Program Manager: Operations, Marketing & Sales Enablement \\ Supporting brands: Microsoft Azure Cloud Supply Chain Sustainability, Microsoft Cloud for Industry - Data & AI Service Lines, Surface Commercial Marketing- Overhauled performance reporting UX to clarify business insights and strategic planning using Excel models and PowerBI; drove ROB and MBR for $1.5B business- Implemented transparent reporting, enhancing data maturity for decision-making by creating 2 data models with MSX/Sales and Finance, and addressing data center end-of-life planning- Enabled pre-sales readiness with high-impact leads for field sales by surfacing actionable opportunities based on drivers, marketing effectiveness, CTAs, and content engagement for Enterprise, SMC, industry-specific partners- Guided timelines, sprint planning, performance metrics (KPIs), and stakeholder engagement on mapping data requirements, working sessions, backlog prioritization, and data governance- Documented full data lifecycle and created templates compliant with brand guidelines and accessibility standards, covering data gathering from multiple sources, analysis, and reporting- Managed self-serve Service Desk tool release; leveraged to issue readiness and training completion badges, significantly reducing manual effort (16 per year)Partner Marketing Manager: M365 Modern Work Partner Development MarketingSupport content creation, BOM, and vendor workstreams ahead of annual Inspire event, previously the Worldwide Partner Conference with 10K+ attendees; virtual event- Managed global partner interviews and video production for a digital event- Delivered keynote script, tick-tock, and branded assets for production- Coordinated with MS Learning for Modern Work Partner learning path promotion and development.

Drove acquisition strategy for membership and learners in Coursera series, implemented strategy to double visits to on-site blog, reported to board on performance and ROAS, managed budget – fully volunteer organization- Adopted CRM/email, increased open rate 2x prior quarter, data analysis to create member segments - Developed success metrics for AWIT’s Coursera product management, cloud specializations - Copy edited and proofread video closed-captioning, transcripts, written segments, and meta-data to expand accessibility for MOOCs covering engineering, project management, and leadership management- Integrated OKRs into team culture for 6 local chapters and cross-trained a team of 3 data-minded product managers driving improved marketing outcomes

- Developed & implemented flexible measurement framework to evaluate marketing effectiveness, with specific attention to customer experience within digital event platforms- Partnered with chapter marketing leads on OKR adoption at local levels, enabling lightweight solution for integrating their performance against org-wide early growth phase goals

YouTube Creator Marketing Insights - Project “Temporary” through Adecco- Identified efficiencies and developed playbook for 3 related Creator surveys; audited internal processes and advanced actionable data interpretation by knitting together behavioral, attitudinal, and social data holistically- Standardized data interpretation for 18-market, 21K+ tracking survey and developed point-of-view narratives for insights team, integrating brand tracking, survey open ends, and social listening- Co-authored an improved data dictionary for open ended survey questions to extract details pertinent to key business questions and creator intention, per OKRs

Consultant with Microsoft Search Business Planning – Redmond, Wash.- Oversaw measurement & learning practice for web + mobile apps spanning 20+ “big-bet” campaigns, 3 product launches, and ongoing brand tracking studies- Evaluated performance and flagged issues in coordination with media agency, AdOps, and relevant cross-functional leads- Drove end-to-end campaign reporting and analysis across marketing channels, delivering business insights and paid media performance to leadership, stakeholders, and partners- Worked closely with analytics and product marketing teams to determine KPI framework, lock on learning agenda, and ensure brand study questions are closely aligned with campaign objectives- Managed reporting for campaign phase/end and business reviews aligned to learning questions and relevant business questions

6-month Consulting Project with Classmates.com – Seattle, Wash.- Manage full customer lifecycle – registration, paid upgrades, and continued product engagement – to ultimately meet, and beat, revenue goals - Design, manage, and execute SSO, A/B, and MVT to most effective outbound messaging - Programmed targeted, relevant content and enticements to lift registration rates- Partner cross-org to maximize user retention and improve onsite experiences

Consulting with Search, Cloud & Content: Bing, Edge & MSN / Windows Mktg – Bellevue, Wash.- Managed 30+ user custom tag management system; implemented front-end templates for increased precision, led UAT and training, and scoped v3 updates- Promote ongoing evaluation of integrated marketing tactics as a key contributor to project success - Project manage measurement plans to drive accountability and attribution for ROI metrics - Size “owned” audiences and overlap among verticals for lifecycle marketing with DMP (BlueKai) - Build social influencer “lead-gen” and evaluation program for grass-roots advocacy - Develop data driven narratives from VOC analysis for brand, product, and competitive topics

Consultant with Starbucks Global Digital Marketing – Seattle, Wash. • Own planning, analysis, and reporting findings for engagement and loyalty initiatives• Define KPIs and social media channel measurement for US and Global market social media programs • Integrated measurement across digital activities – planning, defining social media best practices, community engagement – and provided internal and external partners a framework for digital success

Consultant with Microsoft Bing – Bellevue, Wash. • Lead measurement and optimization of consumer engagement campaigns and the brand-new Bing Rewards loyalty program• Develop comprehensive insights and analysis for consumer engagement and retention initiatives • Drive web analytics and social listening best practices across 6+ channels for Bing and partner brands

• Provide analysis, insights, and optimization recommendations based on customer segmentation, site traffic, unit sales, paid media campaigns, social media, and social listening analysis for clients in Travel, Food & Beverage, and Mobile industries• Conversion funnel and traffic tracking design for mobile hardware manufacturer in Adobe Analytics • B2B customer segmentation identifying most valuable SMB verticals for targeting and acquisition

2-month Optimization Consulting Project with MSN Branded Entertainment and Experiences Team – Seattle, Wash.• Analyze and optimize content of 12 web “advertorials” to increase thru-traffic efficiency and revenue for a $60MM premier ad partner program; determine priority, new ad products opportunity, and prepare traffic forecast for finance team• Optimize XML templates for Razorfish RIAx, cutting data-gathering time for solutions by 70%

Consultant with Microsoft Health Solutions Group (HealthVault.com) – Redmond, Wash.• Develop KPI scorecards for improved understanding of user lifecycle on HealthVault.com/Live Search Health (Bing) • Optimize and expand reporting for consumer business group, increasing scorecard efficiency by 40%• Manage WebTrends Analytics implementation, set success metrics, and plan reporting automation

msnbc.com (now NBCnews.com) – Redmond, Wash.Marketing Research Analyst, Marketing 2002 – 2008• Develop performance scorecards, correlating site traffic to breaking news and events, as a part of initiating regular site reporting; migrated to Adobe Analytics, reconciling data sources • Competitive research and feature development recommendations through primary research in the form of focus group management, site traffic, NPS, and A/B testing• Process improvements for report library and partner CRM for biz-dev, reducing churn and rework Content Producer & Web Production Specialist, Editorial & Technology 1999 – 2002 • Affiliate relationship management and support for 100+ partners across United States, local news production for 16 medium markets• Monthly traffic reporting for 120+ media partners