Bridget Gelderman Email & Phone Number

Hawley, Pa, Us

Licensed real estate Associate Broker in Pennsylvania specializing in the listing of residential and commercial properties. Manage real estate transactions, contract negotiations, property marketing and home staging. Work with Buyers in the Lake Wallenpaupack, Lake Region and Pocono Mountain area looking to find their "dream home". Utilize knowledge of area, school districts, communities and commute to determine best relocation options. Assess rental potential with buyers to determine investment property options. Bring Buyers and Sellers together for a successful smooth transaction. Develop relationships with home inspectors, contractors, and appraisers to determine any and all actions that need to be taken prior to closing. Ensure that all terms of the contract are met prior to closing.

Oversee the strategic development of The East Shore LLC comprising of East Shore Lodging, Wallenpaupack Scenic Boat Tours & Boat Rentals, East Shore Boat Slips, East Shore Gifts and The Shops at Gresham's Landing. Manage the financial position of the company by determining what areas are most efficient and how other areas can be more profitable. Manage the P&L and balance sheet. Forecast future expenditures including capital improvements, asset purchases and natural resource opportunities. Create and manage the advertising and press strategy for each line of business.Launched East Shore Boat Slips, Wallenpaupack Boat Rentals and East Shore Gifts. Made each line of business profitable within the first year. Grew the entire company yearly despite weak economic times and a declining trend in the travel industry.

Created a brand strategy focusing on the long-term success of Discover Pike PA. Developed a five year plan and budget incorporating the brand image into an overall plan including website development, marketing elements, social media, print materials and a printed visitors guide. Report to a Board of Directors with strategy recommendations, budget updates and monthly reports. Steered the development of the website by creating a tool that was visually captivating, user friendly and interactive. Generate visitation to the website with an advertising, public relations and social media campaign.Manage media inquiries, website updates, ad layouts, social media and SEO strategy.

Develop innovative promotions and strategic plans for entertainment and cable industry clients. Create marketing promotions, develop strategic plans, manage in-market programs and special events. Oversee the management and implementation of affiliate and consumer promotions. Promotion management includes: support and guidance in overall promotion development and strategy. Managing campaign flow, approval processes, creative development and client support materials. Developing creative briefs, overseeing target market lists and development of the online registration and prize redemption web sites, creating targeted sales materials, managing timelines, affidavit analysis and budgets.

Work in conjunction with a team at Ski Big Bear at Masthope Mountain to create a memorable, family friendly skiing experience. Consult on the advertising campaign, press strategy, marketing materials and social media platforms.

Created buzz marketing campaigns and publicity stunts for television and entertainment clients by conceiving and executing innovative, brand activating radio and television promotions, travel experiences and buzz marketing stunts to increase ratings and revenue. Collaborated with the team to develop buzz marketing stunts for: Gene Simons Family Jewels, The Two Corey’s and Californication. Created travel experiences for: Nickelodeon Kids’ Choice Awards, Comedy Central Indecision 2008, CMT Music Awards and TV Land Awards.

Greater New York City Area

Collaborated integration opportunities for national advertisers within CMT programming. Implemented marketing strategies and extensions on an advertiser-by-advertiser basis to achieve a sponsor promise and satisfy brand integrity for both CMT and cmt.com. Strategized and collaborated with the vice president and sales management to help break and grow specific advertiser categories. Managed a staff of five including making hiring decisions, writing reviews and creating specific development plans with each team member. Liaison between ad sales, program planning, promos, and all channel marketing departments for national advertiser requests while ensuring brand alignment. Managed the Integrated Marketing budget and on-air promotional calendar with programming, creative and advertising sales.

Greater New York City Area

Developed and implemented an annual marketing and local ad sales strategy that supported both Nickelodeon and MTV Networks priorities; maximized resources while driving revenue and distribution for the company. Managed a $5,200,000 annual marketing budget. Generated $28,000,000 in media support through promotional and marketing partnerships. Composed a wide array of communication tools including presentations, positioning documents, tracking reports, project analysis and media summaries. Directed development of trade campaigns, including strategic direction, creative execution and media/financial planning. Managed a team of three including making hiring decisions, writing regular reviews, determining compensation and creating specific development plans with each team member.

Greater New York City Area

Implemented all CMT strategies developed to support distribution, ratings and brand awareness to affiliate communities. Transitioned a twenty year-old channel into an MTV Networks brand while assisting in making CMT the fastest growing network on cable television.Constructed launch incentives, marketing opportunities and press plans that aggressively drove CMT distribution to 74,000,000 homes. Strategies included national broadcast TV, local spot buys, regional radio, local events, acquisition/upgrade promotions and grassroots marketing.Spearheaded off-air promotional and sales materials. Designed and developed consumer marketing materials to be used in conjunction with affiliates. Provided leadership and direction to a staff.Conceptualized and managed every aspect of the first and second annual CMT Video Music Awards to drive ad sales revenue/insertion, channel distribution and ratings. Oversaw the campaign’s creative process (designed local ad sales strategy, promotion, prizing and trade ads). Managed a budget in excess of $300,000. Increased ROI from the first year by 250% and media value by 230% to $2,800,000.Devised and managed every aspect of a concert launch event for 12,000 people. Hired the production company, managed talent relations and created promotional elements that included cable, radio, print and public relations.Supported VH1’s business goals to drive distribution, increase ratings and build brand awareness by creating and executing local promotions, public affairs campaigns and local ad sales initiatives. Crafted and executed multi-pronged marketing programs. Elements included: public relations, direct mail, local ad sales, tune-in promotions and local events. Executed nationwide promotion of Divas Live, My VH1 Music Awards and the VH1 Fashion Awards that generated over $8,300,000 in media value for the shows. Designed full media marketing opportunities for affiliates that drove community awareness for VH1 Save The Music campaign.

Maintained a 50% close ratio and trained over 400 clients. Developed a monthly sales plan which included overall sales goals, strategic account goals, conversion plans and specialist meetings. Created and presented an eight-part seminar to entire sales force.

Mba, Finance, Marketing

Bachelor Of Science - Bs, Marketing

Bs, Marketing

Master Of Business Administration - Mba, Finance, General

Bachelor Of Science - Bs, Marketing