I weave strategy, information, the needs of clients and program management together to build go-to-market and internal campaigns that light up the market and drive revenue. My mantra and purpose as a professional and a program manager is to simplify. Hans Hoffman, an abstract expressionist painter I admire, said, “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” This is the guiding principle of everything I do. But of course achieving simplicity is not simple! The art of a successful strategic program, be it focused on SPACs (Special Purpose Acquisition Companies), ESG (Environmental, Social, and Governance) or tax reform, is to connect the dots so others can then follow the pattern. That requires me to build trust and collaboration with partners, practice leaders, creatives and clients to find the strategic, compelling red thread that simplifies and connects ideas and execution and makes a program work and resonate in the market, while being simple for our professionals to use and sophisticated enough to appeal to the most complex clients. Over the course of my career and personal journey, I’ve lived several lives. From media buyer to sales to the brand side to a consultant, I’ve gotten the opportunity to see business from different perspectives. That’s what gives me the vantage point to simplify efforts. I have insight into what buyers need and respond to, what professionals need when they’re selling to clients, and what creatives need to execute on a vision. To me, there’s nothing more satisfying than putting together the puzzle pieces of marketing, strategy, business and relationships to connect with clients and drive revenue. If you’re a simplicity fanatic or want to learn from one, let’s connect and share stories and techniques.
Listed skills include Integrated Marketing, Digital Media, Online Advertising, Marketing, and 46 others.
