Bridget Goldstein Email & Phone Number

Washington, DC, US

Baltimore, Maryland, US

• Lead data-driven, omni channel personalization strategy, focused on driving growth in direct-to-consumer business
• Manage a team responsible for personalization technology, customer data strategy, customer journey design
• Collaborate with technology, creative, and regional stakeholders to implement, measure, and iterate upon personalization use cases, including customer lifecycle journey design, loyalty gamification strategy, targeted.
• Created a personalization technology roadmap, and manage Customer Data Platform (CDP) use case prioritization and implementation across regions

Chicago, IL, US

• Manage a team of 10+ individuals responsible for strategic analytics projects to grow and optimize marketing & loyalty business, as well as data and reporting to run and measure existing programs
• Present opportunities for innovation to senior leadership, and drive projects from ideation to execution
• Lead portfolio of marketing and loyalty data integration and analytics projects, including cobrand credit card acquisition and retention, member and premier program design, new product development, partner marketing.
• Delivered a new cobrand card propensity model, gained buy-in from all stakeholders, identified a test plan and communicated results to leaders to enable a quick-to-market execution
• Managed a loyalty customer segmentation project, focusing on what segments can tell us about the next best action and communication strategy
• Own the customer and loyalty data strategy for United, including identifying the right tools and dashboards to make data more accessible and enable quick access to insights

Chicago, IL, US

• Manage customer analytics and experience initiatives through data analytics capabilities, including business intelligence, data visualization, customer journey touch point mapping, and predictive analytics
• Lead HR employee data & analytics work stream including utilizing data and analytics to improve talent acquisition, employee experience and leadership development
• Manage the portfolio of customer and employee data analytics work streams

Chicago, IL, US

• Led a large-scale customer metrics project resulting in hundreds of actionable customer experience, product and loyalty metrics including historical purchase behaviors, product propensity models, customer segmentation.
• Collaborated with internal and external partners to build out customer insights strategy and use cases; experience partnering with vendors as well as internal stakeholders, including customer experience, e-commerce.
• Managed a customer reliability project enabling reliability tracking to an individual customer level, by joining operational reliability data with customer bookings and retention metrics
• Designed and implemented a surprise and delight program for high value premier customers, resulting in improvement 1K satisfaction / net promoter score
• Optimized multiple marketing campaigns using data to produce powerful insights regarding customer campaign engagement; created a new premier acquisition program for MBA graduates, resulting in significant revenue lift.
• Created actionable reporting utilizing data visualization tools to gain insights from multiple data sources

Chicago, IL, US

• Led targeted customer acquisition strategy and execution in multiple marketing channels including email, retargeting, display ads and social media, partnering with vendors to enable effective marketing campaigns
• Developed and executed targeted marketing campaigns for high value and premier member acquisition, engagement, and retention, including test design approach, targeting optimization, and financial forecasting
• Managed Global Services and 1K outreach through contact center, direct mail, and airport customer appreciation program, including training, reporting and management of production processes and communication across groups
• Built out customer lifecycle strategy for acquisition and retention programs, including creating trigger campaigns based on key milestones
• Designed customer surveys and collaborated with United Insights Board to develop survey questions; analyzed survey and campaign results, including financial analyses

Iowa City, Iowa, US

• Led class discussions on topics related to marketing, ethics, and analyzing case material
• Graded papers on marketing topics, giving feedback to improve students' writing and communication abilities and understanding of marketing concepts
• Responsible for multiple undergraduate marketing courses: Introduction to Marketing Strategy, Professional Preparation in Marketing, Marketing Management Capstone course, Sales Management.

Chicago, IL, US

• Developed a marketing plan for a travel club, conducting a pricing analysis, customer segmentation and recommendation moving forward for customer acquisition and increased revenue
• Coordinated project goals with multiple teams, including brand management and editorial, MileagePlus loyalty program, and e-commerce
• Conducted an email acquisition campaign, targeting a specific segment of customers to maximize profitability

Iowa City, Iowa, US

• Assisted in recruiting and admissions for MBA program, including:
• Crafting email communications targeted for prospective students
• Promoting via social media including Facebook and Twitter
• Assisting in recruiting program events such as chats and recruiting visits

Muscatine, Iowa, US

• Established relationships and led discussions between IT and business users in operations, finance and supply chain management, driving system changes to reduce cost and increase value in these areas
• Responsible for application and system design, testing and training, and detailed process documentation for multiple concurrent projects
• Participated in multiple lean kaizen events, resulting in process improvements in supply chain, transportation, data management, and cost savings in inventory and labor
• Managed the implementation of a shipment consolidation application, which reduced truckload freight costs by 10%
• Designed and implemented an inventory system required for a new transactional segment of business for HON Company, eliminating manual processes and resulting in real-time visibility of different inventory types
• Analyzed data and developed reports to evaluate important metrics, resulting in process improvements including shorter lead times, decreased backorders, improved customer communications, and inventory accuracy

Woonsocket, RI, US

• Managed a team of 4 to 8 employees in cashier, stocking, and photo technician roles
• Analyzed and calculated accounting and sales metrics, including individual audits and sales totals
• Trained new employees in cashier and customer support responsibilities
• Organized and streamlined processes for weekly in-store advertising materials, by assigning tasks appropriately to employees, reducing time and effort to complete work

Mba, Marketing

Bba, Management Information Systems