Bridget Coleman Email & Phone Number

Melbourne, Vic, Au

Returning to the workforce after a career break dedicated to family, health and travel. I’ve recently completed the 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗼𝘂𝗿𝘀𝗲 𝗮𝘁 𝗥𝗠𝗜𝗧, earning top mentor praise whilst sharpening my edge in industry practices.

Melbourne, Au

𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝘁𝗵𝗲 𝗼𝗻𝘀𝗶𝘁𝗲 𝘄𝗶𝗻𝗲 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝘄𝗲𝗯 𝗮𝗻𝗱 𝗮𝗽𝗽 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝗼𝗿 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮’𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗹𝗶𝗾𝘂𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿.I delivered standout campaigns including, Christmas, Penfolds vintage launches, Loud & Proud (Pride Week awareness) & Great Value Vino.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀• Led a team of developers to launch campaigns and trade initiatives using Agile methodologies• Collaborated with UX, CRO & data specialists for data-driven strategies to optimise performance• Worked with stakeholders to define goals and strategies for campaigns and technical support• Managed all aspects of content, including scheduling, briefing, proofing and execution• Created reports to present key findings and insights in business meetings• Initiated data-driven insights to optimise product placements and promotion strategies, enhancing effectiveness of marketing campaigns • Implemented customer feedback loops to gather insights and drive continuous improvement• Provide leadership to the team and support growth 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Managed onsite awareness of the prestigious Penfolds '22 collection returning exceptional results• Led Dan Murphy’s largest campaign, Christmas within six months of joining, significantly improving conversion rates and receiving positive customer feedback by implementing effective optimisation strategies• Developed the onsite strategy for the Great Value Vino campaign, increasing online wine sales through UX research, iterative testing and enhanced functionality𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀• Adobe Analytics• Jira / Confluence• Adobe AEM• Trader

Chadstone, Vic, Au

𝗟𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.• Managed the eCommerce trade plan to drive activities for homepage and onsite• Led high-impact campaigns including Back to School, EOFY, Black Friday and product launches• Utilised data analysis to identify trending products for targeted campaigns and homepage features• Conducted A/B testing with Adobe Target to validate hypotheses and increase conversion rates• Oversaw developers, designers & agencies for efficient campaign execution and content creation• Created dashboards in Adobe Analytics & generated reports to track & communicate performance𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• During the pandemic, I leveraged data analysis to pinpoint emerging customer needs, launching targeted campaigns that drove significant organic traffic and conversion rates whilst increasing average order value, all while supporting customers to adapt to home-based lifestyles.𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀• Adobe Target• Adobe Analytics• Store Builder• Hotjar

Taranaki, Taranaki, Nz

Volunteering to support positive change in local communities.• Teach environmental programs at local schools • Developed environment sustainability programs for local communities• Raised donations for communities and schools

Melbourne, Victoria, Au

𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗳𝗼𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗮𝗿𝗰𝗲𝗹 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗼𝗳 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀.• Supported updates to system enhancements, functionality upgrades and data migration• Led content refresh initiatives to align with brand style guides and update system imagery• Coordinated with stakeholders on go-to-market plans & communications for system updates• Identify opportunities through customer data and competitor analysis for platform improvements• Manage content updates using NeoPost ID CRM • Assisted in user acceptance testing on staging sites with test scripts and tracking tools• Conducted system training for customer service teams and developed user guides𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 • Played a key role in the successful launch of MyPost Business by collaborating with cross- functional teams in a complex environment, providing crucial insights for feature prioritisation. 𝗠𝘆𝗣𝗼𝘀𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗻𝗼𝘄 𝗮 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗳𝗼𝗿 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝗣𝗼𝘀𝘁.𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀• Adobe Analytics• NeoPostID• Tableau• Test Tracker • MS Visio and Project • Comm Ops• SAP BI

Melbourne, Victoria, Au

Overseeing digital developments for online parcel system, Click and Send.• Support business and enterprise projects• Manage online updates to improve user experience • Report on customer opportunities designed to improve customer experience• Manage workflow of change requests • Report system performance & customer activity through digital analytics • Conduct user acceptance testing • Project coordination • Document system processes to identify process improvement initiatives• Work closely with a variety of stakeholders, vendors and manage close business relationships • Create user guides, support materials and communications collateral • Conduct system training to support and sale areas 𝐒𝐤𝐢𝐥𝐥𝐬• User Acceptance Testing • Digital analytics• Online and digital channel development• Project coordination• Process Improvement

Melbourne, Victoria, Au

Provide support to Senior Business Advisors with process improvement strategies in projects. This includes development of tools using Lean Six Sigma methodologies.- Maintenance of project plans - Preparation of meetings including agendas and minutes - Design tools and templates used for project improvement strategies- Manage stakeholders for process improvement requests- Coordinate project workshops, meetings and presentations - Administration duties

Melbourne, Victoria, Au

Promote Australia Post products and services through the implementation of campaigns through a variety of marketing channels. Skills and Responsibilities:- Develop marketing plans, strategic & campaign briefs- Managing campaigns end-to-end from strategy to post implementation- Managing multi channel campaigns from in-store to radio campaigns to digital promotions - Event management and coordination- Identify marketing opportunities through data analytics, customer insights and reporting- Manage outbound telemarketing agencies for customer call blitzes- Manage the expectations of multiple stakeholders & external agencies. - Review of creative concepts from agencies and provide clear direction on requirements

Melbourne, Victoria, Au

Account manager for Australia Post account customers portfolio'd in the Western Region of Melbourne. • Meet monthly sales targets • Close leads on new customer opportunities - acquisition campaigns• Perform call out blitzes based on campaign requirements• Support marketing campaigns to increase return• Resolve disputes Achievements:• Received recognition within the internal newsletter as highest performing sales representative to close and acquire new customers in 2007 (whilst working part-time to complete University studies). Based on this recognition, the Marketing department invited me to join their team and my career at Australia Post blossomed from here.

Certificate, Product Management Advanced

Certificate, Product Management Fundamentals

Bachelor Of Arts, Music Industry