Bridget Coleman Email & Phone Number

Melbourne, VIC, AU

Returning to the workforce after a career break dedicated to family, health and travel. I’ve recently completed the 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗼𝘂𝗿𝘀𝗲 𝗮𝘁 𝗥𝗠𝗜𝗧, earning top mentor praise whilst sharpening my edge in industry practices.

Melbourne, AU

• 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝘁𝗵𝗲 𝗼𝗻𝘀𝗶𝘁𝗲 𝘄𝗶𝗻𝗲 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝘄𝗲𝗯 𝗮𝗻𝗱 𝗮𝗽𝗽 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝗼𝗿 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮’𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗹𝗶𝗾𝘂𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿.I delivered standout campaigns including, Christmas, Penfolds vintage launches, Loud & Proud (Pride Week.
• Led a team of developers to launch campaigns and trade initiatives using Agile methodologies
• Collaborated with UX, CRO & data specialists for data-driven strategies to optimise performance
• Worked with stakeholders to define goals and strategies for campaigns and technical support
• Managed all aspects of content, including scheduling, briefing, proofing and execution
• Created reports to present key findings and insights in business meetings

Chadstone, VIC, AU

• 𝗟𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.
• Managed the eCommerce trade plan to drive activities for homepage and onsite
• Led high-impact campaigns including Back to School, EOFY, Black Friday and product launches
• Utilised data analysis to identify trending products for targeted campaigns and homepage features
• Conducted A/B testing with Adobe Target to validate hypotheses and increase conversion rates
• Oversaw developers, designers & agencies for efficient campaign execution and content creation

Taranaki, Taranaki, NZ

• Volunteering to support positive change in local communities.
• Teach environmental programs at local schools
• Developed environment sustainability programs for local communities
• Raised donations for communities and schools

Melbourne, Victoria, AU

• 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗳𝗼𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗮𝗿𝗰𝗲𝗹 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗼𝗳 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀.
• Supported updates to system enhancements, functionality upgrades and data migration
• Led content refresh initiatives to align with brand style guides and update system imagery
• Coordinated with stakeholders on go-to-market plans & communications for system updates
• Identify opportunities through customer data and competitor analysis for platform improvements
• Manage content updates using NeoPost ID CRM

Melbourne, Victoria, AU

• Overseeing digital developments for online parcel system, Click and Send.
• Support business and enterprise projects
• Manage online updates to improve user experience
• Report on customer opportunities designed to improve customer experience
• Manage workflow of change requests
• Report system performance & customer activity through digital analytics

Melbourne, Victoria, AU

Provide support to Senior Business Advisors with process improvement strategies in projects. This includes development of tools using Lean Six Sigma methodologies.- Maintenance of project plans - Preparation of meetings including agendas and minutes - Design tools and templates used for project improvement strategies- Manage stakeholders for process.

Melbourne, Victoria, AU

Promote Australia Post products and services through the implementation of campaigns through a variety of marketing channels. Skills and Responsibilities:- Develop marketing plans, strategic & campaign briefs- Managing campaigns end-to-end from strategy to post implementation- Managing multi channel campaigns from in-store to radio campaigns to digital.

Melbourne, Victoria, AU

• Account manager for Australia Post account customers portfolio'd in the Western Region of Melbourne.
• Meet monthly sales targets
• Close leads on new customer opportunities - acquisition campaigns
• Perform call out blitzes based on campaign requirements
• Support marketing campaigns to increase return
• Resolve disputes Achievements:

Certificate, Product Management Advanced

Certificate, Product Management Fundamentals

Bachelor Of Arts, Music Industry