Bridget Gilbert Email & Phone Number

Hunt Valley, Maryland, US

Akron, OH, US

• Orchestrated market research initiatives for North American business, including B2B (e.g., Healthcare) and Consumer markets. Designed and directed timely, effective, right-sized research activities to inform.
• Created a full-service in-house market research capability, reducing enterprise spend on market research by 40%. Adept management of a substantial operating budget to maximize volume and quality of insights. Directed.
• Launched a knowledge management platform to house 600+ market research reports, allowing for easy integration of prior data to support systems-thinking and visual storytelling. Activated an engagement strategy to.
• Directed a consumer segmentation initiative which informed product innovation and targeted marketing, resulting in several new product launches and all-time high share at MULO retail.
• Spearheaded a breakthrough approach to behavioral intervention for driving hand sanitizer usage behavior, applying academic models to business questions and leveraging existing technology in new applications to collect.
• Initiated development and periodic refresh of Catalytic Questions mental model and research roadmap, creating multi-disciplinary focus on research questions that support enterprise priorities.

New York, NY, US

• Led the integration of insights across shopper marketing and retail activation programs for diverse North American client base, including Sanofi, Nestlé, Nature’s Bounty Co., American Greetings, Chase, and ContiTech..
• Facilitated insights activation workshops with agency and client teams, translating data into relevant insights for multi-disciplinary audiences, including creative services, account management, brand managers, sales.
• Regularly presented at leading industry events and conferences, including Market Research Association and Path to Purchase Expo. Named Path to Purchase Institute Faculty 2016-2019.
• Participated in new business acquisition activities, including presentation of agency research capabilities to prospective clients.

New York, NY, US

• Directed Purchase Decision Journey primary research on behalf of clients, resulting in activation programs to improve aisle layout, navigation and at-shelf communication for retailers including Kroger and Walmart.
• Managed robust agency syndicated research budget, determined appropriate tools and subscription services to assure agency maintained competitive edge.
• Served on leadership committee for corporate office, collaborated on efforts related to local PR, employee retention, engagement, and training.

New York, NY, US

• Directly engaged in the design and management of quantitative and qualitative research, including focus groups, interactive video chats, shop-alongs, in-depth interviews, bulletin boards, and online surveys.
• Designed and implemented agency’s Insights Inventory offering, which leveraged client research to identify knowledge gaps and build focused, actionable learning plans.

New York, NY, US

• Designed and implemented agency’s Retail Patterning initiative, which included competitive tracking and trend watching for seasonal and key drive period shopper marketing activity.

New York, NY, US

• Led questionnaire design, data analysis and report development for the agency's proprietary annual thought leadership study, ShopperSight. Researched trends in shopper marketing and authored a shopper insights.
• Conducted regression analyses to evaluate media mix effectiveness for clients; Gordman’s retail analysis resulted in 25% increase in agency revenue for this account.

Master Of Arts, Psychology - Consumer Research

Bachelor Of Science, Psychology And Business Administration