Bridget Kendrick Email and Phone Number
Bridget Kendrick work email
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Bridget Kendrick personal email
★ Strategic Vision and Thought Leadership ★I thrive on exploring the new and the undiscovered, and relish the opportunity to innovate and try the untested. Widely regarded for my industry expertise, I bring extensive experience driving double-digit growth, profitability and sustainability across private, public and not-for-profit organisations operating both nationally and globally. Particular areas of strength include directing transformational programmes that support the reinvention and modernisation of brands, to bring them into tune with current thinking and priorities. I was pleased, for example, to have been able to create a brand vision to move the plastics industry focus to sustainability, and corporate energy portfolio to renewables. ★ Digital Transformation ★ I transform corporate positioning by applying insight from analytical tools to account and sector strategies and predict products, competitor threats. This allows me to determine a digital-first, customer-centric value proposition across entire business, brand, digital and content teams. My work with ICIS at RELX, for example, has embedded a digital-first, customer-centric value proposition, and supported both year-on-year revenue growth, as well as converting one-off sales to repeat business. ★ My Unique Value Proposition ★My unique blend of expertise enables me to bring a fresh, authentic voice to the boardroom and executive team. I apply a collaborative and trust-based approach to leadership and people management, promoting a culture of supported autonomy to enable others to realise their potential. Above all, I maintain an ethical stance, and place integrity and positive pragmatism front and centre of all corporate and client-facing activity. What people say about me:'When it comes to marketing there are lots of people who talk a good game, but Bridget is somebody who can walk the talk. Bridget is a passionate marketing practioner and is funny, approachable and knowledgeable''Bridget's vitality brings an enthusiasm to her work which is truly infectious. Not only has she re-organised her team towards an enhanced, pro-active, customer focus but has always kept customers at the very top of the list in any discussions with stakeholders'.Please do connect with me to find out more about CRU and my expertise.
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Global Head Of Marketing, CmoCru Oct 2022 - PresentLondon, London, GbProviding critical intelligence to metals, mining and fertilisers -
Vp MarketingCru Oct 2021 - Oct 2022London, London, GbCRU provides business critical data, analytics and insight to the metal, mining and fertilizer industries which enable better decision making. From events which connect the markets to consultancy which re-imaging the future in a sustainable world.
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Councillor, Cabinet Member For Finance And Deputy LeaderMole Valley District Council May 2016 - PresentDorking, Surrey, GbStarting with a desire to serve my local community in my spare time, it has been a priviledge to have the opportunity to lead the financial and operational portfolio, working with officers, to secure the long-term financial health and services the community need in Mole valley - especially during the Covid pandemic.. The role has strengthened my financial acumen, and has utilised my strong presentation and communications skills. -
Chief Marketing OfficerIcis Oct 2013 - Oct 2021London, London, GbICIS is the global source of Independent Commodity Intelligence Services. We connect data, markets and customers to create a comprehensive, trusted view of the global commodities markets, enabling smarter business decisions that optimise the world’s resources and shape our world.➜ The RoleCurrently I direct all strategic and operational aspects of ICIS brand and purpose development, digital transformation, and global marketing programmes. This encompasses defining brand purpose, strategic vision and operational execution across marketing, internal communications and customer experience. I manage a global team of strategic, creative field and operational marketers.Complementing this is my work to shape partner and community strategies using digital-first events, PR and government engagement. A significant element of the role also involves maintaining lead generation and increasing revenue from multi-channel marketing, automation and increasingly AI and machine-learning techniques. Finally, I am pleased to be invited to serve as keynote speaker.➜ The Results• Transformed corporate positioning by created a brand vision to move the plastics industry focus to sustainability, and corporate energy portfolio to renewables, transofrmed internal communications to support the positioning and business confidenceIntroducing product/content marketing and customer analytics across entire business, brand, digital and content teamso applying transformational analytical tools to enable customer and competitor dashboards that support account and sector strategies and predict products, competitor threats etco developing customer and competitor insight programmes that supported YoY revenue growth of almost one third o reinventing customer lifecycle marketing to convert one-off sales to repeat business based on self-service and automated customer intelligence dashboards• Increased NPS by 20 points and doubled customer consideration of digital capabilities in two years -
