Bridget Fong Pui Kuan Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Singapore

• Headed the Product Marketing and Communications team for Singapore's operation which include:
• Leading the Product Marketing team in new product development and delivering revenue as well as subscriber growth for fibre broadband, mobile and digital services
• Leading the Marketing Communications team in creating brand awareness, preference and affinity among key target market segments as well as delivering online/digital sales target. Key achievements and initiatives:
• First… Show more Headed the Product Marketing and Communications team for Singapore's operation which include:
• First to launch TVB's OTT service and MyRepublic Talk mobile app for roamers
• Successfully grew broadband ARPU month on month

Singapore

• Mobile Banking & Payment (Singapore market), responsible for:> Annual Budget Planning> Customer Acquisition> Marketing CommunicationsKey achievements
• Launched Singtel Dash - Singapore's all-in-one mobile payments app complete with P2M, P2P, NFC transport payments, remittance and prepaid top-up. The mobile payment platform is agnostic to mobile operator and devices.
• Launched Singapore’s first virtual Visa account on Singtel Dash… Show more Mobile Banking & Payment (Singapore market), responsible for:> Annual Budget Planning> Customer Acquisition> Marketing CommunicationsKey.
• Launched Singapore’s first virtual Visa account on Singtel Dash mobile payments app, thus enabling users to payWave using their NFC-enabled Android smartphones and make online purchases
• Launched Singapore Quick Response Code (SG QR) payments on Singtel Dash in support of Singapore’s Smart Nation drive to encourage digital payments at merchants including hawker stalls
• Grew digital payment subscriber base by 10-fold within 2 years

Singapore

• Singtel TV (Singapore market), responsible for:> Revenue Enhancement > Churn Management > Customer Engagement Key achievements:
• Successfully grew Singtel TV ARPU and revenue through effective upsell programs
• Successfully contained churn and met target
• Successfully reduced dormancy by > 10 percentage pointsAwards
• Individual Spots Awards for outstanding upsell achievements for Singtel TV
• Outstanding Team Award for Lowest Singtel TV… Show more Singtel TV (Singapore market), responsible for:> Revenue Enhancement > Churn Management > Customer Engagement Key achievements:

Singapore

• Fibre Broadband Dual & Triple Play (Singapore market), responsible for:> Annual Budget Planning> Customer Acquisition > Product Pricing & PromotionKey achievements:
• Grew fibre subscriber base by >50% and revenue by >10% against target to sustain SingTel’s market leadership position in fibre. Awards
• Individual Spots Awards for achieving dominant market share in Fibre broadband market

Malaysia

• Mobile Postpaid, Mobile Prepaid & Advanced Data Services (Malaysia market) with the following responsibilities:> Customer Acquisition> Customer Usage> Customer Loyalty > Product Development, Pricing & Promotion>.
• Successfully launched iPhone3G with a new postpaid rate plan for consumers, employee plan for staff and other alliances programs with partners and own… Show more Mobile Postpaid, Mobile Prepaid & Advanced Data Services.
• Successfully launched iPhone3G with a new postpaid rate plan for consumers, employee plan for staff and other alliances programs with partners and own group of companies
• Introduced industry first lowest postpaid plan that reduced entry barrier for prepaid users to own their first postpaid line
• Revolutionized the market with the first ever supplementary line handset program that had more than doubled the company’s handset devices sales
• Achieved stretched target for MMS revenue and introduced innovative Advanced Data Services (ADS) such as MMS Plus, Message Plus and Complete Phone Backup

• Reports to Vice President of local ICM Mobile Phone with overall responsibility for the marketing and communications of SIEMENS mobile phone. At the same time, dotted line reporting to Siemens’ regional office in.
• Successfully launched Siemens’ new 65 series mobile phones for the professionals, sportsmen & value seekers.

• Reported to Chairman and Vice President of Sales & Marketing with overall responsibility for the marketing and communications of the company’s leading brand, NaisonCall since its inception in 2001 and latter the entire.
• Successfully launched NasionCall Elite (postpaid service) and NasionCall Home (prepaid card) for the corporate and end consumers respectively. These brands had gained popularity and ranked top 3 in the VoIP industry.