Bridget Fong Pui Kuan Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Singapore

Headed the Product Marketing and Communications team for Singapore's operation which include:• Leading the Product Marketing team in new product development and delivering revenue as well as subscriber growth for fibre broadband, mobile and digital services• Leading the Marketing Communications team in creating brand awareness, preference and affinity among key target market segments as well as delivering online/digital sales target. Key achievements and initiatives:• First… Show more Headed the Product Marketing and Communications team for Singapore's operation which include:• Leading the Product Marketing team in new product development and delivering revenue as well as subscriber growth for fibre broadband, mobile and digital services• Leading the Marketing Communications team in creating brand awareness, preference and affinity among key target market segments as well as delivering online/digital sales target. Key achievements and initiatives:• First to launch TVB's OTT service and MyRepublic Talk mobile app for roamers • Successfully grew broadband ARPU month on month• Successfully disrupt the market with the launch of no-contract SIM-only postpaid mobile plan that garnered substantial customers in less than 2 months of launch• Introduced new broadband bundles targeting unique market segments• Introduced handset devices installment plans for mobile customers• Initiated strategic partnerships such as Mediacorp and Sembcorp to improve attractiveness of product offerings• Launched Gamer Perks loyalty program and Gamer Arena online and offline community engagement program to drive affinity with gamers Show less

Singapore

Mobile Banking & Payment (Singapore market), responsible for:> Annual Budget Planning> Customer Acquisition> Marketing CommunicationsKey achievements• Launched Singtel Dash - Singapore's all-in-one mobile payments app complete with P2M, P2P, NFC transport payments, remittance and prepaid top-up. The mobile payment platform is agnostic to mobile operator and devices, namely Android and iOS• Launched Singapore’s first virtual Visa account on Singtel Dash… Show more Mobile Banking & Payment (Singapore market), responsible for:> Annual Budget Planning> Customer Acquisition> Marketing CommunicationsKey achievements• Launched Singtel Dash - Singapore's all-in-one mobile payments app complete with P2M, P2P, NFC transport payments, remittance and prepaid top-up. The mobile payment platform is agnostic to mobile operator and devices, namely Android and iOS• Launched Singapore’s first virtual Visa account on Singtel Dash mobile payments app, thus enabling users to payWave using their NFC-enabled Android smartphones and make online purchases• Launched Singapore Quick Response Code (SG QR) payments on Singtel Dash in support of Singapore’s Smart Nation drive to encourage digital payments at merchants including hawker stalls• Grew digital payment subscriber base by 10-fold within 2 years• Quadrupled mobile payment usage in 2018• Achieved leadership position in NFC Transit SIM adoption among industry players• Won Dash’s No Wallet Challenge video the top 10 YouTube’s ads that resonates most with audiences. The video obtained 1.2M views• Spearheaded the adoption of digital banking in collaboration with Standard Chartered Bank for current and savings account, personal loan and travel insuranceAwards• Individual Spots Awards for outstanding performance • CEO Team Award (Business Excellence) for SG50 Campaign Lifted Brand and Celebrate Our Legacy Show less

Singapore

Singtel TV (Singapore market), responsible for:> Revenue Enhancement > Churn Management > Customer Engagement Key achievements:• Successfully grew Singtel TV ARPU and revenue through effective upsell programs• Successfully contained churn and met target• Successfully reduced dormancy by > 10 percentage pointsAwards• Individual Spots Awards for outstanding upsell achievements for Singtel TV• Outstanding Team Award for Lowest Singtel TV… Show more Singtel TV (Singapore market), responsible for:> Revenue Enhancement > Churn Management > Customer Engagement Key achievements:• Successfully grew Singtel TV ARPU and revenue through effective upsell programs• Successfully contained churn and met target• Successfully reduced dormancy by > 10 percentage pointsAwards• Individual Spots Awards for outstanding upsell achievements for Singtel TV• Outstanding Team Award for Lowest Singtel TV Churn Show less

Singapore

Fibre Broadband Dual & Triple Play (Singapore market), responsible for:> Annual Budget Planning> Customer Acquisition > Product Pricing & PromotionKey achievements:• Grew fibre subscriber base by >50% and revenue by >10% against target to sustain SingTel’s market leadership position in fibre. Awards• Individual Spots Awards for achieving dominant market share in Fibre broadband market

Malaysia

Mobile Postpaid, Mobile Prepaid & Advanced Data Services (Malaysia market) with the following responsibilities:> Customer Acquisition> Customer Usage> Customer Loyalty > Product Development, Pricing & Promotion> Marketing Communications > Partnership ProgramsKey achievements & initiatives• Successfully launched iPhone3G with a new postpaid rate plan for consumers, employee plan for staff and other alliances programs with partners and own… Show more Mobile Postpaid, Mobile Prepaid & Advanced Data Services (Malaysia market) with the following responsibilities:> Customer Acquisition> Customer Usage> Customer Loyalty > Product Development, Pricing & Promotion> Marketing Communications > Partnership ProgramsKey achievements & initiatives• Successfully launched iPhone3G with a new postpaid rate plan for consumers, employee plan for staff and other alliances programs with partners and own group of companies• Introduced industry first lowest postpaid plan that reduced entry barrier for prepaid users to own their first postpaid line• Revolutionized the market with the first ever supplementary line handset program that had more than doubled the company’s handset devices sales • Achieved stretched target for MMS revenue and introduced innovative Advanced Data Services (ADS) such as MMS Plus, Message Plus and Complete Phone Backup• Successfully developed the fulfillment platform for MNP (Mobile Number Portability) to acquire competitors’ subscribers via direct marketing. Effectively saved more than 95% of prepaid revenue during the nationwide prepaid registration exercise• Enabled Hotlink to stay on top of competition with quick response to price competition and drove stickiness through brand engagement• Drove “value” perception with the creation of postpaid IDD bundles and special IDD rates to international operators within the group• Developed "special prepaid packs” for the Indonesian and Philippines foreign workers. Built affinity through use of ADS, affiliation with the Indonesian embassy and on-ground events that created engagement with this community.• Successfully revamped and re-launched Hotlink Club rewards• Launched prepaid IDD132, a budget IDD service for migrant workers• Successfully grew IDD traffic and revenue by triple and double digits respectively. Awards• Departmental Awards for excellent contribution to Maxis• Spots Awards for contribution to significant milestones of Maxis Show less

Reports to Vice President of local ICM Mobile Phone with overall responsibility for the marketing and communications of SIEMENS mobile phone. At the same time, dotted line reporting to Siemens’ regional office in Singapore for marketing alignment.Key achievement:• Successfully launched Siemens’ new 65 series mobile phones for the professionals, sportsmen & value seekers.

Reported to Chairman and Vice President of Sales & Marketing with overall responsibility for the marketing and communications of the company’s leading brand, NaisonCall since its inception in 2001 and latter the entire group’s brand of services.Key achievement:• Successfully launched NasionCall Elite (postpaid service) and NasionCall Home (prepaid card) for the corporate and end consumers respectively. These brands had gained popularity and ranked top 3 in the VoIP industry then.