Bridget Hughes Email & Phone Number

Redmond, WA, US

Issaquah, Washington, US

Program Manager: Operations, Marketing & Sales Enablement \\ Supporting brands: Microsoft Azure Cloud Supply Chain Sustainability, Microsoft Cloud for Industry - Data & AI Service Lines, Surface Commercial Marketing- Overhauled performance reporting UX to clarify business insights and strategic planning using Excel models and PowerBI; drove ROB and MBR for.

San Francisco, CA, US

Drove acquisition strategy for membership and learners in Coursera series, implemented strategy to double visits to on-site blog, reported to board on performance and ROAS, managed budget – fully volunteer organization- Adopted CRM/email, increased open rate 2x prior quarter, data analysis to create member segments - Developed success metrics for AWIT’s.

San Francisco, CA, US

- Developed & implemented flexible measurement framework to evaluate marketing effectiveness, with specific attention to customer experience within digital event platforms- Partnered with chapter marketing leads on OKR adoption at local levels, enabling lightweight solution for integrating their performance against org-wide early growth phase goals

San Bruno, CA, US

YouTube Creator Marketing Insights - Project “Temporary” through Adecco- Identified efficiencies and developed playbook for 3 related Creator surveys; audited internal processes and advanced actionable data interpretation by knitting together behavioral, attitudinal, and social data holistically- Standardized data interpretation for 18-market, 21K+.

Redmond, Washington, US

Consultant with Microsoft Search Business Planning – Redmond, Wash.- Oversaw measurement & learning practice for web + mobile apps spanning 20+ “big-bet” campaigns, 3 product launches, and ongoing brand tracking studies- Evaluated performance and flagged issues in coordination with media agency, AdOps, and relevant cross-functional leads- Drove end-to-end.

Bellevue, Washington, US

6-month Consulting Project with Classmates.com – Seattle, Wash.- Manage full customer lifecycle – registration, paid upgrades, and continued product engagement – to ultimately meet, and beat, revenue goals - Design, manage, and execute SSO, A/B, and MVT to most effective outbound messaging - Programmed targeted, relevant content and enticements to lift.

Redmond, Washington, US

Consulting with Search, Cloud & Content: Bing, Edge & MSN / Windows Mktg – Bellevue, Wash.- Managed 30+ user custom tag management system; implemented front-end templates for increased precision, led UAT and training, and scoped v3 updates- Promote ongoing evaluation of integrated marketing tactics as a key contributor to project success - Project manage.

Seattle, WA, US

• Consultant with Starbucks Global Digital Marketing – Seattle, Wash.
• Own planning, analysis, and reporting findings for engagement and loyalty initiatives
• Define KPIs and social media channel measurement for US and Global market social media programs
• Integrated measurement across digital activities – planning, defining social media best practices, community engagement – and provided internal and external partners a framework for digital success

Redmond, Washington, US

• Consultant with Microsoft Bing – Bellevue, Wash.
• Lead measurement and optimization of consumer engagement campaigns and the brand-new Bing Rewards loyalty program
• Develop comprehensive insights and analysis for consumer engagement and retention initiatives
• Drive web analytics and social listening best practices across 6+ channels for Bing and partner brands

Seattle, WA, US

• Provide analysis, insights, and optimization recommendations based on customer segmentation, site traffic, unit sales, paid media campaigns, social media, and social listening analysis for clients in Travel, Food &.
• Conversion funnel and traffic tracking design for mobile hardware manufacturer in Adobe Analytics
• B2B customer segmentation identifying most valuable SMB verticals for targeting and acquisition

• 2-month Optimization Consulting Project with MSN Branded Entertainment and Experiences Team – Seattle, Wash.
• Analyze and optimize content of 12 web “advertorials” to increase thru-traffic efficiency and revenue for a $60MM premier ad partner program; determine priority, new ad products opportunity, and prepare traffic.
• Optimize XML templates for Razorfish RIAx, cutting data-gathering time for solutions by 70%

Redmond, Washington, US

• Consultant with Microsoft Health Solutions Group (HealthVault.com) – Redmond, Wash.
• Develop KPI scorecards for improved understanding of user lifecycle on HealthVault.com/Live Search Health (Bing)
• Optimize and expand reporting for consumer business group, increasing scorecard efficiency by 40%
• Manage WebTrends Analytics implementation, set success metrics, and plan reporting automation

New York, New York, US

• msnbc.com (now NBCnews.com) – Redmond, Wash.Marketing Research Analyst, Marketing 2002 – 2008
• Develop performance scorecards, correlating site traffic to breaking news and events, as a part of initiating regular site reporting; migrated to Adobe Analytics, reconciling data sources
• Competitive research and feature development recommendations through primary research in the form of focus group management, site traffic, NPS, and A/B testing
• Process improvements for report library and partner CRM for biz-dev, reducing churn and rework Content Producer & Web Production Specialist, Editorial & Technology 1999 – 2002
• Affiliate relationship management and support for 100+ partners across United States, local news production for 16 medium markets
• Monthly traffic reporting for 120+ media partners