Bridget has held senior management positions in marketing and communications with GenNext Technologies, Synthego, 10x Genomics, Eksigent, Ciphergen Biosystems, Applied Biosystems, and Agilent Technologies. Plus, Bridget consulted with the top players in the life sciences market like Thermo and BD Biosciences. She launched revolutionary products from protein footprinting and CRISPR tools, single-cell gene expression systems, DNA sequencers, LCMS solutions, aCGH and miRNA microarrays, SELDI mass specs and nanoLCs to advanced bioinformatics tools. Beyond product introductions, she led the marketing communications effort that unleashed the massive protein biomarker discovery market. • Exceptional strategist skilled at creating brand awareness and demand generation programs. • Business-minded creative crafting programs to maximize ROI.• Seasoned brand manager adept at producing compelling company/product identities. • Savvy online and social media marketer for affiliation-based programs. • Event marketing expert proficient at maximizing attendance and ROI. • Global communicator to enable effective marketing for worldwide enterprises.
Listed skills include Marketing Communications, Product Launch, Biotechnology, Integrated Marketing, and 45 others.