Global Head Of MarketingFastmarkets Ltd Mar 2012 - Oct 2013London, England, Gb➜ The RoleI was delighted to have the opportunity to develop, create and direct the Digital Strategy and Marketing Programme for FastMarkets. As part of this, I led analysis and research services and worked with the London Metal Exchange and key partners such as Bloomberg, Reuters and Brady to position the value of metal data. Alongside this, I managed a global team to deliver local sales and marketing campaigns, implement content marketing, SEO, PPC, email and a programme of global events➜ The Results• Exceeded website targets through creation and implementation of content marketing strategy, and SEO and social media activity, leading too 43% increase in traffic within three months, up 55K a visitors a day gained by producing 20 blogs, four webcasts and 40 news posts monthly o more than double time on site to seven minutes• Protected at-risk revenue and increased weekly content engagement by 40 minutes through o completing strategic analysis of options and defining requirements o directing implementation of mobile platform for data-rich, premium subscription sites • Reviewed strategic options for CRM capability, and within two months implemented a system that managed 11,000 leads, enabled forecast reporting, and synched data with other marketing and financial web systems -
Online Marketing ManagerCancer Research Uk (Cruk) Jun 2008 - Jan 2012London, Gb➜ The RoleIn this capacity, I served as “in-house digital expert” leading the provision of digital and awareness campaigns and high-value fundraising support. I also provided consultative advice and strategy to exploit emergent technologies, social media, mobile and display channels that were able to deliver innovative online marketing campaigns and business change. A key component of the role also involved co-ordinating all digital agencies for the charity, including the procurement process. ➜ The Results• Directed creation and implementation of the digital strategy that supported the national TV brand campaign with engagement-focussed activity, resulting ino 12% conversions to donation, exceeding the 10% targeto 1.5% of visitors sharing TV ad link, significantly above the 0.02% targeto 0.08% display ad click-through rate and 35% click-through rate from e-mail• Oversaw a cross-charity team of 10 to design and produce an iPhone, iPad, Android and Flash tool to spot the signs of cancer early, which attractedo 120K iPhone and iPad downloads in first four weekso 20% of tool users visiting site, 25% downloading updates and 8% donating o video play rate above the industry average at 35% and CTR 12% above site benchmark -
Web Marketing ManagerOrdnance Survey 2006 - Jun 2008Southampton, Hampshire, Gb➜ The RoleThis role centred on the design of an online marketing plan governing a transactional B2C e-commerce website, B2B services and partner relationships. ➜ The Results• Realised multi-million-pound annual incremental revenue through implementation of the plan• Applied a six-figure government award to create a strategy and supporting business case to launch a new mapping portal to plan and plot outdoor activities, linked to an online map shop that achieved 32% ROI within the first year and almost doubled average sale value -
Account ManagerTen Alps Rma 2003 - 2006Strategy creation, campaign development and implementation for integrated on and offline campaigns. Clients included Stannah Group and Sunsail and working across TV, web, print, brand and events.
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Account ManagerMarc White Partnership 2001 - 2003Manages a large client base, delivering on and offline solutions for the education, heath, recruitment and travel industry sectors.
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Marketing ManagerNetcommerce 1999 - 2001Responsible for growing the brand via a multi million brand campaign combining traditional media with emerging online channels.
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Membership ManagerSouthern Tourist Board 1997 - 1999Managed and grew member numbers by offering partnership activities to help nurture their businesses, providing events and conferences and marketing support.
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Assistant ManagerLloyds Bank 1992 - 1997London, England, GbResponsible for Student account product for a year before moving to Personal Banking service - using emerging segmentation metrics of most profitable customers and delivering a retention focussed service.
Bridget Kendrick Skills
Bridget Kendrick Education Details
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University Of LiverpoolHistory -
Southampton InstituteMarketing
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St. Marks R.C ComprehensiveHistory
Frequently Asked Questions about Bridget Kendrick
What company does Bridget Kendrick work for?
Bridget Kendrick works for Cru
What is Bridget Kendrick's role at the current company?
Bridget Kendrick's current role is Marketing Leader in Sustainable Commodities, Liberal Democrat Councillor.
What is Bridget Kendrick's email address?
Bridget Kendrick's email address is b.****@****ail.com
What schools did Bridget Kendrick attend?
Bridget Kendrick attended University Of Liverpool, Southampton Institute, St. Marks R.c Comprehensive.
What are some of Bridget Kendrick's interests?
Bridget Kendrick has interest in Civil Rights And Social Action, Politics, Environment, Science And Technology, Human Rights, Arts And Culture, Health.
What skills is Bridget Kendrick known for?
Bridget Kendrick has skills like Digital Marketing, Online Advertising, Web Analytics, Seo, Ppc, B2b, Online Marketing, Marketing Strategy, Crm, Strategy, E Commerce, Lead Generation.
Who are Bridget Kendrick's colleagues?
Bridget Kendrick's colleagues are Selma Amutenja, Mary Elizabeth Maynard, S Curve Operation, Siméon Kandisounon, Jonathan Engebretsen, Mike Nelson, Karen Burroughs.
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