Bridget Brisk Email & Phone Number

In 2021 Genesis Health acquired Montclair Breast Center

Montclair, Nj

Responsible for creating, implementing and measuring the success of all marketing and advertising components - including online/digital, print and event marketing.• Strategy development• Copywriting• Graphic design• Presentation artist• Content deployment• Scheduling• Budget management• Media mix allocation• Brand development• Media buyer• Website developer (blogging, design)• Strong emphasis placed on Social Media Management• SEO, SEM (Google AdWords, Google Analytics)• Email newsletters & automatic email campaigns• Reputation Management• Vendor Management• Staff training & Human Resources assistance• Public Relations• Speaking Engagements• Maintaining Databases

Sparta, Nj

As company founder and owner, I ensure clients capitalize on social media trends - such as Facebook and email - to build engaging communities of customers and fans who not only like pages, but make purchases, too!Social Media Marketing | Social Media Expert | Social Media Management | Facebook Expert | Online Strategy | Facebook Advertising | Instagram Guru | Google AdWords & Google Analytics Pro | SEO | SEM | PPC | Reputation Management | Print Collateral | Squarespace Website Designer | MailchimpClients:• The Early American Tavern: November 2019 - September 2021• The Plastic Surgery Group: February 2017 - January 2018• The Breast Hospital of NJ: November 2016 - February 2017• Bambi Baby: July 2015 - December 2016• Kuhfs: September - October 2015• The Pocket Poppet: April 2015 - September 2015• Beltaway: April 2015 - October 2015• Edible Arrangements (NJ/NY-metro region) March 2015 - August 2016• Gardenia's Fire: March 2015 - August 2016• Tykester (Gannett): December 2014 - April 2015Contributing Blogger & Commentator:• Shark Tank Home Reviewer for Good Morning America (TV): April 2015 - August 2015• The Today Show (Today.com, Parents): March 2015 - August 2015• KellysThoughtsonThings.com: February 2015 - August 2016• LittleThings.com: January 2015 - August 2016

Kansas City, Mo

Drove strategic direction, positioning and marketing by spearheading digital marketing campaigns for consumer credit card rewards• Created business case, creative brief and ultimately execute initiatives that result in customer acquisition, activation, profitability, and retention• Led tactical development of creative marketing initiatives including designing communication plans, targeting & segmentation, managing budget, writing copy, generating creative, and final deployment• Increased customer engagement through integrated multi-channel communications including email, banners, intercept/interstitial messages, website updates, and corresponding direct mail (letters, inserts, postcards)• Maintained loyalty program website: ensure timely upgrades of copy, legal, and creative; analyze consumer behavior• Relationship manager - coordinating internal teams and external vendors to ensure message consistency across marketing channels and tactical new product positioning• Synchronized system conversions and implementations; direct AB testing and QA processes

Jersey City, Nj & New York, Ny

Led key domestic and international marketing initiatives, including strategic campaign management to enhance customer engagement and retention; determined cost savings opportunities• Managed integrated marketing program execution –inception, copy edit, design, tactical targeting, businessapproval, launch, and post mortem result analytics• Designed and implemented multi-channel campaigns containing email, direct mail, banner/marquee, andwebsite components – track metrics• Drove results through organizational alignment of colleagues, teams, and external vendors• Successfully worked across organization to ensure all aspects of campaigns are covered – operations, training, creative services, product management, legal, and compliance• Strategically assessed new opportunities in relation to annual and quarterly marketing plans• Evaluated impact quarterly and yearly marketing budget; perform monthly actual vs. forecast reconciliation• Managed vendor contracts and relationships; synchronized and monitored campaign delivery

New York, Ny

Solid account management experience with market research analysis and category insights; consult to integrated marketing corporate and brand teams; Innovation team member• Editor of department newsletter – personally winning a 2011 Research & Insights Innovation Award• Led corporate initiatives for key categories driving revenue - increasing advertisement sales• Managed projects from inception to implementation; analyzed data sets and developed reports• Identified and analyzed advertisement success metrics; build strong story to attract and retain clients• Generated forecasts for top corporate clients: sales estimates, strategic insights, and SWOT analyses• Created advertisement effectiveness reports; compared competitors, industry norms, campaigns, creative executions• Identified significant market trends; publishing weekly briefs, quarterly reports, and newsletters• Analyzed reach and frequency, cost vs. coverage, with regard to specific client targets and demographics• Dynamically presented research and identified potential opportunities generating new advertising income• Supervised and trained analysts on time-management, project goals and market research methodology

New York, Ny

Project management support at Senior Account Executive level including developing presentations to achieve new business; managed cross-functional teams; US Business Development Team and US Insights Group member• Created custom reports on industry trends, company profiles, potential opportunities, market size, economicfactors, consumer behaviors, competitive insights, and financial analyses• Synchronized credible findings from social (blogs, Facebook, YouTube) and traditional market research• Produced global share-of-voice graphs from online and traditional media audits and brand monitoring• Account Manager for market research vendors; coordinated needs with cross-functional teams• Built internal research webpage accessible worldwide and updated daily; managed NY office Twitter account• Supervised staff: assigned projects and managed time

Freehold, Nj

• Supported, tracked and prepared marketing promotions; determined cost-benefit comparisons• Developed industry and competitive analyses, and determined potential sales opportunities

New York, Ny

• Examined future trends and new products• Identified key US trends to send to foreign divisions

Bba, Marketing, Business-To-Business Concentration

Activities and Societies: James Madison University - College of Business Club Managers Association of America, Sigma Kappa, American.

Certificate Of Completion, Breast Cancer, 90.5%, A-

Activities and Societies: Introduction to Breast Cancer Yale School of Medicine - Yale University Introduction to Breast Cancer Yale.

High School Diploma

Activities and Societies: Fellowship of Christian Athletes (FCA), Health Club, Peer Leaders, Freshman Orientation Group Leader