Bridget Kendrick Email & Phone Number

London, London, Gb

Providing critical intelligence to metals, mining and fertilisers

London, London, Gb

CRU provides business critical data, analytics and insight to the metal, mining and fertilizer industries which enable better decision making. From events which connect the markets to consultancy which re-imaging the future in a sustainable world.

Dorking, Surrey, Gb

Starting with a desire to serve my local community in my spare time, it has been a priviledge to have the opportunity to lead the financial and operational portfolio, working with officers, to secure the long-term financial health and services the community need in Mole valley - especially during the Covid pandemic.. The role has strengthened my financial acumen, and has utilised my strong presentation and communications skills.

London, London, Gb

ICIS is the global source of Independent Commodity Intelligence Services. We connect data, markets and customers to create a comprehensive, trusted view of the global commodities markets, enabling smarter business decisions that optimise the world’s resources and shape our world.➜ The RoleCurrently I direct all strategic and operational aspects of ICIS brand and purpose development, digital transformation, and global marketing programmes. This encompasses defining brand purpose, strategic vision and operational execution across marketing, internal communications and customer experience. I manage a global team of strategic, creative field and operational marketers.Complementing this is my work to shape partner and community strategies using digital-first events, PR and government engagement. A significant element of the role also involves maintaining lead generation and increasing revenue from multi-channel marketing, automation and increasingly AI and machine-learning techniques. Finally, I am pleased to be invited to serve as keynote speaker.➜ The Results• Transformed corporate positioning by created a brand vision to move the plastics industry focus to sustainability, and corporate energy portfolio to renewables, transofrmed internal communications to support the positioning and business confidenceIntroducing product/content marketing and customer analytics across entire business, brand, digital and content teamso applying transformational analytical tools to enable customer and competitor dashboards that support account and sector strategies and predict products, competitor threats etco developing customer and competitor insight programmes that supported YoY revenue growth of almost one third o reinventing customer lifecycle marketing to convert one-off sales to repeat business based on self-service and automated customer intelligence dashboards• Increased NPS by 20 points and doubled customer consideration of digital capabilities in two years

London, England, Gb

➜ The RoleI was delighted to have the opportunity to develop, create and direct the Digital Strategy and Marketing Programme for FastMarkets. As part of this, I led analysis and research services and worked with the London Metal Exchange and key partners such as Bloomberg, Reuters and Brady to position the value of metal data. Alongside this, I managed a global team to deliver local sales and marketing campaigns, implement content marketing, SEO, PPC, email and a programme of global events➜ The Results• Exceeded website targets through creation and implementation of content marketing strategy, and SEO and social media activity, leading too 43% increase in traffic within three months, up 55K a visitors a day gained by producing 20 blogs, four webcasts and 40 news posts monthly o more than double time on site to seven minutes• Protected at-risk revenue and increased weekly content engagement by 40 minutes through o completing strategic analysis of options and defining requirements o directing implementation of mobile platform for data-rich, premium subscription sites • Reviewed strategic options for CRM capability, and within two months implemented a system that managed 11,000 leads, enabled forecast reporting, and synched data with other marketing and financial web systems

London, Gb

➜ The RoleIn this capacity, I served as “in-house digital expert” leading the provision of digital and awareness campaigns and high-value fundraising support. I also provided consultative advice and strategy to exploit emergent technologies, social media, mobile and display channels that were able to deliver innovative online marketing campaigns and business change. A key component of the role also involved co-ordinating all digital agencies for the charity, including the procurement process. ➜ The Results• Directed creation and implementation of the digital strategy that supported the national TV brand campaign with engagement-focussed activity, resulting ino 12% conversions to donation, exceeding the 10% targeto 1.5% of visitors sharing TV ad link, significantly above the 0.02% targeto 0.08% display ad click-through rate and 35% click-through rate from e-mail• Oversaw a cross-charity team of 10 to design and produce an iPhone, iPad, Android and Flash tool to spot the signs of cancer early, which attractedo 120K iPhone and iPad downloads in first four weekso 20% of tool users visiting site, 25% downloading updates and 8% donating o video play rate above the industry average at 35% and CTR 12% above site benchmark

Southampton, Hampshire, Gb

➜ The RoleThis role centred on the design of an online marketing plan governing a transactional B2C e-commerce website, B2B services and partner relationships. ➜ The Results• Realised multi-million-pound annual incremental revenue through implementation of the plan• Applied a six-figure government award to create a strategy and supporting business case to launch a new mapping portal to plan and plot outdoor activities, linked to an online map shop that achieved 32% ROI within the first year and almost doubled average sale value

Strategy creation, campaign development and implementation for integrated on and offline campaigns. Clients included Stannah Group and Sunsail and working across TV, web, print, brand and events.

Manages a large client base, delivering on and offline solutions for the education, heath, recruitment and travel industry sectors.

Responsible for growing the brand via a multi million brand campaign combining traditional media with emerging online channels.

Managed and grew member numbers by offering partnership activities to help nurture their businesses, providing events and conferences and marketing support.

London, England, Gb

Responsible for Student account product for a year before moving to Personal Banking service - using emerging segmentation metrics of most profitable customers and delivering a retention focussed service.

Ba (Hons), History

Cim Postgraduate Diploma, Marketing

Batchelor Of Arts, History