridget Bisnette work for?

Bridget Bisnette works for Tenxengage

What is Bridget Bisnette's role at the current company?

Bridget Bisnette's current role is Go To Market Consulting for Information Technology Industry.

What is Bridget Bisnette's email address?

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What is Bridget Bisnette's direct phone number?

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What schools did Bridget Bisnette attend?

Bridget Bisnette attended University Of Phoenix.

What are some of Bridget Bisnette's interests?

Bridget Bisnette has interest in Science And Technology, Education, Health.

What skills is Bridget Bisnette known for?

Bridget Bisnette has skills like Go To Market Strategy, Strategy, Cross Functional Team Leadership, Channel Partners, Multi Channel Marketing, Strategic Partnerships, Marketing Strategy, Enterprise Software, Channel, Business Alliances, Business Development, Sales Enablement.

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