Bridget O'Keefe Email & Phone Number

Greater Boston Area

Greater Boston Area

Crafts engagement strategy for brand across all platforms including: Instagram, Twitter, and Facebook Monitors and analyzes interactions, reach, and likes across platformsCreates new content to use on website and social platforms

Boston, Ma

10-week, 400+ hour hands-on intensive working through the different processes of user experience design including Agile, Lean, and Iterative. - ASICS Runkeeper: Conducted in-depth user interviews to discover running mindsets, goals, and behaviors to increase the first week retention on the app and create new onboarding screensTimeline: 3 Weeks- Curds&co: Created an e-commerce section to a local cheese shop through information architecture and card sorting to determine the hierarchy of the site and how best to build the shopping pages. Through user testing additional iterations were made to alleviate any confusion the user faced when browsing the site.Timeline: 2 weeks- MLB Ballpark- Fenway: Built out a new feature on an existing MLB Ballpark app for Fenway Park through user interviews, card sorting, and sketching to determine how best to solve both user persona’s problem of finding and ordering concessions and/or merchandiseTimeline: 2 Weeks

Greater Boston Area

Enables clients to make real-time strategic business decisions by facilitating an online community of consumers and distilling their feedback and behavior into analysis, reports, and storytellingManages client relationships with setting objectives for research initiatives and developing approaches to influence business and strategy decisionsFacilitates and engages with 2,500+ consumers daily across multiple accounts including: Michelin, Enterprise Holdings, and $151B ISPLed Culture Committee for Boston HQTook part in Pro-Bono team - led and facilitated workshop for 826 Boston with staff and volunteers to create new ways of improving the volunteer epereince

Boston, Massachusetts

Led recruitment effort for FutureM and MITX panels to gather intel on Gen Z, which expanded C Space's footprint in Gen Z market consultingLed research project for Lowe’s with full analysis on surveys and feedmap data then presented to clientCreated and delivered a concept testing template for $34B health insurance client that provided a streamlined comparison of new benefit plans, which will enable the client to increase their membershipManaged in-home product tests with a $1B consumer electronics client with multiple products and timelines for a 100% completion rateCrafted engagement strategies for tracking metrics of login rate, participation, and overall health of multiple communitiesAccount management: maintained account agendas and budgets, composed quarterly snapshots, coded and analyzed video and survey data content for reportsAdvocated for strong corporate culture through involvement of culture committee and regional task force keeping regional employees engaged with home officeProficient in Email Management System: Exact Target and taught individual training sessions

Greater Boston Area

Focused on daily engagement and interaction across multiple accounts with core consumers of clientsSuccessfully increased participation in two Keds communities with young women ages 13-24 form 25% to over 60% resulting in higher engagement for clientsMentored several individuals from Intern class as well as New Hires during their on-boarding process and continuously in their growthSpearheaded Text Messaging Communication through Exact Target

Greater Boston Area

Provided logistics support during Holiday season including store turn overs with displaysSupported team with excellent customer service and positive attitude as noted my store managersAssisted with stock inventory, able to process 1,000 units during the seasonal sale shifts

Greater Boston Area

Worked alongside Sr. Digital Marketing Specialist, specialized in Social Media platforms: Facebook, Twitter, Instagram, and City Sports BlogConfirmed and reinforced consistent “Voice of City Sports” message across all social media platforms through continual monitoring and engagement with usersCrafted and posted messages to Twitter, Facebook, and City Sports Blog, directly generating traffic and increasing unique visitors to CitySports.com using Adobe Suite for content creationCreated an engagement plan for Facebook to increase number of Likes and social interactions on the pages using Adobe Suite and FB insight tools: grew by 15% across Twitter interactions and Facebook reaches Tracked and managed daily metrics through social media management tools including HootSuite and TweetDeck; created visual data representationsCompleted internship in August and was brought on under contract through September 2013 as Social Media Manager for City Sports

Reston, Va

Approached and communicated with customers, closed sales. Provided logistics support, counted and reconciled daily sales transactions.

Tyson'S Galleria, Va

Organized and maintained a client book with 25 customers, communicated with them on new merchandise as well as personal styles.Interacted with other clients and assisted with sales transactions.

Washington D.C. Metro Area

Handled logistics, coordinated with different resorts and staff, set up and dismantled displays at receptions and ceremonies.

Master Of Arts (M.A.), Global Marketing Communication & Advertising

Activities and Societies: Graduate Students for GMCA- VP

User Experience Design Immersive

Digital Marketing

Digital Marketing Circuit focusing on social media and content strategy with paid campaigns and analytics with KPIs.

Bachelor Of Science (Bs), Communication: Corporate Communication. Minor In Marketing

Activities and Societies: RU Rockers Dance Team, Sigma Kappa Sorority, PRSSA, Lambda Pi Eta: National Communication Honor SocietyMagna Cum.