Bridget Millar Email & Phone Number

Farmington Hills, Michigan, United States

In 2021, Millar Marketing rebranded as Unmuted Consumer Insights to better reflect our core business. We specialize in custom quantitative and qualitative consumer research studies to help companies better understand the end-consumer to guide decisions and drive success. Whether testing new products or tracking your brand, our global research expertise.

Farmington Hills, MI

All parents will tell you that children grow way too fast. Unfortunately, while most parents proudly snap hundreds of pictures of their children each month, the vast majority do nothing with the photos, thereby losing the memory. While we can’t freeze time, one way to keep these memories alive, is to create printed photobooks which will be cherished.

In this position, I was able to draw upon my expertise in consumer research to conduct much of Magna’s research in-house, saving hundreds of thousands of dollars. Since establishing this function at the corporate level, I was able to eliminate redundancy in research expenditures, due to Magna’s decentralized operating structure. I also drove an awareness.

As Magna gained additional market share, my role was divided into two Director of Marketing positions. While I retained the Seating group, I also took over responsibility for Market Research, which supported 3 Magna divisions. During this time, I was directly responsible for developing Magna's Best-in-Class scorecard, which was adopted by Chrysler as the.

After only 19 months in Marketing, I was promoted to Marketing Manager with two specialists as direct reports. I was responsible for all aspects of Marketing for Magna Seating Systems, including consumer research, strategic planning, advertising, website, PR, customer presentations, promotional videos, print collateral, etc. This was an awesome opportunity.

Despite my success as a cost analyst, I realized finance was not my long-term destiny. With my MBA underway, I decided to take on a new challenge in the Sales & Marketing department as a Marketing Analyst. My primary responsibilities were developing customer presentations, gathering competitive intelligence and voice of the customer. This was my first.

Utilizing my bachelor degree in Finance, I hired into Magna International’s Seating group (Magna Seating Systems) as a Cost Analyst. I was responsible for the company’s “bread and butter” program – business valued at over $800 million. My attention to detail and excellent people skills facilitated my success in this highly visible role.

Mba

Bsba, Finance & German