Bridget Morgan Email & Phone Number

Houston, Texas, United States

Seattle

• Set the vision and strategy for COVID-19 communications and the launch of our interim model of a digital season. • Develop, maintain, and integrate company-wide messaging platform for COVID-19 interim season as well as organizational style guides, templates, and editorial calendars. • Generate and oversee an interdepartmental editorial calendar ensuring the consistent release of compelling content that drives engagement and builds loyalty.• Draft executive communications for a variety of topics addressed to a variety of stakeholders including Board of Directors, donors, staff, and guests. • Provide proactive and reactive messaging for key initiatives, program rollouts, and internal discussions.• Lead a bi-weekly meeting of cross-departmental “company storytellers” and partner closely with other internal teams to align on communication opportunities.• Manage multi-threaded projects related to communications and change management. Projects include COVID19 production, performance, and season cancellations; executive leadership change; and pre-Broadway engagements.Achievements:• Created and integrated organizational anti-racism statement (2020)• Secured the 2019 Washington State Governor’s Arts Award for Outstanding Organization for The 5th.• Develop crisis communications plan targeting internal & external stakeholders and customers when two major title changes were announced to the 2019/20 season.• Messaging architect for the 2018 & 2019 5th Avenue Theatre Excellence Award, a fundraising initiative that brings in $300k of un-budgeted revenue annually.• Key collaborator in messaging strategy at 2019 gala, resulting in a record high of $1.1M. Generated content for program book, an executive letter, and two executive speeches.

Seattle, Wa

• 5th Avenue Theatre brand officer responsible for brand stewardship, strategizing brand-centric campaigns, reinforcing global messaging platform company-wide• Generate or edit copy for all public-facing communications• Collaborate directly with Director of Marketing & VP of Marketing, Communications and Guest Services to develop long-term brand strategies and communications initiatives• Manage and support interdepartmental collaboration across multiple initiatives to ensure organizational goals are being metAchievements:• Designed communications strategy for subscription early renewal campaigns resulting in record-setting $2.4M in 2017 by deadline with a 25% renewal rate; maintained accelerated rate in 2018 despite major changes to season-structure including a reduction from 7 shows to 6.• Key collaborator in messaging strategy at 2018 gala, resulting in a record high of $900K. Generated content for the program book, an executive letter and two executive speeches.• Significant PR placements include Seattle Times A-1 feature on classroom residencies; Seattle Magazine 5-page feature on The 5th Avenue Awards; and The Stranger A&P quarterly feature on Producing Artistic Director. • Lead communications strategist behind record-breaking holiday blockbuster Disney’s The Little Mermaid (Dec 2016), coming in at 150% of single ticket revenue goal. • Lead communications strategist behind single-ticket record-breakers Mamma Mia! (Feb 2018), finishing at 142% of single ticket revenue goal.

Seattle, Wa

• Create and lead PR campaigns for over 40 individual shows including 14 national tours, eight world premiere musicals and three transfers to Broadway• Develop and enact strategies for press placement to support single ticket sales goals on all productions, as well as all education initiatives and new works development program• Creative lead and project manager for production photo shoots, shaping look, feel and voice in show campaigns • Lead project manager coordinating press events, cast announcements and pitch schedules across multiple overlapping time lines while providing support on initiatives cross-departmentally Achievements:• Successful press placements include the Today Show, Parade Magazine and Alaska Airlines Magazine, as well as regular feature coverage by the Seattle Times (4 cover stories and 2 A-1 features), the Seattle Weekly (2 cover stories), The Stranger (2 quarterly A&P features), Seattle Magazine, KING5, KOMO 4, Q13 and others• Lead communications strategist behind Seattle-based world premieres of Disney's Aladdin (now on Broadway) Saving Aimee (by Kathie Lee Gifford), First Date (1 year on Broadway) and more.

• Agency publicist managing arts and entertainment clients ranging from national and international touring shows to local professional theater companies and non-profit arts organizations to fundraisers• Manage positive client relationships, setting realistic expectations while ensuring key needs are met and pursuing opportunities to support sales goals• Cultivate and nurture relationships with members of the press across multiple mediums and beats• Write and distribute press releases; pitch feature story placement both locally and nationally; generate press to support individual sales goals as well as brand identity; provide timely reporting following campaign completion• Major clients include Cavalia, Disney on Ice, Ringling Bros and Barnum & Bailey as well as outstanding regional clients including TheatreWorks Silicon Valley, Opera San Jose, Broadway By the Bay, Foothill Musical Theatre, and others; services rendered resulted in record-breaking sales revenues and significant media placements for multiple clients agency-wideAchievements:• Lead publicist for the 2010 San Francisco Bay Area tour of Cavalia (the equine show from the creator of Cirque du Soleil), whose 4 week run extended to 7 weeks due to demand for tickets generated by PR efforts. • Lead publicist for 3 San Francisco Bay Area tours of Ringling Bros & Barnum and Bailey Circus for Feld Entertainment including ZING ZANG ZOOM (revenue record at Oakland's ORACLE Arena, cover stories in major daily publications including the San Francisco Chronicle, the San Jose Mercury News, the Oakland Tribune, and the Contra Costa Times, achieving $1,109,228.60 in media value); Barnum’s FUNundrum! (A-1 feature in the San Jose Mercury News; $1,458,353.69 in total media value)• Lead publicist for TheatreWorks, strategizing and executing publicity campaigns for 15 productions including four world premieres, four West Coast premieres, and two New Works Festivals

Marina Del Rey