Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of 65,000+ dedicated people—including more than 12,000 physicians and advanced practice providers and more than 15,500 nurses providing care and services in 21 hospitals, 300+ outpatient locations and several post-acute facilities.In my role as a Digital Marketing Lead Specialist in the Corporate Communications department, I focus on building, delivering and supporting digital marketing initiatives across various channels. Responsibilities include email marketing/automation, content management, campaign development, application integration and more.

Altus is a leading provider of advanced workflow solutions, technology workstation fleet management, mobile telehealth solutions, workstations on wheels, virtual care solutions, medical computer carts, and wall-mounted workstations for healthcare technology applications. As the Director of Marketing, my responsibilities included:❑ Development and Implementation of company Marketing Plan in collaboration with adjacent company business units.❑ Ownership of the product management program.❑ Ownership of digital marketing, branding, and lead management programs.❑ Champion the Altus brand. Accountable for brand voice, creative direction, and product brand management.❑ Provide leadership, inspiration, and support to an internal marketing team and contracted agency partners.❑ Responsible for the management and deliverables from outsourced vendors for web development, design, SEO, and PPC.❑ Serve as a member of the Altus senior leadership team. Report directly to the Chief Commercial Officer and present quarterly marketing reports to our board of directors.

ManoByte is an inbound marketing agency and HubSpot Elite Partner (highest partner level) serving mid-market businesses with indirect distribution networks. My role as an account manager and digital marketing project manager included providing clients with strategic guidance, analysis and creative direction, and the technical implementation they needed to reach their goals. Industries I worked with included furniture manufacturing, medical equipment, and cloud technology. Digital tools I used included HubSpot, Canva, Wordpress, Google Analytics, Google Workspace, Microsoft Office, Zoom, Constant Contact, Hootsuite, Lucidchart, and more.

Managed a team of 4-5 marketing professionals (graphic designers, web development, videography, and digital marketing specialists). Worked closely with senior leadership and managers in four business units to accomplish goals for product launches, events, branding, promotions, pricing, communications, ecommerce, web development, and more. Used “politely pushy” project management skills to ensure tasks were accomplished in a timely manner.

As a Marketing Associate and Marketing Communications Specialist for Flow-Rite, my diverse set of responsibilities included: organizational health strategy & execution, market research & analysis in the material handling industry, owner of dealer enewsletter, educational webinar series strategy & execution, employee empowerment focus group strategy & execution, brand development (brochures, catalogs, website design), advertising, internal event & trade show management, graphic design (InDesign, Photoshop), social media communications (LinkedIn, Facebook), and more.