Data Science Lead, Reality Labs (XR Tech) [Jun 2024 - Present]* Establish data culture, staffing needs, and measurement strategy in this 0-1 space focused on incubating and shipping new features and technological capabilities into Meta’s Virtual, Mixed, and Augmented Reality devices and experiencesData Science Lead, Advertiser Experiences & Platforms [Nov 2020 - Jun 2024]* Drive cross functional collaborations (Analytics, Engineering, Product Management, User Research, Product/Content Design, etc.) to grow and protect ads revenue by raising the bar on product quality and advertiser success across Ads Manager, Ads Manager Mobile App, Lightweight Interfaces, and Marketing APIs * Lead impact assessment efforts to enable faster iterations, drive launch decisions, and ensure continued investment in our teams’ focus areas (system stability and responsiveness, experiential quality, advertiser guidance, and feature launch governance) * Steer product teams in development of long term strategies, product roadmap prioritization frameworks, measurement strategy, and goal setting* Lead a high performing team of data science managers and data scientists, supporting their career growth and elevating their impact through opportunity alignment, up-leveling insights, increasing visibility, and performance management

• Lead marketing, digital advertising, and website analytics efforts, managing a team of analysts and managers, working with multiple teams across several large accounts, including Domino’s, Panera Bread, and Lululemon • Conduct stakeholder interviews to understand business questions and analytical needs for ad hoc analyses as well as development of standard reporting and dashboards• Leverage data mining techniques to extract and consolidate disparate data from diverse data sources, including both SQL Server and Oracle databases along with media and web analytics platforms• Conduct deep dive analyses into customer and transactional behavior and trends, to transform raw data into concise, actionable, visually impactful analysis• Design and evaluate A/B tests in both CRM and paid media channels, including print, email, paid search, and paid social campaigns• Orchestrate development of reporting dashboards in Power BI and Tableau, including identification of KPIs around paid media, sales performance, and customer metrics• Work with Strategy & Client Partnership teams to leverage data to identify areas of opportunity for revenue growth• Aid in implementation and troubleshooting of digital media and web property tagging for tracking and reporting purposes• Work across teams to identify areas for reporting process standardization and automation

Manage the quarterly valuation of mortgage servicing rights portfolios o Perform financial modeling to analyze portfolio attributes and sensitivities o Validate assumptions and inputs and test output for reasonableness Prepare and proof monthly portfolio statistics reporting, including delinquency and assets under management reports o Reconcile the data from various source servicing systems o Publish the completed reports to a centralized Lotus Notes databaseWork closely with IT to develop automated reports o Test system generated reports and address errors and issues o Implement report improvementsDetermine pricing for potential securitizations and purchased servicing rightsPerform database creation and data querying, analysis, and ad hoc reporting Implement process improvements and document policy and procedures

Develop all training programs and instructional materials related to specifications, installation, and operation of RFID hardware, proprietary software solution, and SQL Server 2000/2005 o Work closely with Senior Management to determine training needs and objectives o Determine instructional strategies to achieve learning objectives for various target audiences, including implementation partners, end-users, and internal staff members o Work extensively with Developers and Subject Matter Experts to develop course content o Manage remote technical writers, communicating expectations, project deadlines, and evaluating deliverablesManage all aspects of training program delivery o Schedule and conduct live on-site and off-site as well as web-based interactive end-user and train-the-trainer sessions, traveling as necessary o Evaluate training program effectiveness through exams, participant surveys, and ongoing analysis of support call logsProvide technical support, perform product demonstrations, and prepare technical documentation

Test and Document Software Functionality, Develop and Deliver End-User Training and User Manuals, Perform Product Demonstrations and Contract Negotiations

Negotiate and Orchestrate End of Lease Options with Lessees, Forecast Quarterly Profits and Losses, Create Standardized Risk Management Reporting Process, Perform Portfolio Risk Analysis